Stephen Phanco Email and Phone Number
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I believe in new ideas. But I especially love translating those ideas into reality so that they reach the people they’re intended to influence and make an impact. As a forward-thinking leader, I have helped differentiate and grow many recognized and respected B2B and CPG brands worldwide. I specialize in deciphering brand puzzles by sifting through the clutter to reveal what seems natural and authentic. Marketing at its essence is being a good listener and observer of the people and culture around us, we need to have “eyes that see and ears that hear”. Meaning, don’t fall victim to loving my own ideas while being blinded to the reality around me. We need to be open, free to change, lean in and engage.𝗟𝗘𝗔𝗗𝗘𝗥𝗦𝗛𝗜𝗣 & 𝗦𝗧𝗥𝗔𝗧𝗘𝗚𝗬 People often call me “the idea guy”. I'm known for being a results-driven marketing executive, using consumer-focused approaches that create strategies to drive revenue.🔅 As Hydrogen Health's growth driver, I conducted market analyses and developed omni-channel sales activation campaigns to implement HubSpot's marketing automation platform and CRM. I elevated our brand through data-driven strategies, events, webinars, social media, and digital advertising to generate $12 million in new B2B sales pipeline opportunities.🔅 In my role as Director of New Ventures, I recruited and organized a team to produce an increase of $90M for Schwan's by expanding frozen food distribution into new markets beyond retail grocery to include club, dollar/drug, private label, and natural markets through new strategic product and packaging reconfigurations.𝗢𝗣𝗘𝗥𝗔𝗧𝗜𝗢𝗡𝗦 & 𝗘𝗫𝗘𝗖𝗨𝗧𝗜𝗢𝗡Throughout my career, I’ve been highly successful in building, developing, and leading high-performing teams to grow businesses.🔅 While serving as Director of Product Management with Nitta Casings, I streamlined an unproductive product line by rationalizing SKUs, resulting in an 11% increase in efficiency and profitability, addressing underperformance and inventory carrying costs outside established KPIs.🔅 In my role as Director of Marketing, I organized a team to create innovative "thought leadership" content (case studies, white papers, and product videos) to showcase Onlife's solutions and align with emerging wellness trends, resulting in a 11% increase in new business and authenticity for the "New Way to Well" brand.If you’re a purpose-driven organization looking for an executive-level growth and brand strategist to help you, please message me or visit my website at www.stephenphanco.com to learn more about my work.
Ameriben
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Sr Project ManagerAmeriben May 2024 - PresentMeridian, Idaho, Us
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Strategic Advisor – Marketing StrategyAll Ways Home, Inc. Jun 2023 - Present -
Head Of Growth MarketingHydrogen Health 2022 - 2023Recruited by Hydrogen Health to expand growth to B2B employer business segments, broker/consultants, and health plans. Formulated market analysis and communication campaigns while partnering with sales teams to implement a new marketing automation platform and CRM (HubSpot). Created omni-channel communications campaigns by leveraging data, national and regional events, webinars, social media, and digital advertising.𝐒𝐞𝐥𝐞𝐜𝐭𝐞𝐝 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬 𝐈𝐧𝐜𝐥𝐮𝐝𝐞: 🔅 Implemented new market activation campaigns for B2B prospects which resulted in $12m in new sales pipeline prospects.
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Sr. Manager, Channel MarketingAccolade, Inc. 2021 - 2022Seattle, Washington, UsRecruited by Accolade to expand growth through cross sell and upsell opportunities with-in existing B2B business segments and channels. Formulated market analysis and communication campaigns while partnering with sales and customer success teams to Implement marketing automation platform combining Salesforce CRM and Pardot. Created omni-channel nurture communications with health plans and employer prospects by leveraging data, national and regional events, webinars, social media and digital advertising.𝐒𝐞𝐥𝐞𝐜𝐭𝐞𝐝 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬 𝐈𝐧𝐜𝐥𝐮𝐝𝐞: 🔅 Constructed new lead-gen market activation campaigns for existing and new customer relationship resulting in over a 25% sales growth year over year surpassing sales plan during the challenging Covid-19 pandemic business environment. -
Brand StrategistHca Healthcare 2020 - 2021Nashville, Tn, UsContracted with HCA Healthcare to expand the enterprise and market brand creation with one of the largest hospital systems in the nation. Formulated strategies and conducted in-depth market research and analytics to impact marketing communications and leveraged marketing insights to partner with cross-functional teams across the operation to evolve competitive analysis, communication, brand development, tone of voice and messaging guidance. 𝐒𝐞𝐥𝐞𝐜𝐭𝐞𝐝 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬 𝐈𝐧𝐜𝐥𝐮𝐝𝐞: 🔅 Formulated brand development and market planning for local market brands with-in the HCA system architecture and specific positioning strategies for physician and payor audiences aimed at expanding the HCA brand footprint and influence on new business development for existing digital marketing & B2B marketing communications programs. -
