Stephen Lane Email and Phone Number
Stephen Lane work email
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Stephen Lane personal email
I help companies grow faster by making better commercial decisions. Deep experience in combining data and AI technology to understand business performance drivers and unlock growth opportunities.
Analytic Edge
View- Website:
- analytic-edge.com
- Employees:
- 49
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Managing Director, UkAnalytic Edge Nov 2020 - PresentLondon, United KingdomHelping companies solve for marketing ROI with ease using AI-powered marketing analytics solutions.
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Management Consultant And Real Estate EntrepreneurManagement Consulting Professional Nov 2018 - PresentLondon, England, United KingdomHelping the retail, consumer and real estate industries develop profitable growth strategies through leveraging digital solutions in the areas of customer experience and engagement, marketing optimisation and operational excellence.
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Director International Merchant AdvisoryMastercard Advisors Apr 2017 - Oct 2018South AfricaEnabling faster growth by combining big data with smarter customer-centric decisions -
Senior Managing ConsultantMastercard Advisors Jul 2016 - Mar 2017South AfricaHelping companies increase growth and drive down costs through better marketing activities, improved customer experience and a seamless path to purchase.
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Senior ConsultantIri Apr 2011 - Jun 2016United KingdomA senior marketing effectiveness consultant in the analytics and consulting practice. Work involved helping companies achieve faster growth through better marketing investment decisions. Specific focus on price optimisation, promotion optimisation, advertising effectiveness, assortment optimisation, sales forecasting and availability. -
Senior ConsultantAccuris Feb 2010 - Mar 2011United KingdomLed the UK marketing effectiveness consulting business development. Worked in the area of marketing optimisation with a specific focus on measuring promotional effectiveness and efficiency and delivering actionable insights and optimisation recommendations to improve commercial returns. -
Head Of Retail Promotion StrategyVision Capital Sep 2008 - Nov 2009United KingdomLed and implemented a business change program focused on delivering a new promotional process and optimized promotional mix. Responsibilities included promotional process design, trade planning and promotional calendar development, category and brand promotional strategy development, promotional guidelines development and implementation, promotional space allocation and optimisation, promotional work flow delivery (plan, do, review), promotional efficiency and effectiveness measurement, implementation of optimised promotional plan. -
Promotion Optimisation ManagerUnilever Mar 2007 - Sep 2008United KingdomResponsible for implementing a new efficient and effective promotion meaurement and optimisation methodology across the business. This approach involves pre-and post-evaluation of all promotions to ensure alignment with category and customer strategy and that trade promotion investment is delivering incremental profitable returns for the business. -
Customer Marketing ManagerUnilever Feb 2005 - Feb 2007South AfricaDesigned, negotiated and implemented joint business plans with two of the biggest national retailers. Lead plan effectiveness measurement and optimisation intitiative across total retail channel.
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National Account ManagerUnilever Sep 2003 - Jan 2005KenyaResponsible for delivering growth plans across the total retail channel. Introduced joint business planning approach to deliver improved returns for trade investment.
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Category ManagerUnilever Sep 2002 - Aug 2003South AfricaManaged the demand plans and supply of a perishable category. Demand plans covered new products introductions, distribution and listings strategy and promotional support and events budget.
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National Account ManagerUnilever Apr 2002 - Aug 2002South AfricaResponsible for negotiating new product launch activity and listings as well as ongoing promotional support for growth in the supermarket retail channel.
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National Account ExecutiveUnilever Feb 2001 - Mar 2002South AfricaResponsible for negotiating new product launch activity and listings as well as ongoing promotional support for growth in the hypermarket retail channel.
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Ecr Program ManagerUnilever May 2000 - Jan 2001South AfricaResponsible for delivering a promotional evaluation and optimisation project on perishables category. This included shopper research, marketing analytics and shopper-centric shelf flow optimisation.
Stephen Lane Skills
Stephen Lane Education Details
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First Class -
First Class
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Chemistry, Biochemistry, Physics, Maths, Economics, Accounting
Frequently Asked Questions about Stephen Lane
What company does Stephen Lane work for?
Stephen Lane works for Analytic Edge
What is Stephen Lane's role at the current company?
Stephen Lane's current role is Management Consulting Professional I Marketing Optimisation Specialist I Real Estate Entrepreneur I Tech Enthusiast.
What is Stephen Lane's email address?
Stephen Lane's email address is st****@****zar.com
What schools did Stephen Lane attend?
Stephen Lane attended Saïd Business School, University Of Oxford, Saïd Business School, University Of Oxford, University Of Cape Town, Grey High School.
What skills is Stephen Lane known for?
Stephen Lane has skills like Fmcg, Strategy, Market Research, Management, Pricing, Retail, Marketing, Consumer Products, Customer Insight, Sales, Leadership, Change Management.
Who are Stephen Lane's colleagues?
Stephen Lane's colleagues are Tejaswini Chimmala, Dipti Miharia, Ankita Avinash Valecha, Gyan Deep, Rupa Mazumdar, Kalu Mane, Kanagavathi M.
Not the Stephen Lane you were looking for?
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Stephen Lane
Internal Customer Engagement Lead At Innovate Uk L Customer Experience L Insight L Communications L StrategySwindon2googlemail.com, pageandmoytravelgroup.com1 +44 185XXXXXXXX
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Stephen Lane
Greater Reading Area7yahoo.co.uk, xtracsolutions.com, tradermedia.co.uk, btinternet.com, xtrac.com, xtrac.com, xtrac.com1 +44 163XXXXXXXX
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Stephen Lane
Supporting Business Growth From Sme'S To Multinational Companies., The East Lancs Chamber Of Commerce Offers A Huge Range Of Support To Grow Your Business.United Kingdom -
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