Stephen Mello Email & Phone Number

Valhalla, NY, US

Sunrise, FL, US

• SproutLoud is a leading SaaS-based Through-Channel Marketing Automation platform that provides software, service and solutions designed to increase Brand sales through Partners in local markets.
• Created a value proposition for the company that provides an agreed upon, consistent and differentiating value to customers and prospects
• Established a vision and strategy for SproutLoud that would lead to expanded appeal among customers, prospects, and investors by broadening the company’s total addressable market and modernizing our solution
• Simplified and clarified the product roadmap ensuring an effective balance between longer-term strategic projects, shorter-term tactical projects and support/maintenance
• Improved development efficiency by ensuring that PRD’s and design boards were completed for all projects and that a multi-sprint backlog was maintained and groomed at all times
• Pivoted the company to be more externally oriented through the creation of an on-going product panel and an executive level customer advisory board

Boston, MA, US

• Created a value prop for initial stage start-up that delivered clear differentiation versus key competitors like ZoomInfo and Apollo.io
• Authored initial epics and stories for version 1.0 of new solution
• Developed first formal investor pitch and sales decks
• Established a system for collecting NPS feedback from initial customer set

• Established a cohesive vision and strategy for Upland’s burgeoning CXM division, a collection of 10 disparate solutions all of which came into Upland via acquisition
• Led the design and build of a modern, innovative, user friendly and intuitive Mobile Messaging product that will allow for the sunsetting of three heritage and disparate Mobile Messaging platforms while also propelling.
• Redirected all product roadmaps to a primarily strategic focus from what had been a disconnected set of one-off projects
• Managed a 130+ person global team consisting of Upland employees and contractors who were primarily located in the U.S., UK, and Egypt
• Restructured the team and significantly upgraded the talent and diversity through several moves resulting in greater build velocity and higher quality software products

Austin, TX, US

• Played a leading role in establishing the strategic positioning and operational efficiency that was instrumental to facilitating a successful exit (Sale) of Localytics.
• Established a vision, product strategy and value prop for the company focused on Intelligent Personalization, leveraging Localytics deep customer data stores and understanding
• Ensured Vision / Strategy was operationalized through the Product Roadmap
• Drove a 10% reduction in COGS in 2019 leading to improved Gross Profit Margin with no negative impact on solution performance
• Shed underperforming SKUs helping to improve margins and solution stability
• Rebuilt all portions of the team adding improved skill and energy overall, specifically:o Orienting Product Management and Engineering on agile approach utilizing management tools like JIRA and Product Plan to improve.

Armonk, New York, NY, US

• Redesigned Watson Commerce product strategy, focusing on omni-channel “Insights to Action”, elevating the value of commoditizing capabilities
• Rebuilt Watson Commerce portfolio (Content Management and eCommerce), transitioning from OnPrem to SaaS, leading to year 1 revenue run rate of $20M
• Negotiated a variety of partnerships, e.g. JDA, Shutterstock, HCL, accelerating strategic innovation and revenue
• Headed an effort to deliver a first-of-a-kind cross IBM offering that provides eCommerce capabilities in the cloud, yielding $10M+ in SaaS signings in its first 6 months
• Trimmed 10 unprofitable, non-strategic offerings utilizing “end-of-market”, divestiture and transition partners, driving focus across functions and improved financials
• Partnered with Development to deliver higher quality offerings with 15% greater velocity, regularly establishing leadership presence in key analyst evaluations

Armonk, New York, NY, US

- Jointly led the creation and vision for the company's move into the business application space focused on Marketing and eCommerce professionals- Drove "Smarter Commerce" strategy that differentiated based on connected value of eCommerce, Marketing and Supply Chain- Guided an M&A team that delivered 6 acquisitions in two years (including Silverpop and.

Armonk, New York, NY, US

• Led the integration of IBM’s first entries into the MARTEC area – Unica / Coremetrics
• Successfully worked with acquired CEOs and executive teams of companies with $50M - $120M in Revenue as they integrated into IBM
• Expanded acquisitions globally, leading to 25%-50% annual Revenue increases
• Retained 90% of executive teams and 85% of full teams during first two years in IBM

Armonk, New York, NY, US

• Created a messaging framework that brought business value to middleware software by positioning it as enabler of flexibility and innovation
• Co-led sales training initiative for 1,000 sellers, utilizing Sales Presentations, Product Demos, and Brochures to shift sales focus from feature/function to solutions
• Established WebSphere Board of Advisors, consisting of 25 CIOs / CMOs from top clients,
• Drove $6M in quarterly revenue with the Financial Services sector through a marketing program based on behavioral market segmentation and lead progression tactics aimed at low performing sales channels
• Restructured 130-person Marketing team; improving team satisfaction and reducing cost 10%

Armonk, New York, NY, US

Armonk, New York, NY, US

Armonk, New York, NY, US

London, GB

London, Greater London, GB

London, Greater London, GB