Stephen M. Phillips Email & Phone Number

Dallas, Texas

Dallas, Texas

• Developed and executed the company’s global media relations strategy, focusing on integrated communications programs encompassing earned media, influencer engagement, crisis communications, thought leadership.
• Developed and implemented strategies for the company’s external communications efforts, generating earned media coverage from trade and business press activities (print, electronic and online media) including inclusion.
• Built and maintained relationships with key reporters, editors and producers within print, electronic and online media, in both global and local markets. Served as front-line media representative receiving and.
• Collaborated with Freeman teams to amplify product launches, key campaigns, and messages through proactive pitching and placement to drive positive media coverage.
• Drafted business press communication plans, press releases/statements, key messages/talking points, fact sheets, and other deliverables for simple and compelling messages for varied audiences.
• Protected the Freeman brand by crafting and supporting issue and crisis response strategies; developed strategic media responses including key messages, reactive statements, and identification and training of.

Dallas/Fort Worth Area

• Implemented, managed, measured and aligned the company’s social media and content strategy with business objectives to increase brand awareness through curated content, blogging, community participation and leadership.
• Acted as primary social liaison with agency partner and business-unit social media managers to create, place and monitor enterprise-wide content, both on strategic and day-to-day basis.
• Created and curated content for social media topics, key initiatives, launches, company news, stores, etc., to support social needs and channels.
• Managed all social media communities to ensure both tactical and strategic alignment and oversight and provide daily monitoring and support.
• Managed internal communications projects in support of company initiatives, employee meetings across numerous operating locations, publication distribution and video production.
• Managed budgets against various company-wide initiatives.

Dallas/Fort Worth Area

• Developed, implemented, managed, and measured public relations and social media campaigns promoting JDA’s brand and thought leadership in supply chain management, retail and manufacturing planning, store operations and.
• Developed and nurtured relationships with key industry influencers and reporters at targeted trade and business publications and blogs.
• Served as strategic advisor, advocate and community manager for all social media properties in support of product, marketing, human resources and public relations activities across the company.
• Collaborated with internal corporate communications team to educate and inform employees on corporate branding, messaging, news, social media policies and programs and strategic priorities.
• Managed day-to-day relationships with JDA public relations agencies in the U.S., EMEA, LATAM and APAC to develop media pitches, manage event-related opportunities, identify and prepare spokespeople, staff interviews.
• Managed press release process from concept to distribution, working with key JDA stakeholders on messaging and content development.

Dallas/Fort Worth Area

• Managed comprehensive messaging and positioning engagements with client and agency-side team members.
• Drove strategic messaging, positioning and branding meetings with senior- and C-level executives.
• Led extensive, probing interviews with client employees, customers, industry experts, partners and prospects to derive key messages, unique value propositions and brand promise.
• Formulated and developed strategic message findings and brand story recommendation presentations for clients.
• Drafted and refined messaging framework content and deliverables to be used in all client marketing communication vehicles.
• Worked with agency team members to develop messaging requirements that drive the creative and branding process.

Dallas/Fort Worth Area

• Developed, implemented, managed, and measured public relations program promoting Global 360’s brand and industry expertise across key industries.
• Directed the development and execution of internal and external corporate communication strategies and messaging, creating successful and dynamic interactions between internal departments in support of marketing.
• Media trained key corporate thought leaders to help develop internal advocates and raise the Global 360 profile by placing more evangelists into market.
• Built a following of industry analysts, influencers and press contacts that ensured placement and positive Global 360 mentions in articles, stories, blogs, and research reports, including: Gartner Magic Quadrant.
• Created, developed and managed Rewards360 Customer Relations Program, producing customer reference champions and raving fans willing to participate in corporate, trade and general media opportunities to improve market.
• Built and directed annual Customer Innovation Awards program including nominations, finalist’s selections, ceremony and publicity.

Dallas/Fort Worth Area

• Designed and executed internal and external communications programs to support business plan and corporate objectives.
• Directed firm’s corporate communications program including public relations, analyst relations, influencers, trade shows and special events.
• Produced and distributed press releases, marketing collateral, white papers, case studies, and sales tools for internal and external use.
• Participated in development and content management of company’s first web site.
• Managed company presence at trade shows including logistics, media and analysts activities.
• Developed and distributed quarterly customer newsletter.

Dallas/Fort Worth Area

• Designed, developed, and maintained task-oriented procedural and reference documentation for online presentation in support of large mainframe and Java application integration product.
• Developed, maintained, and deployed online documentation on corporate web site resulting in real-time updates when necessary.
• Participated in company-wide re-branding effort by redeploying existing documentation with new logos and company collateral helping department to achieve aggressive deadlines in concert with corporate kick-off.
• Created procedural documents for internal applications and processes.
• Installed and administered Perforce and Documentum content management systems.
• Implemented and administered content management applications, improving staff productivity and ensuring data integrity.

Dallas/Fort Worth Area

Bachelor Of Arts, Major: English. Specialization: Technical Communications. Minor: Journalism.

Education record