Stephen Naasei Boadi Email & Phone Number

Accra, Greater Accra Region, Gh

Accra, Greater Accra, Ghana

An online portal designed to promote African Fashion, Beauty and Lifestyle.

Accra, Greater Accra Region, Ghana

As an Associate Consultant with Circadian Consulting since 2019, Stephen is the natural lead for all Marketing and Communication projects for clients. At Circadian he has conducted strategic communication for clients and was the key in leading the rebranding of the company from Cicada Consulting to Circadian Consulting. His inputs have been instrumental in the development of Strategic plans for National Communication Authority, Ghana Standards Authority, Ghana Enterprise Agency among many other clients.

Africa

As an advocate, my task is to lead and enable businesses and organisations in Africa to embrace digital technology for growth.

Accra, Greater Accra, Ghana

Providing digital marketing & PR services.

Accra, Greater Accra, Ghana

Lead all Marketing & Communications Strategy and Execution.

Africa

Responsible for the Digital Strategy for the Brands within the PZ group in Africa. My core task is to ensure that our digital strategy supports brand objectives and provide engagement across the digital landscape (website, social, mobile, media) as well as leverage the opportunities of digital commerce.This includes developing and overseeing the execution of digital strategy across our business units and all brands.In addition, the role ensures the business change and skill development within the group to embrace digital technologies across all divisions of the organisation.Some Key Projects and Campaigns:1. Cussons Baby Moments (2013,14,15,16)2. Morning Fresh Kitchen Makeover (2016)3. Premier Cool Be a Player (2015/16)4. Imperial Leather #WearLuxury (2015)5. Imperial Leather #LittleLuxuryMoments6. Imperial Leather National Consumer Promo (Kenya 2016)7. Carex #SayYesToLife8. Mama's NestKey Achievements:1. Best Facebook Page (Ghana) - 20152. PZ Cussons GEM Award 2016

Accra, Ghana

Providing Digital Marketing Consultancy Services to clientsDeveloping and strategically managing the implementation of marketing campaigns on behalf of clients, using Mobile, Social Media, Email and other Internet platforms.Facilitator at training workshops.Clients include:i. Prografixii. Palmdaleiii. FreeDMiv. uniBank (Ghana) Limitedv. BT Groupvi. CES Identicsvii. Event PmGviii. Pentrexx Ghana Limitedix. Geostar GlobalHighlights:i. Developing and managing an Email & SMS Marketing Campaign strategy for uniBank (Ghana) Limited.ii. Developing and managing an online presence and marketing strategy for Event PmG, CES Identics, Pentrexx Ghana Limited, Geostar Global etc.iii. Developing and managing an online presence for the Accra ACP Summit in 2008iv. Producing and publishing brochure and other print material for the Accra ACP Summit in 2008

Accra, Ghana

Providing Performance Management Consultancy and Training Services to clientsPartnering with clients to strategise for the achievement of Top PerformanceClients include:i. Intercontinental Bank Ghanaii. Agricultural Development Bankiii. Multimedia Limitediv. Total Petroleum Ghanav. Servetek (Nigeria)vi. NHIA (Ghana)

Providing Digital Marketing services for clients in the areas of E-Mail & SMS Marketing, Online Advertising, Internet Marketing, Database (CRM) Marketing, Online Brand Strategy Development & Management.Main clients included Bradford & Bingley, Mortgage Express, Barclays Capital, Investec, Cofunds, Moneyspider, NDF, Abbey, Credit SuisseAmong the range of products in each of these portfolios were PEPs, ISAs, Fixed Deposits, Buy-to-Let Mortgages etc.Highlights:i. Development and management of ‘100percentfootball’ as an online marketing tool for Mortgage Express to market its mortgage products and servicesii. Development and implementation of Website and E-mail Marketing strategies for the marketing of various structured investment products on behalf of financial institutions like Abbey, Credit Suisse and Investec.

Strategising and implementing E-Marketing Campaigns for Sony (UK) Ltd. in the marketing of their range of audio-visual and computing products. These included developing and strategically implementing E-Mail, Website & Mobile marketing campaigns to support their product sales through intermediaries.Highlights:Launch and management of ‘Sony1’ as a product marketing website to support the sales drive of the Sony (UK) sales team and the intermediaries throughout UK.Development and Management of the Sony ‘1’ Loyalty SchemeLaunch of the VAIO Professional range of laptop notebooksDeveloping and managing the branding of the VAIO Professional range of laptop notebooks with the Casino Royale movie phenomenon.

Providing Digital Marketing services for clients in the areas of E-Mail & SMS Marketing, Online Advertising, Internet Marketing, Database (CRM) Marketing, Online Brand Strategy Development & Management.Main clients included Bradford & Bingley, Mortgage Express, Barclays Capital, Investec, Cofunds, Moneyspider, NDF, Abbey, Credit SuisseAmong the range of products in each of these portfolios were PEPs, ISAs, Fixed Deposits, Buy-to-Let Mortgages etc.Highlights:Development and management of ‘100percentfootball’ as an online marketing tool for Mortgage Express to market its mortgage products and servicesDevelopment and implementation of Website and E-mail Marketing strategies for the marketing of various structured investment products on behalf of financial institutions like Abbey, Credit Suisse and Investec.

Managing B2B and B2C marketing strategies for the promotion of Wembley Arena, Conference Centre & Exhibition Halls. These included aspects of:i. Database (CRM) Marketingii. Website, E-mail and Mobile Marketingiii. PRiv. Direct Mailv. Developing & Managing the ‘Whatsonwembley’ Loyalty scheme and fan clubvi. Radio, TV & Newspaper Advertisingvii. Display Advertising in the form of banners, posters and leafletsviii. Sponsorship & Affiliate marketingix. Branding & Merchandisingx. Event CoordinatingHighlights:Development, implementation, launch & management of ‘whatsonwembley’Managing press activities for several concerts at Wembley Arena, including, U2, Lionel Richie, Rod Stewart, Boyzone, Alicia Keys etc.Rebranding and repositioning of Wembley Arena in the face of competition from London Arena and Excel as alternative venuesWembley winning favourite venue awards for 2001, 2002 and 2003.

Pg. Dip In Direct Marketing, Online And Offline Marketing & Communication

Diploma In Film & Television, Film & Television Production

Maelt, Call

Ma, Mass Communications

Ba (Hon), Law & English