Steve Coffman Email & Phone Number

Dallas-Fort Worth Metroplex

The Coffman Group (TCG) is a business growth and strategy firm that works primarily with middle market companies with revenue between $25M - $250M. These entrepreneurial led companies benefit from TCG’s strategic and operational experience to craft corporate growth strategies, facilitate M&A activities and develop executive leadership teams.I formed TCG to provide strategic business consultation to middle market companies. After decades in executive roles learning, developing and adapting, I’m applying the same passion I had building exceptional companies to now help other entrepreneurial CEOs and business owners successfully build theirs.Specifically, my areas of focus include: • Develop and execute growth strategies • Understand and improve business operational issues • Facilitate corporate development initiatives (M&A) • Develop world class leadership teams and structureLet me know how I can help you with a strategic plan to profitably grow your business.

Dallas-Fort Worth Metroplex

WatchGuard, Inc., acquired by Motorola Solutions (NYSE: MSI) is the market leading provider of mobile video solutions for law enforcement agencies. Over a third of US and Canada agencies depend on WatchGuard’s in-car and body-worn cameras and evidence management software to increase visibility and accountability, improve trust, reduce liability and advance the judicial process.I was approached by the founder, Robert Vanman to become president. Robert’s strength is product development and technology. My strength and passion is building companies, developing management teams and profitably growing organizations.Robert wanted to stay focused on his strength and needed an experienced executive to run day-to-day operations. WatchGuard was growing at the time, but there was significant upside and untapped potential.I joined as president and immediately focused on strategy to implement Robert’s product vision; and process to develop and empower the executive management team. Success parameters were defined. Operational frameworks established. Execution and alignment was set in motion.It was an exciting story culminating in the successful acquisition by Motorola Solutions in late 2019. The company’s products are now part of Motorola’s Video Security Solutions offering. During my tenure, WatchGuard’s growth and profits accelerated significantly. Revenue grew 85% in the last 3 years topping $100M in 2019. EBITDA contribution was equally impressive.Results were recognized by the press and customers. Inc Magazine awarded WatchGuard its Inc. 5000 award -- as a fastest growing private company -- 5 years in a row from 2015 to 2019. The customer base grew over 50% making WatchGuard the #1 in-car camera company for police and law enforcement agencies. Employee count almost doubled to over 300 and employee retention routinely exceeds 90%.

Dallas/Fort Worth Area

FirstCash, Inc. is a leading international pawnshop operator with over 2100 locations in the US, Mexico, El Salvador, Guatemala, and Colombia. Its retail locations buy and sell a wide variety of jewelry, electronics, tools and other merchandise, and make small customer loans secured by pledged personal property.I joined the executive team as COO in early 2008. The position had been vacant and a former colleague who was on the board approached me. Besides the financial experience, the company needed someone with strong operational experience and proven success at building management teams. The role provided an opportunity to be part of a public company and apply my experience in a new industry.The market during the late 2000’s was ideal. With the economy in recession and gold prices rising, consumers were apt to use our services. Even with this tailwind, the company exceeded market growth rates as we gained market share.Being responsible for the US retail market and leading the expansion into Mexico, I drove growth and operational efficiency. The number of retail locations quadrupled with most of the growth in Mexico. Besides organic growth, we grew through acquisitions. My team was responsible for the successful integration and on-boarding of these M&A targets.A key challenge to sustaining profitable growth in this retail business was recruiting and retaining field management and senior field supervisors. With 90% turnover the norm, growth couldn’t be sustained. I implemented strategies and plans to address the turnover challenge. By the end of my tenure, turnover was reduced significantly. As a result, we had a field management team and structure in place to support and accelerate growth.During the years at FC, the company achieved great financial success. Share price rose from less than $10 to over $60 and market cap increased from $300M to $1.8B. Specialties: Management Leadership, COO, Financial Services, M&A, International Operations

Dallas/Fort Worth Area

Wasp Barcode is a manufacturer of barcode software and hardware productivity solutions for small- and medium-sized businesses (SMB). Based in Plano, TX, Wasp has hundreds of thousands of customers in manufacturing, warehousing & distribution, government and education.During a conversation with the president of Informatics Inc., he outlined a need for a business-oriented, financial executive. It also had a fledgling new division, Wasp Barcode, that showed promise but hadn’t been fully developed as a business.I joined as CFO of Informatics and GM of Wasp Barcode. The opportunity to build Wasp into a company was exhilarating and highly attractive to me. It provided an opportunity to apply my previous business and operational experience to build and grow a company. The time at Wasp was perhaps the most enjoyable point in my career. I led the company building the team and setting strategy. It was a hands-on role as I was actively involved in day-to-day operations. Sales and marketing teams and plans were developed. Major distribution agreements were signed. An omni-channel approach was executed selling direct and through marquis channel partners including Staples, CDW and Fry’s Electronics. Product development was rapid. We expanded our software development teams producing award winning inventory control and asset tracking software that solved the needs of small- to medium-sized businesses (SMBs).Sales grew consistently in annual sales representing a 22% CAGR top line growth with consistent high teens EBITDA. Wasp received multiple awards over the years including Inc. 5000 as a fastest growing private company. While the growth and awards were great, I was most proud of the team that was formed. Watching them grow and enjoy success made all the effort worthwhile.Specialties: Small Business, General Management, Financial Management, Operational Leadership

Dallas/Fort Worth Area

Brinker Family Practice was the private investment arm for Norman Brinker, founder of Brinker International. The practice invested money and provided management oversight to a number of manufacturing and retail companies.I managed the investment activities for the family practice. The practice invested in various manufacturing and retail companies and conducted real estate transactions. During the course of investing, I provided business guidance, merger and acquisition due diligence, financial and valuation assessment and when needed, interim management roles in the operating company.I was president and COO of Bibbentuckers, a chain of specialty high-end dry cleaners as well as president of Imperial Manufacturing Group, a manufacturer of aircraft components. I learned the fundamentals of building successful companies. Beside the core financial and operational elements, I learned Brinker’s passion for the employee and was schooled in his approach to management. He was passionate to see wins through the success of its people. It’s a core value I embraced and use constantly today. A phrase he had, “Start with the end in mind”, has become a foundation of my management approach that I use with my management teams today. Specialties: Business Consulting, Operation Management, Family Investment Practice, M&A, Financial Valuation and Assessment, Board of Directors

Dallas/Fort Worth Area

Deloitte & Touche Private Business Advisory Group was the business advisory arm of what is now called Deloitte Consulting. The practice focused on strategy and business operations for privately-held and family-owned businesses.I started as a small business advisor working with these private companies with many in the retail and manufacturing sector. It was a rewarding experience learning and interacting with these business owners. I gained a broad business foundation in finance, operations, business planning and other facets of small business management. Specialties: Small Business Consulting, Private Business Advisory, Financial Operations, Business Operations