I've spent my career in the interconnected MARTEC, Advertising, eCommerce and Content Management space and I love to unlock business challenges, going deep into products, the competition and, most importantly, the customer mindset to drive stronger results. The majority of my career has been centered in the technology space, driving the vision, strategy, product management and go-to-market activities for innovative products at a range of different sized companies each at a different stage of maturation: Localytics, a late-stage start-up with 75 people, Upland Software, an 1,100 person early stage public company, and 100+ year old, industry giant IBM with its 440K people and $100B+ market cap.At each stop I’ve used customer insight, design driven development, AI/ML based intelligence, and a focus on performance to deliver products that lead to meaningful customer satisfaction and leading positions in analyst evaluations. I’ve lead teams that have completely overhauled UI/UX’s to provide highly pleasing experiences for business users, rolled out intelligence capabilities like predictive analytics, send time optimization and channel optimization, and have leveraged composable services to provide highly performant, highly efficient solutions.From a team perspective, I build high performance, highly diverse teams that have been a mix of on-shore and off-shore company employees and contractors from around the globe.I addition to driving market leading products across a range of companies, I ran Strategy and M&A for what was IBM’s Watson Customer Engagement unit, specifically focusing on envisioning and building out our Marketing Cloud through the acquisition and integration of several key strategic companies - Unica, Coremetrics, Tealeaf, Xtify and Silverpop. These acquisitions and the formation of Watson Customer Engagement unit was a conscious, strategic effort to move IBM into the business application space as the core Middleware space was becoming commoditized. I also helped to drive the M&A activity that led to Localytics acquisition from Upland Software in February 2020.I had the good fortune to start my career at some of the most well regarded and successful advertising agencies in New York where I led accounts for market leaders like Tide, Comet, Mercedes Benz and Sony Electronics. I also led the U.S. Virgin Islands tourism account - now that was fun!