I'm a freelance UX Researcher with experience working in global organisations including the London Stock Exchange Group, Toyota, Marks & Spencers, RX, Lloyds Bank, Just Eat, UK Gov, Nespresso, 888, The Economist.Before freelancing, I worked in research agencies. As Director at QuMind, I orchestrated a qualitative transformation within the research agency, establishing a dedicated unit of 4 researchers, and steering the company towards excellence in UX research with international clients in media, FMCG, and technology.In my prior role as Head of the Youth Research Division at Harris Interactive, I played a pivotal role in driving new business, crafting business marketing strategies, and developing specialised research services for major clients such as Disney and SEGA. I started freelancing in 2013, bringing extensive expertise in running both strategic and tactical research for digital products. I keep a constant eye on the commercials, ensuring OKR's and KPI's are front of mind throughout the process. I am adept at planning and executing field and lab-based user research using a range of methods. Additionally, I possess a keen ability for insightful analysis of quantitative, qualitative, and analytical data, producing high-quality UX artifacts.Proficient in Agile delivery, I have a wealth of experience collaborating with digital product design teams, and engaging with product owners, designers, engineers, and digital marketers.My working style is characterized by collaboration, calmness, and reassurance, complemented by excellent communication and interpersonal skills. I am adept at influencing user needs among senior stakeholders and effectively advocating for those needs.
Listed skills include Market Research, Qualitative Research, Quantitative Research, Customer Insight, and 16 others.