Stealth mode AI food tech start-up

We help brands understand their customers using social data. This enables us to find meaningful insights that power award winning ideas, content and campaigns. We monitor and report on consumer behavior, including what their interests or preferences are, what platforms they live on, and how to reach them. This gives us the ability to deliver much more engaging and effective communications that deliver true ROI. Founded in 2016, we are a fully independent agency working for clients that include Vans, Fiat, Jeep, The North Face, Sky, Southern Comfort.

The Movement Strategy is a full service 360+ ’social first’ agency. I’m responsible for the creative strategic output of the agency. I ensure the work remains conceptual, isn't tactically bogged down, is creatively viable, represents the aims of the agency and is born out of a substantial insight. I’ve helped triple the size of the agency, closed key pieces of business (Nike, USA TODAY, MTV, TruTV), revamped our briefing / insights process, staffed up (often hiring ahead of need) and mentored our team. And I have a ridiculous hair cut in this Adweek article: http://www.adweek.com/news/advertising-branding/agency-lifted-revenue-60-killing-it-instagram-162504

Kodiak / Samurai's approach is to understand the psychology of sharing and how that drives meaningful brand advocacy.

I’ve been fortunate enough to be given the opportunity to help shape Catalyst’s digital strategy and creative output. The result has been tier-one work from excited and motivated teams. Almost as important are the client wins. One of which has been Nike, a brand very few are favored enough to work on (and even fewer pitch and win.): • Built strong, personal client relationships that have helped expand nearly all business for the agency • Won & developed Nike / Jordan 2013 launch • Expanded new business for Smirnoff, Purina, Dick’s Sporting Goods, Jose Cuervo, Starbucks, Kraft, Capital One • Cultivated a high standard of creative output and digital strategy • Ongoing digital client consultation that include seminars and trend reports • Lead all new business pitches • Helped create a social media star (Dick’s Sporting Goods) • Developed an agile project management process

As TDH's first digital director I helped build their digital practice from the ground up. In under one year we added substantial digital creative: social media campaigns, sites, apps, digital media and media buying. I led digital creative, strategy, production, resourcing and agency education.

Agency Freelance as Creative Director: • Led and collaborated with various creative teams • Won or expanded new business including Visa, Gevalia, Chips Ahoy!, Purina • Worked with teams to establish creative that changed an audience’s behavior. “Acts not Ads.”

Responsibilities during tenure as chief creative officer: • Managed an integrated creative department (included production, programming and media) • All new business initiatives • Drink buyer, confidant and shoulder to cry on • Developed a portfolio of clients ranging from Juniper Networks ($7 billion) to Crushpad ($250 million) • Client interaction, maintenance and presentation (drink buyer, confidant and shoulder to cry on) • Refocused agency towards digital, viral and guerrilla areas of expertise • Corporate governance and reporting across two offices (San Francisco and Lille, France)

Clients included: AT&T Fox Sports General Motors Wells Fargo Tequila Amate Franklin Sports Cost Plus World Market Juniper Networks Walmart.com CarTalk.com