Director Of Marketing & Product DevelopmentOnlife Health 2013 - 2020Franklin, Tn, UsRecruited to spearhead a turnaround across the division with $30 million in sales. Challenged to drive teamwork, company growth and formulate strategies to dramatically impact product development and product launch, while leading a high-performing, strategic marketing team of 6. Leveraged marketing research and worked alongside cross-functional teams to evolve market planning, strategic planning, product development, product launch, social media marketing, email marketing, public relations and drive new business development, sales management, brand development, and business growth. 𝐒𝐞𝐥𝐞𝐜𝐭𝐞𝐝 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬 𝐈𝐧𝐜𝐥𝐮𝐝𝐞: 🔅 Led transformation of the company’s image in the marketplace; established a high-impact integrated marketing campaign of online marketing, social media marketing, SEO, content development, and publicity programs that sparked interest and drove a 26% increase in new business development and $3.5 million in new top-line revenue over 2018-2020 in existing and new channels of trade.🔅 Executed a digital consumer segmentation CRM model that generated interest and boosted member engagement. Devised numerous highly effective email marketing campaigns that captured the nuances of major client’s business objectives; achieved double industry average response rates and a 24% increase in client engagement satisfaction score. -
Director Product ManagementNitta Casings Inc. 2012 - 2013Held full P&L accountability for product portfolio/$72 million in sales management and marketing activity. Directed strategies to maximize growth while leading product development, product launch, sourcing, marketing communications, and international branding. Drove staff in formulating product development and product launch by executing the company’s new business development expansion by leveraging cutting-edge marketing campaigns, conducting extensive competitive analysis and market research that drove market planning. 𝐒𝐞𝐥𝐞𝐜𝐭𝐞𝐝 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬 𝐈𝐧𝐜𝐥𝐮𝐝𝐞: 🔅 Employed market research to develop the strategic market planning for key international markets. Initiated an enhanced product portfolio to expand distribution across 13+ countries. Achieved new business development growth by forging a Chinese manufacturing joint venture that delivered $9 million in new sales (half a year) and $27 million the next year. The joint venture was a $25 million investment that was slated to deliver $90 million annually in successive years.🔅 Launched new product line internationally; reversed 4 consecutive years of company losses, increased manufacturing efficiency and profitability for the product portfolio by 11% and generated a $3.2 million/5% increase in EBITDA internationally.🔅 Considered the driving force behind R&D efforts based on Stage-Gate; developed and delivered an improved product management process that maximized resources and better controlled P&L, product development, market planning, analytics, time management, and budget.
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Director Of MarketingBath Fitter 2010 - 2011St-Eustache (Québec), CaHired to provide direct and decisive marketing leadership and problem solving to staff of 6 and fuel progress in promoting the organization and brand across US and Canadian markets. Set the vision and led marketing planning, market research, product launch, marketing communications, CRM, SEO, PR, and staff in executing brand development and sales management. Identified target audience and advanced business growth after conducting market research of new and existing markets, competitive analysis, and new business development. Developed and administered a $6 million advertising budget. 𝐒𝐞𝐥𝐞𝐜𝐭𝐞𝐝 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬 𝐈𝐧𝐜𝐥𝐮𝐝𝐞: 🔅 Achieved a 12% increase in top-line sales and a sales closure rate increase of 8% annually by establishing and executing an ambitious integrated marketing 5-year strategic growth plan that identified and exploited untapped market opportunities.🔅 Increased organic leads by 35% and doubled sale closure rate by pioneering a direct response mail, email marketing, Seach Engine Optimization (SEO), social media marketing and TV advertising approach to target segmented prospects. -
Director Of MarketingVf Corporation 2008 - 2010Denver, Co, UsRecruited to drive business expansion, brand awareness, and an integrated marketing plan that focused on capturing our competitive advantage through market positioning and performance KPIs essential to overcoming the lack of a long-term business model required to realize sustainable new business development. Led 8 employees and outside agencies. Championed VF Imagewear, Inc.’s brand position through cross-functional team leadership and problem solving both internally and externally. Held accountability for an advertising budget of $5 million. 𝐒𝐞𝐥𝐞𝐜𝐭𝐞𝐝 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬 𝐈𝐧𝐜𝐥𝐮𝐝𝐞: 🔅 Introduced a new approach that revitalized and increased Red Kap brand’s market share for the existing channels of business and expansion into retail sales; realized a 32% increase in total distribution and realized net profit targets.🔅 Innovated transformational integrated marketing initiatives that increased efficiency, streamlined operations, and improved the effectiveness of marketing communications at scale, which gave rise to new product placements and revenue across distribution channels.🔅 Optimized profitability by cultivating strategic partnerships and expanding new business distribution channels with retailers focusing on the auto industry; drove new business development and generated $15 million in sales management across both industrial and reseller markets. -
