• Coordinate and manage end-to-end funnel marketing activities, increasing trial signup rates by 42% to date over Q1 2024.• Revamp content marketing strategy, managing in-house content team to deliver marketing and customer-facing content in the form of blog posts, podcasts, and video content.• Responsible for event marketing activities across the United States and internationally.• Own all product marketing activities, coordinating closely with cross-functional teams to create and distribute materials.

• Spearheaded targeted product development for high-value accounts and competitive positioning as well as strategic collaborative marketing partnerships in key sectors, driving a 30 percent revenue increase with 11 percent average YoY growth. • Oversaw the design and implementation of over 100 features and 28 major updates for CRM, utilizing customer insights and market trends to ensure maximum user experience and revenue while facilitating improved cost efficiency and productivity. • Optimized project tracking and completion time by utilizing and refining the use of Scrum/Agile methodologies with the development team.• Adhered to European Union General Data Protection Regulation while assuring smooth operational continuity by aligning teams and system updates. • Bolstered industry influence and thought leadership by producing webinars and articles as well as heading company presence at BrightonSEO and other major conferences, acquiring 200 warm leads per event. • Boosted long-term user retention by employing data-driven strategies to create improvements to customer onboarding process. • Pioneered extensive enhancements to customer support operations including a customer education program as well as focused training and team management, resulting in fewer inquiries, faster response times, and heightened customer satisfaction. • Fostered strong cross-team collaboration while generating increased organic leads and product retention by heading marketing efforts. • Leveraged targeted prioritization of high-impact product features and strategic lean team management to earn a profit margin of 13.5 percent in fiscal years 2022 and 2023.• Created balance between market competitiveness and revenue growth while improving monthly ARPA 54% by implementing a critical pricing strategy adjustment.

• Built a cross-functional team from the ground up spanning sales, marketing, support, and development, steering collaborative innovation and enhancements to operations by instituting ICE methodology. • Employed multi-channel strategy blending community engagement, webinars, growth experiments, and content to increase trial volume by 33 percent. • Led the coordinated launch of 19 major product features for a 14,000-strong user base, utilizing an average of 18 user studies per feature release to resolve potential issues and ensure maximum alignment with user needs. • Deployed strategic exhibits and speaking engagements at major industry events including PRSA ICON and MozCon to win an average of 161 qualified leads per event.

• Chaired the development of a machine learning product, using Google Ventures-style design and research sprints to optimize innovation and feedback while navigating intricate challenges around disambiguation and data accuracy. • Achieved two-week sprint cycles for the development of new feature releases by instituting the use agile methodology in a four senior developer team. • Administered inbound marketing campaigns yielding 1,500 leads on average, directing a team of specialists and contractors in the execution of product marketing and inbound strategies.

• Facilitated engagement by non-technical small business and eCommerce site owners on organic channels by producing 75 total pieces of unique written and video content. • Headed all on-page digital marketing, driving increase of landing page conversion rates from two percent to over seven percent. • Utilized social media marketing and lead generation skills to guide over 7,000 unique monthly visitors to landing pages at an effective average CPC of $0.50. • Garnered 250 web placements per release by managing PR initiatives through platforms including PRWeb and PRNewswire, as well as over 200 warm monthly leads and over 4,600 likes by running company Facebook page. • Achieved first-place rankings for numerous focus keywords through effective leadership of SEO initiatives. • Won an average open rate of 40 percent and CTR of two percent by leading email marketing campaigns for an over 9,000-strong subscriber base.

• Create various written materials such as white papers, blog posts, website content, and articles published by Journyx and third party publications to gain traction with customers.• Collaborate with high-level executives at other companies to produce joint articles that benefit their business and that of Journyx.• Monitor and comment on relevant business blogs to create and maintain an online presence and develop ties in key industries.• Research and target marketing collateral to specific business sectors to consistently reach new customers.• Create project management PowerPoint presentations for use by our CEO in speaking engagements.• Manage and create custom content for the Journyx website through both a Drupal interface and via plain text editing.