Stephen Michael Preston Email & Phone Number

Chattanooga, TN, US

Cleveland, TN

• Collaborate with clients across all industries and regions throughout the United States, specializing in the development of demand generating marketing strategies and corporate identities.
• Selected to design a media kit included in gift baskets distributed at the 2010 Oscar Awards.
• Increased engagement for client social networks up to +325% via targeted social marketing tactics and announcements.
• Designed graphic components in support of non-profit marketing campaigns, including American Diabetes Association, Susan G. Komen Race for the Cure, and Breast Cancer Awareness month.

Cleveland, TN

• Direct a team of two to establish brand identity, cohesive content strategy, and market positioning for digital channels and more than 650 brick and mortar locations across 20 states in the U.S.
• Revamped marketing assets by integrating current design trends to appeal to a more contemporary target audience.
• Standardized creative processes by introducing updated print and digital collateral to increase delivery turnaround.
• Oversaw content strategy planning and execution for a parent company-owned radio station in the interim during the pandemic, creating daily play logs, uploading logs to air, and adding or deleting ad spots.
• Explore and conceptualize design options and solutions to uphold the company’s vision and creative guidelines.
• Facilitate collaborative approval meetings with senior leaders to define the vision and strategy of key initiatives.

Dalton, GA

• Drove a team of four designers to create all print and digital creative assets for the company and all subsidiaries. Mentored and developed junior graphic designers by sharing best practices and providing performance.
• Created marketing and promotional elements to represent the brand at the annual NeoCon in Chicago, one of the largest commercial design conventions providing unparalleled access to the latest and most innovative design.
• Ideated and executed brand strategies in a highly competitive market, increasing awareness an average 2-4% year over year as measured in brand recognition surveys conducted by Contract Magazine.
• Owned all changes, updates, and maintenance of the global brand guide to create consistency across the organization.
• Served as a conduit of communication and creative expert, enabling rapid iterations on large-scale creative projects.

Blairsville, GA

• Revitalized company website by enhancing layout, graphics, and user access to information, maximizing the user experience. Owned the entire creative process lifecycle from conception, development, approvals, and final.
• Expanded business capacity by introducing the very first marketing, graphic, and website design offerings to external clients, including brand development, corporate brand standards management, graphic design, and.
• Contributed to the complete rebranding of a client corporate identity, improving competitive positioning in the market.
• Worked alongside a team to draft and distribute client press releases across digital channels to elevate market awareness.

Gainesville FL

Gainesville FL