Savvy Spender aims to help savvy shoppers better plan their weekly shop to maximise savings.• Overseeing growth marketing strategy including SEO, Content and Social approach that's driven multiple high key-word positions, press coverage, 80K unique visitors and over 70K blog views• Created first of its kind grocery price comparison shopping list app with AI-powered search.• Automated daily updating of thousands of grocery product prices• Created loyalty guides and aggregated… Show more Savvy Spender aims to help savvy shoppers better plan their weekly shop to maximise savings.• Overseeing growth marketing strategy including SEO, Content and Social approach that's driven multiple high key-word positions, press coverage, 80K unique visitors and over 70K blog views• Created first of its kind grocery price comparison shopping list app with AI-powered search.• Automated daily updating of thousands of grocery product prices• Created loyalty guides and aggregated loyalty programme offers. • Research and insights Show less

• Build and manage a suite of payments & spend insights / reporting to drive product and joint ventures (AIB Merchant Services & Payzone) strategy. Trained direct report on how to produce reports.• Product Strategy on new Irish industry-wide payments app.• Business development: partner with Director to launch and grow AIB wholesale payments partnerships.• Track Fintech developments, UX developments, competitor activity and industry trends.

While doing my MBA I consulted for a number of start-ups:Unique Publishing (EdTech communications & payments platform)- Researching and consulting on expansion opportunity for an Enterprise Ireland High Potential Ed-Tech company- Assessing the opportunity to expand to UK and broader international markets- Formulating the Go-To-Market approach Social and SEO Marketing StrategySydney Fintech - digital onboarding and KYC automation platform - Working closely with… Show more While doing my MBA I consulted for a number of start-ups:Unique Publishing (EdTech communications & payments platform)- Researching and consulting on expansion opportunity for an Enterprise Ireland High Potential Ed-Tech company- Assessing the opportunity to expand to UK and broader international markets- Formulating the Go-To-Market approach Social and SEO Marketing StrategySydney Fintech - digital onboarding and KYC automation platform - Working closely with CEO to produce of value-based, insight-led sales tools for the European market- Creating sales & marketing value proposition content, insights and benchmarking, revenue generating and cost savings calculator Show less

Leveraged Business & Consumer Insights to be a key contributor to the signing, satisfaction and retention of top tier clients. - Trusted advisor to the Sales organisation on acquisition and renewal negotiations including Harvey Norman, Woolworths, JB Hi-Fi & Hilton Group. Produced insights that demonstrated the value (e.g # customers, incremental revenue, marketing value, competitive insights) Amex delivered- Launched and scaled new Insights products & sales support tools using spend… Show more Leveraged Business & Consumer Insights to be a key contributor to the signing, satisfaction and retention of top tier clients. - Trusted advisor to the Sales organisation on acquisition and renewal negotiations including Harvey Norman, Woolworths, JB Hi-Fi & Hilton Group. Produced insights that demonstrated the value (e.g # customers, incremental revenue, marketing value, competitive insights) Amex delivered- Launched and scaled new Insights products & sales support tools using spend data and external insights tools (MOSAIC, Roy Morgan, Argus/Verisk).- Collaborated with a Business Intelligence company to create world-first reports that helped the Sales Org demonstrate Amex’s premium value proposition to key accounts. - Created a data-driven approach for Merchant Acquisition pipeline approach- Partnered with Data Science to create machine-learning based predictive trigger models- Developed Industry Trend Monitors that demonstrated Amex value to SME segment at scale Show less

- Role was a mixture of Product Marketing, Channel Management, Insights & Customer Success- Scaled consumer usage of the loyalty platform through offer optimisation, smart targeting in Amex and social channels. Also with above the line activations- Coached a team of 4 marketing client managers who oversaw relationships and delivered CRM campaigns for 100+ Merchant partners including Uber, Harris Farm, Hugo Boss, David Jones & Webjet.com- Monetised Amex Offers card-linked offers… Show more - Role was a mixture of Product Marketing, Channel Management, Insights & Customer Success- Scaled consumer usage of the loyalty platform through offer optimisation, smart targeting in Amex and social channels. Also with above the line activations- Coached a team of 4 marketing client managers who oversaw relationships and delivered CRM campaigns for 100+ Merchant partners including Uber, Harris Farm, Hugo Boss, David Jones & Webjet.com- Monetised Amex Offers card-linked offers performance marketing platform overseeing a 20X increase in revenue in three years- I managed 6-10 key clients from sell-in, contract negotiation to CRM campaign delivery. Show less

- Generated incremental loans through smart-targeting, channel optimisation, launching new capabilities (dynamic trigger marketing) and creative optimisation - Successfully led regulatory changes that reconfigured how Amex lending worked - safe-guarding millions in profit while retaining customers - Received world-wide Lending award for an integrated marketing strategy that got ~50% customer opt-in to GDPR-type regulation - Launched Balance Transfer @ Acquisition (first Amex market… Show more - Generated incremental loans through smart-targeting, channel optimisation, launching new capabilities (dynamic trigger marketing) and creative optimisation - Successfully led regulatory changes that reconfigured how Amex lending worked - safe-guarding millions in profit while retaining customers - Received world-wide Lending award for an integrated marketing strategy that got ~50% customer opt-in to GDPR-type regulation - Launched Balance Transfer @ Acquisition (first Amex market to launch)- Manage Lending Voice of Customer tracking and insights generation - Recruited and coached a successful team of 3-4 (2 got promoted to managers) Show less

- Project Lead for Product team on Product Migration & NCCP regulatory projects- Yield Management partnering closely with Analytic & Risk Management teams- End-to-end ownership of activities to grow Account Receivables

- Managed acquisition marketing targeted at Amex's Affinity partners' bases selling co-branded credit cards- Partnered with multiple external vendors to execute multi-channel campaigns