Stephen Meserve Email & Phone Number

Austin, Tx, Us

Toronto, Ontario, Ca

Freelance writer for The Hockey News on topics concerning the NHL's Dallas Stars and AHL's Texas Stars.▪ "Slow Down to Speed Up", feature on Gavin Bayreuther - July 2018▪ "Dallas Stars", 2018-19 Yearbook Issue - September 2018▪ "Heiskanen plays it cool", Rookie Issue - January 2019▪ "Tom Gaglardi", Money & Power Issue - January 2019▪ "Dallas Stars", Future Watch Issue - March 2019▪ "Roope Hintz knows that speed sometimes takes the slow road" - June 2019▪ "Dallas Stars", 2019-20 Yearbook Issue - September 2019▪ "Pace Maker: Ben Bishop sets the tone for the Stars" - September 2019

▪ Founded site and established a brand known throughout the league as the leading source for information on the American Hockey League’s Texas Stars and hockey in Central Texas▪ Maintain and grow strong working relationships with Texas Stars' and other AHL teams' PR and media staff▪ Write and publish over 2,800 articles concerning both day-to-day transaction news, game day previews and postgame articles and also deeper analysis and in-depth player, staff and coach interviews▪ Perform player interviews and cover AHL games with league media credentials▪ Cover former Texas Stars now with Dallas Stars with NHL credentials▪ Requested for live radio interviews with the Texas Stars, Abbotsford Heat, and Idaho Steelheads and podcast interviews for the Power Play Post Show and SB Nation's Defending Big D. ▪ Guest on live television intermission interviews for Idaho Steelheads▪ Manage contributors, including guest and staff writers, advising story direction and maintaining high journalistic quality

San Francisco, California, Us

▪ Completely revamped product launch process, creating bimonthly launch trains, leading to company realignment and increased product output▪ Took over and revamped sales enablement, including new platform rollout to enable sellers to quickly find directly relevant selling tools▪ Established training cadence for live training as well as async and live certifications on demos and pitches, building strong rapport with sellers in developing tools and research that they needed most▪ Created, trained on and enforced call talk tracks for BDR and AE with sales leadership, based on SPICED value framework▪ Built first-ever career matrix in the company for the PMM team, acting as the model for a company-wide effort to build matrices for all roles▪ Led complete revamp of pricing and packaging, including data analysis, consensus building, training and active monitoring of success▪ Reconstructed our ICP, including targeting definitions for demand gen and outbound AE/BDR targeting and qualification with clear value drivers and pains within subsegments. Built exec consensus then trained the company to use in product planning, selling, onboarding and content.▪ Held company’s first-ever messaging and positioning workshop and created fully-defined personas and messaging for use in the organization▪ Oversaw team efforts to manage case studies, customer referrals and Customer Advisory Boards, including over 50 case ‘kits’, architected to cover all major use cases, subsegments and geographies and include pitch slides, written studies and impact statements▪ Oversaw development of competitive research on positioning, selling tactics, product comparisons and pricing - leveraging Klue to ensure field was kept up to date on all major competitors▪ Introduced formal alpha and beta programs with up to 12% of our customer base participating in a beta at any given time▪ Established a customer visit practice within the PMM team to ensure constant in-person touchpoints with our ICP

San Francisco, California, Us

▪ Established PMM team function at Shippo and defined team structure, roles and responsibilities from scratch▪ Managed a team of 15 - including 5 direct reports - with responsibility for a $1M+ team budget across Product Marketing, Partner Marketing, Lifecycle Marketing and Design▪ Hired 6 team members, including three senior managers, in the hottest job market of our lifetimes▪ Served as senior marketing lead during an 8-month CMO search, representing marketing in front of executive leadership in weekly business reviews, and company-wide in monthly marketing meetings and company all-hands▪ Achieved 100% positive engagement scores on themes of management, psychological safety, manager support, fairness and sense of belonging▪ Launched Shippo for Platforms, the largest launch in Shippo history, in collaboration with Shopify, leading to 4x organic traffic on related keywords and 21% landing page conversion▪ Oversaw Hubspot to Marketo migration, including evaluation, strategy and setting impactful success metrics, along with integration of Segment for customer data▪ Work closely with head of product to create ‘tandems’ of PMs and PMMs aligned across our major personas, creating tight groups of persona experts who know exactly what audience they are serving▪ Increased design team throughput by 60% YoY per designer through improved systems, processes and team communication▪ Established customer marketing function, generating 200+ referenceable customers, and oversaw creation of a customer referral program, which saw positive ROI in month one▪ Ran 3 messaging workshop exercises to create Shippo’s at-top, platform and carrier messaging, integrating feedback from across the organization and then validating with external interviews▪ Ran public relations for 6 months during a job search for new head of PR, onboarding a new agency and working with them to determine outreach strategy, set PR calendar and coordinate interviews with top-tier publications and exec team

Armonk, New York, Ny, Us

▪ Overall owner for IBM Systems artificial intelligence product marketing strategy▪ Named an Outstanding Product Marketer for 2019 across all of IBM▪ Selected as an IBM PMM Champion by worldwide guild▪ Certified as leader for Accelerated Messaging workshops, one of only three certified at IBM▪ Representing business unit and product set across business units in major marketing priority shift across IBM, advocating for our solutions' inclusion in new BUs and driving revenue in new areas by building messaging and content that synthesizes multiple product lines▪ Led 3-month research project to completely revamp personas, positioning and messaging for 9-figure global revenue product line▪ Drove product changes to merge previous product line into the Watson branding, serving as PMM liaison with the broader business▪ Led and managed Power brand execution for Red Hat acquisition▪ Manage team of PMMs focused on AI solutions on Power Systems▪ Set global standards for Systems AI marketing, acting as point person for each regions marketing and sales campaigns, educating partners▪ Created global sales playbook for Enterprise AI at IBM, a highly technical solution, working in tandem with sales and technical experts and drawing on market knowledge gathered via analyst and customer conversations

