Principle
CurrentI provide full-stack, omnichannel design and creative content strategy services for entrepreneurs, small businesses, churches, and organizations. Together, we define and refine their brands, bring their products to market, and drive growth. My goal is to bring alignment of design, message, and experience.Content Strategy: Planning, creation, maintenance, analysis, and removal that reaches marketing objectives.Organizational Transformation: Identify and address culture and reputation challenges that are hindering opportunities for growth.Writing and Editing: Create and refine written content for clarity and impact.Graphic Design: Produce visual content including logo design, print layout, social media, signage,wayfinding, banners, etc.Photography and Videography: Capture and edit photos and videos to tell the story of brands.Web Development: Develop and deploy websites and eCommerce platforms; Webflow, WordPress, WooCommerce, Shopify, Square.Team Leadership: Recruit and coordinate vendors in various disciplines to build a project-specific design team as needed.SEO and Analytics: Optimize content for search engines and measure its performance.Social Media Management: Create and curate content for social platforms to achieve brand goals.Project Management: Oversee the content creation process from start to finish.Product Marketing and Product Management: Determine what clients' customers want, where they canbe found, and how best to support them.Marketing and Distribution: Promote content and ensure it reaches the target markets.Technical Proficiency: Mastery of various tools and software necessary for content creation; AdobeCreative Suite, Final Cut Pro, Logic Pro, Pro Tools, and more.
