● Manage & prepare data analytics & materials for weekly board of directors meetings● Created & optimized demand waterfall models to derive funnel stage goals in order to meet company targets● Implemented Pardot lead scoring & grading scheme, co-managed Pardot instance including the integration with SFDC, list/segment management, form & completion action management, automation rules● Overhauled & created comprehensive campaign management process & guide to ensure data quality and consistency● Managed the implementation of Full Circle Insights Response Management for accurate funnel reporting, campaign performance reporting, and pipeline influence analytics● Led project to track lead acquisition source data and campaign & campaign member asset level data at the campaign and campaign member object levels to increase campaign performance insights

● Provided accurate recurring and ad hoc data analysis for marketing management to enable data-driven decisions in a very complex, multi-segment B2B environment (areas of analysis include full funnel conversion, opportunities & pipeline, channel partner sales, lead management, SLA compliance etc.)● Co-developed compliance reporting framework which led to significantly higher rates of SLA adherence● Played strategic role in data warehouse project● Managed all analytics and reporting aspects for a global event to drive informed decisions on registration and nurturing campaigns, which helped generate over 2,000 physical and 4,000 virtual registrants