Stephen Mulrenan Email & Phone Number

I co-founded and co-run the first content marketing agency focused exclusively on the legal sector. Lextel provides end-to-end digital solutions for law firms: from content audit and creation to social media training and data analytics.We help law firms to change how they seek out new business, manage current client relationships and use their BD teams by:• Empowering partners and associates to create compelling content that engages directly with buyers of legal services• Coaching lawyers and BD teams to use innovative tools and techniques to deliver content to their target audiences• Measuring and improving the ROI from marketing initiatives; and• Driving deeper engagement with clients through skills development in partnership with BD teams.For a full list of services, please visit: http://www.lextelpartners.com

Hong Kong, London

I work closely as a freelance content editor with FT Live – the events and conferences arm of the FT – to research and write innovative, high-quality programmes for FT events. Building upon my previous conference programming experience, I focus on bringing together global business and political leaders and develop meaningful content that can help shape issues driving the future of business.• I invite and liaise with high-level decision-makers to speak at these events• I liaise with FT journalists and the sponsorship department to ensure fulfillment of content deliverables; and• I write copy for the marketing department to help promote events through channels such as event websites, newspaper ads, email blasts, marketing brochures, social media and online discussion forums.

Hong Kong, London

I was hired to improve the Asia-focused content in Global Insight, the flagship magazine of the International Bar Association (IBA). The IBA was established in 1947 and has a growing membership of more than 80,000 international legal practitioners, and more than 190 bar associations and law societies spanning over 160 countries.• I provide well-informed, timely and engaging coverage, summarising the major legal, economic and political trends across the Asia Pacific region, always ensuring that coverage is accessible for a discerning global audience.

Hong Kong, London

I managed a consultancy that provided media consulting services to publishers, law firms, FIs and MNCs.Although Hong Kong is one of the easiest jurisdictions in which to start your own business, the opportunity to launch, incorporate and run my own venture gave me a far greater appreciation of the challenges facing businesses.Whether in print, online or in person, I tried to be generous in sharing my knowledge and experience with clients and provide them with uncompromising standards of editorial excellence. In addition to producing high quality, creative editorial content to specs and to deadline, I counselled clients on the implementation of business development and content marketing plans as well as on general communications.

Hong Kong

The Red Flag Group is a privately held global integrity and compliance risk firm with more than a dozen offices around the world and approximately 500 employees. I was hired as the very first managing editor of in-house title Compliance Insider® to improve lead generation. I led a team of journalists, marketers and production staff in producing and disseminating content that helped compliance professionals anticipate and fully understand the demands of the global legal and compliance environment.• I inherited a controlled circulation (of senior compliance officers) and converted it into a profitable and sustainable subscription business that was meeting projected revenue targets• I accelerated CI’s organic readership growth by devising and rolling out multiple-level engagements i.e. a new website, weekly e-newsletter, app, third-party conference newspapers and Compliance Clubs• I worked closely with the firm’s Advisory Services professionals to develop best practice account-based content marketing and brand journalism• My responsibilities included P&L management, compliance product descriptions and direct-to-consumer marketing communications• I left to return to London.

London, Hong Kong

I was hired to develop and drive a coherent strategy for the editorial team in Asia. I inherited and managed a team of nine journalists across multiple magazine titles – including Asialaw and China Law & Practice – as well as weekly email bulletins, events, directories, books and supplements.• I had some P&L management responsibility during what was a particularly taxing period for global markets. This provided a unique opportunity to learn how to identify and champion commercial opportunities, and plan and develop projects across multiple platforms during challenging times• In addition to driving group marketing and regional development, I devised and led training courses to ensure the editorial team could fully support the goals of the business• The role enabled me to broaden my events experience into conference programming. I left a thriving awards and conference business in order to launch my own venture.

Sydney

I joined Key Media International (KMI) just after it founded in 2001 to become the launch editor of Asian Legal Business, a new monthly news title for corporate in-house lawyers and those in private practice across the Asia Pacific region. KMI continues to be privately held but has grown into an award-winning global media company with eight offices and more than 230 employees.• Launching and developing ALB exposed me to the business of publishing in a more meaningful way. I learned how to most effectively balance editorial integrity with the need for advertising and subscription revenue• While many other legal titles failed, ALB, under my editorship, generated new lines of revenue and successfully launched a succession of spin-off publications, projects and events (KMI was ranked 38th in the 2005 BRW Fast 100 survey)• I learned about the importance of making content accessible and the challenge of remotely managing teams in multiple locations (Hong Kong, Shanghai, Singapore and Sydney)• This was my first opportunity to get involved with event production. I conceived, developed and launched successful annual law awards in Beijing, Shanghai, Hong Kong, Tokyo, Singapore and Sydney that continue to this day.N.B. In March 2011, KMI successfully sold ALB to Thomson Reuters for an undisclosed fee. Tony Kinnear, senior vice president of the Asia region for the legal businesses of Thomson Reuters, described ALB as “required reading for the region’s leading law firms, in-house counsel and C-suite executives … its editorial is well regarded for its insights and analysis of legal industry news, and it is widely viewed as an important channel for law firms looking to build their presence in the region”.

Sydney

I joined LexisNexis, a division of dual-listed Anglo-Dutch publishing company RELX Group (then known as Reed Elsevier PLC, with 31,200 employees and annual revenues of £6.9 billion), in Sydney following a sponsored relocation from London. Although the company had the largest database for legal and public-records related information, I was hired to help develop a legal media business in order to raise its profile in the fast-growing Asian legal communities.• I helped to develop and launch Australia’s first daily legal website, The Legal Insider• I conceived, developed and launched guides to legal professions in Hong Kong, China and New Zealand, managing teams of journalists in each jurisdiction• I left to join a start-up following the company’s decision to revert to its core product offering after 9-11.

London

My big break in journalism came when I joined the Graduate Trainee Scheme at Euromoney Institutional Investor PLC, a constituent of the FTSE 250 Index and one of Europe’s largest business and financial publishers – with more than 2,000 employees working from more than 20 global offices on a portfolio of over 30 businesses, generating annual revenues of more than £400 million.• I survived the cull to complete the six-month in-house editorial training and libel courses as well as external training with PMA• I learned my trade by travelling extensively all over North America, Europe, Asia and Australasia, interviewing lawyers, attending conferences and posting news and feature copy on location• I was promoted to editor of flagship annual legal directory and (at the time) £1.5 million profit centre, the IFLR1000. Together with my team of six journalists, I brought the 1000-page project in on deadline and on target• I left to pursue an opportunity in Sydney.

Ba Hons, International And Political Studies

Education record