Stephen Parson, Jr. Email & Phone Number

Charlotte, Nc, Us

Charlotte, North Carolina, United States

Utilizing data-driven insights to create and execute impactful digital marketing strategies. Responsibilities include analyzing key performance indicators, market trends, and consumer behavior to develop strategies such as A/B/n split tests that drive measurable results and enterprise growth; constantly keeping my finger on the pulse to stay up-to-date on industry advancements and continuously finding new and innovative ways to optimize digital campaigns.Primary specialization in Google Ad Campaigns, Facebook Pixel, and Web Development geared towards improving conversion rates for both product and service-based industries. Accumulated additional experience in the creation of mock-ups using Figma software.

Chapel Hill, North Carolina, United States

Work-Study RoleEffective liaison between athletic organizations and campus administration; led negotiation of budget and equipment procurement. Facilitated large athletic sessions with members of the UNC student body to streamline events and maintain efficiency. As a Marketing Assistant, helped to develop creative ideas and produce content for comprehensive campaigns to benefit the UNC-CR brand and its programs, events and facilities. Cultivated experience in Social Media, Photography, Video Editing, Vlogging, Podcasting, etc.

Utilizing organic funnels in tandem with paid search and paid social campaigns, I worked to oversee the generation of thousands of dollars in revenue for brands such as True to Life NJ and Leaf + Clay.Campaign performance was gauged through key performance indicators and consistently improved upon through A/B/n split testing and retargeting campaigns, with a baseline goal of 5x+ ROAS.