Leadership of Villages Media Radio & TV presence. Audience Development & Engagement. Focused Revenue Growth and Strategic Leadership.

The Bulletin | Whiteboard Digital Media | CO Media GroupLeadership responsibilities for all revenue generating activities for digital marketing agency, local news media, website and publications. Oversee team of 10 professional sales people and 2 managers. Member of six person executive management team.Met or succeeded revenue goals first 8 of 10 months including most KPI's.

Traditional Sales & General Manager role for print & digital marketing products, and non-traditional revenue generation with additional responsibilities in Training, Marketing (Brand Management, Events & Sponsorships) and developing multiple income streams. Surpassed revenue goals first 9 months of year with a successful EBITDA performance. Direct staff management of 10 with responsibility for another 18 individuals, cross functional leadership, budgeting/P&L and strategic direction. Highly visible in community programs and organizations.Chair of new company-wide Training Task Force authoring, presenting and producing in excess of 40 videos. (7/19-present)

Key role in developing new business across all revenue channels including but not limited to managing company and product branding, subscription incentives, membership/rewards programs, advertiser & sponsor based activity via non-traditional revenue opportunities & strategies. Highly visible role within community working with numerous civic leaders and non-profit organizations. Increased responsibility to create, develop, and implement marketing strategies for Victoria Advocate, Longview News-Journal, Marshall News-Messenger and Panola Watchman newspapers and websites, related magazines, events, and other non-traditional revenue generation. Fully responsible for creation, negotiation, promotion, and implementation of www.903MusicFest.com including 10 bands on 1 stage over 2 days with seven internationally known artists from multiple genres.

With Times Publishing Company, managed a staff of 10 local sales representatives and oversaw all aspects of international/national celebrity-based community events. Initiated detailed sales strategy including customer audit/rationalization, team restructuring including turnover and transitional management.•Performed sales calls, worked with staff on proposals, created approaches and advertising messages, and managed new revenue generating events including local and internationally known celebrities and acts. •Provided training to a group of more than 35 employees.•Supervised various event management activities like Concerts, speaker series, kids’ expo, awards, and dinners/banquets, while managing all components of events (artist negotiation, venue selection, logistics and ticket sales).•Achieved an increase in sales by using digital/mobile team including SEM, SEO, Web, Video, and more.•Contributed to the increased budget goals of work force/team members.

At Erie Federal Credit Union, engaged in developing marketing communication strategy and its implementation by leading a marketing team of five to increase membership and profitability of a regional financial institution. Played a crucial role in providing leadership and motivation.•Successfully achieved and exceeded KPI goals.•Achieved multi-million growth in mortgage products and volume.•Generated huge increase in Merchant Direct Loans.

As the Global Marketing Director, I orchestrated the development, implementation and continuous analysis of a global marketing communication strategy for high-tech geophysical engineering based sensors.•Achieved success in doubling the number of daily visitors and tripling inquiries from new website.•Efficiently scripted and directed over 30 technical videos for web and DVD distribution.•Gained experience of working with international sales representatives.

Within his role as a Chief Executive Officer, focus was on designing and implementing client specific executive & management programs, strategic marketing plans and new product development projects. He also looked after technology, engineering, manufacturing, and service based companies. •Authored two books for the national speakers tour.•Expedited operations from “start up” to billing $15k/month, in less than four months.•Managed a staff of two full time, and one part time with benefits and office expenses.

As the Director of the Utility Products Division, Stephen was involved in launching and managing a new product line in close coordination with the Company President. •Boosted the product line through distribution and generated multi-million sales in the first year itself.•Created industry changing product through focus groups and qualitative research.