Austin, Texas, Us

▪ Awarded Marketing MVP by sales team and invited to join 2018 BigCommerce President's Club▪ Created and iterate on enterprise personas, including persona research and development, messaging, and directional product feedback based on needs▪ Manage two employees, including hiring, goal setting, day-to-day task assistance and overall career development▪ Set strategic direction and execute on corporate analyst relations, including Gartner, Forrester and IDC▪ Earned BigCommerce placement in Forrester B2B Wave for Midsize organizations, one of only 11 vendors to earn a placement. Managed Wave process entirely to earn placement, including coordination with CEO, CPO, CTO, technical demo resources and members of product management team.▪ Owner for two large strategic initiatives, beginning with customer and market research to understand the space, coordinating with finance and data analysis to quantify market opportunity, product leadership to set development priorities, strategic business development for partnership opportunities, and sales and marketing to create meaningful resources and training to build pipeline and close deals▪ Started and run win/loss analysis program for all enterprise deals. Results include presentation of results to board and on-going insights delivered to product and sales team for both immediate coaching, long-term product priorities and persona development▪ Own sales enablement including tool selection and implementation, intake of sales needs and priorities, management of copywriting and design priorities related to sales enablement, and delivery and training to sales▪ Create and manage external roadmap for sales engineering with input from CPO, CTO and sales leadership. Used exclusively in high-value, strategic accounts.▪ Drove 177% increase in merchants on IR1000 through strategic relationship with Internet Retailer▪ Own relationship with Handshake, a strategic business partner, driving NRF launch comms and coordinating joint deals

Austin, Texas, Us

▪ Lead product marketing strategy at Mozu▪ Develop customer buyer personas and corresponding positioning and message including content rollout and sales training▪ Strong understanding of SaaS business model and eCommerce space▪ Manage product launch go to market for quarterly cadence and technical feature launches, incl. sales enablement, web content, and webinars▪ Work tightly with marketing and design to execute launch strategy▪ Liaise with customers on both feature requests and building out case studies of successes post-launch▪ Create and manage on-site customer advisory board program▪ Maintain analyst relationships with Gartner and Forrester and press relationships with various retail publications▪ Perform deep-dive competitor research to enable sales, including battle cards and kill sheets, and drive product roadmaps▪ Coordinate with partners, analysts, and clients to create content for and execute on thought leadership webinars and whitepapers

Austin , Texas, Us

▪ Engage with senior leadership to recommend future state of software portfolio, a $80MM+ business, including presentation of NI's flagship product, LabVIEW▪ Gather input from diverse stakeholders, including sales, customers, other product marketing groups, R&D, IT and web to develop a clear, actionable plan to reach the future state▪ Lead execution on the software portfolio, working with all of the above groups and also bringing in corporate design to create a new brand identity for the packaging options ▪ Manage the end-of-life for NI's largest software packaging option, Developer Suite, to better meet our customers' needs and sell more software▪ Create sales enablement collateral for sweeping software packaging changes▪ Write customer facing web and DM collateral to message new packages to customers▪ Drive key policy decisions around new identity platform and entitlement management platform▪ Represent the software business in an enterprise-wide effort to clean up product taxonomy and naming standards, seen as a key contributor by the cross-functional group

Austin , Texas, Us

▪ Managed NI Developer Suite product line and ensured smooth and consistent releases for this and Academic Site License, both multimillion dollar product lines▪ Analyzed UX improvement opportunities for packaging, including OOBE studies with customers and implemented these changes to directly and positively impact customer experience, working with R&D and technical communications teams to drive consensus around the changes▪ Saved over $115,000 per year in recurring costs through improvements to process and packaging for NI Developer Suite and Academic Site License▪ Manage NI Volume Licensing Program, which includes many of NI’s largest and most strategic customers, including product strategies and roadmaps▪ Lead customer feedback sessions and closed door meetings locally and globally to ensure that the stakeholder care-abouts are being met▪ Support global sales and marketing by building relationships with branch marketing contacts in Europe and Asia through support of Volume Licensing program, customer visits and events in the United Kingdom, Germany, Italy, Poland and Sweden▪ Created ni.com/downloads, working across multiple departments including web, R&D, sales and marketing, to meet all stakeholder needs and balance resources to deliver the best possible solution for customer downloads▪ Coordinated DM, web, and R&D to release a feature that added customer login to software activation and evaluation experience, resulting in a DM open rate increase of 2x and a click-thru rate increase of 4x for evaluation pipeline emails

Austin , Texas, Us

▪ Provided technical support and application development assistance to key customers with focus on machine vision and motion control products.▪ Created hundreds of quality content documents to assist in technical supporting and marketing and acted as a gatekeeper for the content of others▪ Co-founded and ran press/media relations for viral video group that garnered over 10 million views worldwide for National Instruments products and technology, including national and international press attention

Austin , Texas, Us

▪ Supported National Instruments on-campus training and recruiting efforts by setting up and teaching LabVIEW classes and assisting with planning recruiting events.

Austin , Texas, Us

▪ Worked with product marketing mentor to develop a methodology for converting text-based examples into graphical code in LabVIEW.▪ Coordinated with the book's author to understand content and complete the deliverables as expected▪ Followed through on this work by converting the examples in the college signal processing textbook, "DSP First", to LabVIEW, allowing them to be published with the third edition of the book.

Bachelor Of Science (Bs), Mechanical Engineering

Minor, Business