Stephen Mcmaster Email & Phone Number

My responsibilities include Strategic Planning, Brand Development, Advertising, Market Research, PR direction, Digital traffic growth and Inside Sales initiatives. My scope is global as I drive new product initiatives within a worldwide SBU/franchise team. I transfer classical brand strategy and departmental structure from CPG background/training and apply them to B-to-B Medical Devices. By connecting with people and clarifying accountability around the business, I have driven the passion necessary to outperform categories, often in spite of a dominant share position.I have upgraded Brand talent to the classical level and mentored key contributors to expand their focus within a 30 person Marketing team. Working cross functionally, I have integrated a 70 person Inside Sales team to better understand the Marketing objectives and thus drive a symbiotic relationship between Sales and Marketing, a rarity in business models today.

Lakewood, Nj

VP, Worldwide MarketingAs a key member of Senior Management with global scope, responsible for integrating Domestic business as well as multiple International markets spanning Europe, Asia, and Latin America to be consistent with the worldwide Marketing strategy.➢ Doubled the overall business in five years. - Drove double-digit growth in each year.➢ Changed the strategic positioning of the company’s product lines from a price driven approach to a value-added, premium priced, niche marketing philosophy.

Group Product Mgr. - Brand Management P&L responsibility on multiple key products including Polident, division's flagship.Director - New ProductsDirector- L&A, negotiated the acquisition of Lava (R) Soap from P&G

Mba, International Marketing

Activities and Societies: Studied both in Boston, MA, USA and Brussels, Belgium

Ab, Language

Activities and Societies: Delta Tau Delta Fraternity

Education record