Director Of New VenturesSchwans’S Consumer Brands 2005 - 2008Led development of a strategic plan to tap new channels of distribution, licensing opportunities, acquisitions and private label opportunities outside the core business of grocery retail. Oversaw a team of 8, outside agencies, and sales of $130 million. Recruited, developed, and directed the team and agencies.𝐒𝐞𝐥𝐞𝐜𝐭𝐞𝐝 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬 𝐈𝐧𝐜𝐥𝐮𝐝𝐞: 🔅 Reversed market underperformance; introduced innovative new products and packaging reconfigurations in frozen pizza, egg rolls/ethnic, handhelds, breakfast, and ice cream platforms. Realized new revenue and profit. Accelerated first year sales in new channels of distribution of $50+ million.🔅 Restored brand trust and rebuilt relationships with leading all-natural grocery retailers by securing a brand license with Wolfgang Puck Worldwide, resulting in distribution of frozen all-natural pizza and appetizers. Extended distribution beyond core grocery business and into natural food stores, which resulted in first year sales surpassing forecast by $18 million.🔅 Held full P&L accountability for $120 million ice cream business and factories. Identified a market opportunity for single serve ice cream products; launched high-quality ice cream pints and “Dessert for One” products that significantly increased sales, reversed a 5-year sales decline, and generated 2.25% growth. -
Creative Services DirectorSchwan'S Home Service 2003 - 2005Responsibilities include developing and implementing the brand and communications strategy as well as managing the creative services staff. Provided the execution and design of all catalogs, packaging, brand identity and special events for Schwan Home Service East. 𝐒𝐞𝐥𝐞𝐜𝐭𝐞𝐝 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬 𝐈𝐧𝐜𝐥𝐮𝐝𝐞: 🔅 Led a redesign of the primary catalog to expand usability and sales per square inch. The redesign cost savings are projected at over 2 million dollars.
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Senior Brand ManagerJohnston & Murphy 2001 - 2003Nashville, Tennessee, UsResponsibilities include developing and implementing the brand and communications strategy as well as managing the creative execution and design of all catalogs, packaging, in-store signage, brand identity and collateral materials for Johnston & Murphy. 𝐒𝐞𝐥𝐞𝐜𝐭𝐞𝐝 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬 𝐈𝐧𝐜𝐥𝐮𝐝𝐞: 🔅 Lead the development of a new strategic brand architecture and segmentation initiative that reinvigorated the J&M brand towards a new casual identity in men’s footwear & apparel. -
Creative DirectorPentland Brands 1996 - 2001London, England, Gb$1.2 billion-dollar sporting goods, fashion and leisure manufacturer. Brands include Ellesse, Mitre, Pony, Kangaroos, Moda Prima, Speedo and Reusch. Responsibilities include developing brand/communications strategy and managing the creative execution and design of all advertising, catalogs, packaging, and collateral materials as well as product design/development for all brands under Pentland USA. 𝐒𝐞𝐥𝐞𝐜𝐭𝐞𝐝 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬 𝐈𝐧𝐜𝐥𝐮𝐝𝐞: 🔅 Redesigned and repositioned the women’s fashion brand Moda Prima by executing new creative identity for products, advertising, collateral and packaging.🔅 Designed new identity for Mitre soccer balls which utilizes an innovative package design and product strategy which resulted in the doubling of the sell-in numbers for large big box retailers and specialty shops.
Stephen Phanco Skills
Stephen Phanco Education Details
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Mercer UniversityCommunications
Frequently Asked Questions about Stephen Phanco
What company does Stephen Phanco work for?
Stephen Phanco works for Ameriben
What is Stephen Phanco's role at the current company?
Stephen Phanco's current role is Innovative Marketing Leader | Driving Growth & Customer Engagement | Transformative Strategies & Results-Driven Execution.
What is Stephen Phanco's email address?
Stephen Phanco's email address is s.****@****ast.net
What is Stephen Phanco's direct phone number?
Stephen Phanco's direct phone number is +161584*****
What schools did Stephen Phanco attend?
Stephen Phanco attended Mercer University.
What skills is Stephen Phanco known for?
Stephen Phanco has skills like Marketing Strategy, Strategy, Brand Development, Product Development, Marketing Management, Customer Insight, Strategic Planning, Management, P&l Management, Market Planning, Market Research, Advertising.
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