Stephen Meserve Email & Phone Number

Austin, TX, US

Toronto, Ontario, CA

• Freelance writer for The Hockey News on topics concerning the NHL's Dallas Stars and AHL's Texas Stars.
• "Slow Down to Speed Up", feature on Gavin Bayreuther - July 2018
• "Dallas Stars", 2018-19 Yearbook Issue - September 2018
• "Heiskanen plays it cool", Rookie Issue - January 2019
• "Tom Gaglardi", Money & Power Issue - January 2019
• "Dallas Stars", Future Watch Issue - March 2019

• Founded site and established a brand known throughout the league as the leading source for information on the American Hockey League’s Texas Stars and hockey in Central Texas
• Maintain and grow strong working relationships with Texas Stars' and other AHL teams' PR and media staff
• Write and publish over 2,800 articles concerning both day-to-day transaction news, game day previews and postgame articles and also deeper analysis and in-depth player, staff and coach interviews
• Perform player interviews and cover AHL games with league media credentials
• Cover former Texas Stars now with Dallas Stars with NHL credentials
• Requested for live radio interviews with the Texas Stars, Abbotsford Heat, and Idaho Steelheads and podcast interviews for the Power Play Post Show and SB Nation's Defending Big D.

San Francisco, California, US

• Completely revamped product launch process, creating bimonthly launch trains, leading to company realignment and increased product output
• Took over and revamped sales enablement, including new platform rollout to enable sellers to quickly find directly relevant selling tools
• Established training cadence for live training as well as async and live certifications on demos and pitches, building strong rapport with sellers in developing tools and research that they needed most
• Created, trained on and enforced call talk tracks for BDR and AE with sales leadership, based on SPICED value framework
• Built first-ever career matrix in the company for the PMM team, acting as the model for a company-wide effort to build matrices for all roles
• Led complete revamp of pricing and packaging, including data analysis, consensus building, training and active monitoring of success

San Francisco, California, US

• Established PMM team function at Shippo and defined team structure, roles and responsibilities from scratch
• Managed a team of 15 - including 5 direct reports - with responsibility for a $1M+ team budget across Product Marketing, Partner Marketing, Lifecycle Marketing and Design
• Hired 6 team members, including three senior managers, in the hottest job market of our lifetimes
• Served as senior marketing lead during an 8-month CMO search, representing marketing in front of executive leadership in weekly business reviews, and company-wide in monthly marketing meetings and company all-hands
• Achieved 100% positive engagement scores on themes of management, psychological safety, manager support, fairness and sense of belonging
• Launched Shippo for Platforms, the largest launch in Shippo history, in collaboration with Shopify, leading to 4x organic traffic on related keywords and 21% landing page conversion

Armonk, New York, NY, US

• Overall owner for IBM Systems artificial intelligence product marketing strategy
• Named an Outstanding Product Marketer for 2019 across all of IBM
• Selected as an IBM PMM Champion by worldwide guild
• Certified as leader for Accelerated Messaging workshops, one of only three certified at IBM
• Representing business unit and product set across business units in major marketing priority shift across IBM, advocating for our solutions' inclusion in new BUs and driving revenue in new areas by building messaging.
• Led 3-month research project to completely revamp personas, positioning and messaging for 9-figure global revenue product line

Austin, Texas, US

• Awarded Marketing MVP by sales team and invited to join 2018 BigCommerce President's Club
• Created and iterate on enterprise personas, including persona research and development, messaging, and directional product feedback based on needs
• Manage two employees, including hiring, goal setting, day-to-day task assistance and overall career development
• Set strategic direction and execute on corporate analyst relations, including Gartner, Forrester and IDC
• Earned BigCommerce placement in Forrester B2B Wave for Midsize organizations, one of only 11 vendors to earn a placement. Managed Wave process entirely to earn placement, including coordination with CEO, CPO, CTO.
• Owner for two large strategic initiatives, beginning with customer and market research to understand the space, coordinating with finance and data analysis to quantify market opportunity, product leadership to set.

Austin, Texas, US

• Lead product marketing strategy at Mozu
• Develop customer buyer personas and corresponding positioning and message including content rollout and sales training
• Strong understanding of SaaS business model and eCommerce space
• Manage product launch go to market for quarterly cadence and technical feature launches, incl. sales enablement, web content, and webinars
• Work tightly with marketing and design to execute launch strategy
• Liaise with customers on both feature requests and building out case studies of successes post-launch

Austin, Texas, US

• Engage with senior leadership to recommend future state of software portfolio, a $80MM+ business, including presentation of NI's flagship product, LabVIEW
• Gather input from diverse stakeholders, including sales, customers, other product marketing groups, R&D, IT and web to develop a clear, actionable plan to reach the future state
• Lead execution on the software portfolio, working with all of the above groups and also bringing in corporate design to create a new brand identity for the packaging options
• Manage the end-of-life for NI's largest software packaging option, Developer Suite, to better meet our customers' needs and sell more software
• Create sales enablement collateral for sweeping software packaging changes
• Write customer facing web and DM collateral to message new packages to customers

Austin, Texas, US

• Managed NI Developer Suite product line and ensured smooth and consistent releases for this and Academic Site License, both multimillion dollar product lines
• Analyzed UX improvement opportunities for packaging, including OOBE studies with customers and implemented these changes to directly and positively impact customer experience, working with R&D and technical.
• Saved over $115,000 per year in recurring costs through improvements to process and packaging for NI Developer Suite and Academic Site License
• Manage NI Volume Licensing Program, which includes many of NI’s largest and most strategic customers, including product strategies and roadmaps
• Lead customer feedback sessions and closed door meetings locally and globally to ensure that the stakeholder care-abouts are being met
• Support global sales and marketing by building relationships with branch marketing contacts in Europe and Asia through support of Volume Licensing program, customer visits and events in the United Kingdom, Germany.

Austin, Texas, US

• Provided technical support and application development assistance to key customers with focus on machine vision and motion control products.
• Created hundreds of quality content documents to assist in technical supporting and marketing and acted as a gatekeeper for the content of others
• Co-founded and ran press/media relations for viral video group that garnered over 10 million views worldwide for National Instruments products and technology, including national and international press attention

Austin, Texas, US

• Supported National Instruments on-campus training and recruiting efforts by setting up and teaching LabVIEW classes and assisting with planning recruiting events.

Austin, Texas, US

• Worked with product marketing mentor to develop a methodology for converting text-based examples into graphical code in LabVIEW.
• Coordinated with the book's author to understand content and complete the deliverables as expected
• Followed through on this work by converting the examples in the college signal processing textbook, "DSP First", to LabVIEW, allowing them to be published with the third edition of the book.

Bachelor Of Science (Bs), Mechanical Engineering

Minor, Business