Libsyn Ads is an industry leader in ad sales for hundreds of podcasts, providing a one-stop-shop for advertisers and agencies that want to reach large, engaged, and responsive podcasts audiences. We offer national host-read endorsement campaigns as well as programmatic campaigns that allow for geo-, demo-, interest-, and contextual targeting with monthly scale exceeding 2 billion impressions. Schedule a meeting: https://meetings.hubspot.com/stephen263

- Consult marketers and advertisers on Agency Selection, Media Buying, Creative Production, Attribution Solutions, Web Development, and Direct Response Strategy

- Launched US offices in Orlando and NY for international performance advertising agency, responsible for business development, revenue growth, staffing, tool and data procurement, media planning, and client communication - Expanded to team of 7 and grew revenue to over $18 million in under 2 years with clients such as NordVPN, MoneyGram, Snapfish, Livewell Financial, MedCline, Queen V, and Betterhelp

- Direct media buying for nation's largest public university- Oversee agency partner selection and management as well as in-house team of media buyers - Direct media planning and optimization strategies to drive ongoing results improvement - Lead vendor search and on-boarding for multi touch attribution platform - Media managed includes Programmatic, Display, Mobile, Native, Email, Affiliate, Digital Radio, Terrestrial Radio, Digital Video, and TV

Accounts: QuiBids, Choxi, Fiverr, BodyBuilding, TradeKing, BurialPlanning, OnDeck, Nuts.com- Responsible for executing agency growth plan, using CRM systems to track sales activities and produce pipeline reports- Manage full sales process: Identify, prospect, pitch, close, onboard, and launch new business opportunities- Oversee strategic planning and campaign setup for national launches with monthly budgets ranging from $200k - $1 million- Lead strategic planning using primary and secondary research, generating consumer insights on target demographic identification, media consumption behavior, and psychographics- Guide best practices and contribute to concept development, scripting, and producing productive creative assets- Maintain key relationships with and regularly present to CMO and CEO level executives- Oversee multiple vendor selection projects including agency sub contractors, software providers, and media sellers- Works intimately with cutting edge marketing attribution platforms

Accounts: QuiBids, zulily, NoMoreRack, Fiverr, BodyBuilding, Julep, Rover, TradeKing, BurialPlanning- Identified, contacted prospective clients, participated in networking events, trade shows, drafting RFI/RFP responses- Trained team of client-facing account executives in business processes, professional communication, and use of tools- Oversaw development of proprietary marketing attribution methodology

Accounts: PokerStars, QuiBids, zulily, NoMoreRack, Julep, Rover, TradeKing, DraftStreet- Successfully launched business development efforts, adding $50 million in billing and $5 million in agency profit- Oversaw national marketing and media planning including consumer research, competitive research, and budget management- Facilitated weekly results meetings with clients to review performance observations and optimization strategy

Accounts: PokerStars, QuiBids- Oversaw transition away from previous agency to new in house media buying agency account team- Vetted and interviewed candidates for senior level positions in new agency- Grew PokerStars’ media billings from $16 million to $40 million within 3 years of transitioning account from prior agency by negotiating buys more aggressively and developing unique TV and Digital media opportunities more proactively

Accounts: PokerStars- Managed agency partner’s media planning & buying, results analysis, and reporting for TV, Print, and Digital campaigns- Reviewed weekly results reports and advised on optimizations as well as researched and developed new opportunities for client consideration

• Introduce methods used by Account Planners in ad agencies to develop and manage advertising campaigns• Motivate students to actively participate in all aspects of the educational process• Provide accurate and timely student assistance and feedback to students relative to their performance

- Planned and managed multiple IHG promotional websites and application development projects- Coordinated project activity across graphic design, programming, and operations teams gaining familiarity with design tools and programming languages such as Photoshop and HTML- Implemented Earned Value analysis which revealed a major discrepancy in originally contracted work and delivered value to date

- Improved SEO by developing website content using relevant keywords and statistical data - Researched, analyzed, and reported on issues of strategic importance to ongoing projects such as the development of travel information websites