Stephen Lane Email & Phone Number

London, United Kingdom

Helping companies solve for marketing ROI with ease using AI-powered marketing analytics solutions.

London, England, United Kingdom

Helping the retail, consumer and real estate industries develop profitable growth strategies through leveraging digital solutions in the areas of customer experience and engagement, marketing optimisation and operational excellence.

South Africa

Enabling faster growth by combining big data with smarter customer-centric decisions

South Africa

Helping companies increase growth and drive down costs through better marketing activities, improved customer experience and a seamless path to purchase.

United Kingdom

A senior marketing effectiveness consultant in the analytics and consulting practice. Work involved helping companies achieve faster growth through better marketing investment decisions. Specific focus on price optimisation, promotion optimisation, advertising effectiveness, assortment optimisation, sales forecasting and availability.

United Kingdom

Led the UK marketing effectiveness consulting business development. Worked in the area of marketing optimisation with a specific focus on measuring promotional effectiveness and efficiency and delivering actionable insights and optimisation recommendations to improve commercial returns.

United Kingdom

Led and implemented a business change program focused on delivering a new promotional process and optimized promotional mix. Responsibilities included promotional process design, trade planning and promotional calendar development, category and brand promotional strategy development, promotional guidelines development and implementation, promotional space.

United Kingdom

Responsible for implementing a new efficient and effective promotion meaurement and optimisation methodology across the business. This approach involves pre-and post-evaluation of all promotions to ensure alignment with category and customer strategy and that trade promotion investment is delivering incremental profitable returns for the business.

South Africa

Designed, negotiated and implemented joint business plans with two of the biggest national retailers. Lead plan effectiveness measurement and optimisation intitiative across total retail channel.

Kenya

Responsible for delivering growth plans across the total retail channel. Introduced joint business planning approach to deliver improved returns for trade investment.

South Africa

Managed the demand plans and supply of a perishable category. Demand plans covered new products introductions, distribution and listings strategy and promotional support and events budget.

South Africa

Responsible for negotiating new product launch activity and listings as well as ongoing promotional support for growth in the supermarket retail channel.

South Africa

Responsible for negotiating new product launch activity and listings as well as ongoing promotional support for growth in the hypermarket retail channel.

South Africa

Responsible for delivering a promotional evaluation and optimisation project on perishables category. This included shopper research, marketing analytics and shopper-centric shelf flow optimisation.

Executive Program, Artificial Intelligence, First Class

Executive Program, Financial Technology, First Class

Bsc, Chemistry, Biochemistry, Physics, Maths, Economics, Accounting

Activities and Societies: I was heavily involved in fund-raising initiatives for under-privileged people in Cape Town. This balanced my.

Education record