Driving business operations and cost efficiencies across the Travel, Tourism, and Sports Entertainment ecosystems. Executing innovative business development advisory services and leading strategic market deployment focusing on emerging tech stacks, B2B/2C engagement, API integrations, guest experience, loyalty, booking tools, content distribution and delivery.Current advisory collaborations include:Wayfarer (Customer Activation and Loyalty) | www.wayfarersolutions.com ReserveX… Show more Driving business operations and cost efficiencies across the Travel, Tourism, and Sports Entertainment ecosystems. Executing innovative business development advisory services and leading strategic market deployment focusing on emerging tech stacks, B2B/2C engagement, API integrations, guest experience, loyalty, booking tools, content distribution and delivery.Current advisory collaborations include:Wayfarer (Customer Activation and Loyalty) | www.wayfarersolutions.com ReserveX (B2B experiences booking solutions) | www.reservex.com GetPica (AI/Facial Recognition GX Engagement) | www.getpica.com Show less

Senior Manager/De facto Director, Global Corporate Client Management and Business Development (2019-2023)General Manager, Corporate and Trade Sales: USA and East Canada (2015-2019)Senior Manager, National Corporate and Strategic Agency Sales (2012-2015)Senior Manager, National Commercial Accounts -Airline and Tour Operator (2011-2012)Manager, Leisure Airline and Tour Operator Sales: East Canada (2007-2011)Manager, Regional Sales: East Canada (2006-2007)Led multiple… Show more Senior Manager/De facto Director, Global Corporate Client Management and Business Development (2019-2023)General Manager, Corporate and Trade Sales: USA and East Canada (2015-2019)Senior Manager, National Corporate and Strategic Agency Sales (2012-2015)Senior Manager, National Commercial Accounts -Airline and Tour Operator (2011-2012)Manager, Leisure Airline and Tour Operator Sales: East Canada (2007-2011)Manager, Regional Sales: East Canada (2006-2007)Led multiple Global Sales Teams for corporate and leisure verticals, mentoring and coaching 30+ team members across Client Management, Business Development and Sales Operations. Promoting process optimization, cross-function alignment, and customer centricity;Achieved revenue growth across multiple portfolios; Increase 30% annually in partnered business travel revenue growth and contributing over $400M in 2023;Sales point person in creation of JV/contracting sales playbook with Delta Air Lines, resulting in 90% of shared corporate programs adopting standardized process, streamlining operations and increasing efficiency;Spearheaded first foreign trade point of sales in the USA, generating net new $15M+ and eight partners.Led the leisure travel B2B launch of WestJet Vacations tour operator to travel retail, and online partners, generating $500M in new revenue within the first three years;Grew WestJet Rewards loyalty adoption amongst corporate partner portfolio by increasing booking attachment rates by 25%+ annually;Introduced data driven client management principles with business intelligence tools: Prism, DDS, Optymyze, Tableau, and proprietary BI platforms, optimizing performance measurement, trend forecasting, and self-serve reporting;Implemented first sales performance tracking and payment platform (Optymyze) for U.S. travel agencies, enhancing accountability and efficiency;Recognized as a top leader with 85% leadership effectiveness and employee satisfaction, 100%+ above company and industry medians Show less

President and Chairperson - Executive Board of Directors (2010 -2013)Board Vice President (2009 - 2010)Board Director (2008 - 2009)Led elected board of private sector business leaders and elected officials mandated to provide governance, and direction to tourism organization as part of City of Hamilton. Operating budget of $3M+, managed project roadmaps, promoted organization to public with professional speeches, interpreted and explained policies to tourism partners and… Show more President and Chairperson - Executive Board of Directors (2010 -2013)Board Vice President (2009 - 2010)Board Director (2008 - 2009)Led elected board of private sector business leaders and elected officials mandated to provide governance, and direction to tourism organization as part of City of Hamilton. Operating budget of $3M+, managed project roadmaps, promoted organization to public with professional speeches, interpreted and explained policies to tourism partners and regulatory bodies, directed financial activities funding business operations, increased revenue with improved marketing and customer engagement strategies. During tenure organization recognized as a tourism innovation leader by TIAO. Show less

Tourism Chairman/Director (2010 - 2011)Governance, Business Development, Marketing, B2B/B2B2C and Tourism Advisor to municipally funded organization managing full operations of all major entertainment venues in Hamilton, hosting two million + guest annually through its events (i.e. Elton John, Cirque de Soleil, Juno Awards) Led planning specific to tourism impact. As part of board; oversight of operating budget more than $12M.

Focused on 1:1 communications, Personalization, Loyalty and database builds through technology application. Successfully started new travel vertical and cross integrated it with WebFeat's established Retail and CPG verticals.

Grew the corporate and travel trade business portfolio in Canada by using relationship management, and effective business planning and performance-based metrics. Successfully exceed all targets annually. Awarded top performer nationally: Top Account Acquisition and Top Retention Performer (Multiple Years)

Residential and Commercial Security Solutions

Package/Freight Delivery Logistics and Business Development;Deployed first courier driven sales program to Southern Ontario market, resulting in new small to mid-size customer sales development efforts and profitable revenue stream outside of the existing national account team large market focus.