Gateway is a Jacksonville-based nonprofit providing treatment and recovery services to help people suffering from alcoholism, drug addiction and related mental health issues. I currently serve on the Finance Committee.

Enterprise Marketing Strategy and Operations. Group CMO providing support and counsel as a member of the $5B+ Banking Solutions and FIS Impact Ventures leadership teams. Ownership of and responsibility for group-level brand, image and market development. Responsible for marketing strategy and execution. Driving product and solution marketing in collaboration with product, business unit and sales leadership. Accountable for internal and external go-to-market programs which include demand creation, image and brand awareness. Answerable and accountable for origination and promotion of thought leadership and Account Based Marketing campaigns. Business value – Created and managed local and global marketing programs that increased brand visibility and presence in key target markets and client segments. Overachieved on demand, revenue and relationship development results. Institutionalized commercialization, sales and marketing enablement programs.

Executive marketing leader for the Banking, Financial Services, Insurance and Healthcare business units. Ownership of and responsibility for image and reputation building in local and international markets. Led all facets of strategic and tactical marketing for the $4.5 billion practice. Created and led the execution of integrated multi-channel marketing programs. Led development and promotion of industry thought leadership. Conceived, launched and led companywide account-based marketing programs. Business value – Demand generation programs delivered 65% of qualified pipeline. Account based marketing programs drove 70% win rate vs. company win rate of 43%. Managed local and global marketing programs that increased brand visibility and presence in both established and emerging markets. Drove revenue and relationship development efforts for targeted clients. Was elevated to lead marketing for all industry segments.

Responsible for all facets of strategic and tactical marketing for the $3.8 billion global Health & Public Service practice. Created and oversaw the execution of integrated marketing programs embracing analyst, partner, PR, industry association and client channels. Responsible for origination xand promotion of thought leadership. Oversaw and led client-centric marketing, opportunity-centric marketing and market development programs and campaigns. Ownership of and responsibility for image and reputation in local and national markets.Business value – Created and managed local and global marketing programs that increased visibility and presence in key targeted markets and clients. Drove revenue and relationship development efforts for targeted clients. Institutionalized sales and marketing enablement programs that better integrated thought leadership with offerings stylized such that they were client relevant.

From 12/05 - 10/07 Oversaw the development and execution of the company’s global field marketing strategy across 5 geographic centers and three business units. Built and launched the company’s Account-based Marketing Model. Rationalized media, PR and analyst programs in 3 key geographies. Marketing co-chair of the corporation’s Thought Leadership Advisory Council. Created and launched Sales Enablement function for the company. Responsible for client and marketplace intelligence, alliance marketing and global sales enablement programs. Business value – Established integrated go-to-market programs tailored for each segment and business unit. Aligned all marketing investments to a standard ROI model tied to improved sales pipeline, reduced sales cycles and higher confidence factors. Drove creation and delivery of local thought leadership platforms in each geographic center. Demonstrated the tangible value of 1-to-1 marketing to the Company’s executive committee.From 08/03 - 12/05Successfully positioned Unisys financial services brand as a leader in providing fully integrated business solutions to the global banking and insurance markets. Established and managed the thought leadership program for the business unit. Served as spokesperson and subject matter expert on key themes of Security and Mergers and Acquisitions. Established credibility and deepened existing relationships with clients, partners, industry analysts, press and media. Provided sales management leadership to the company’s UK division in 2005.Business value – Established multiple platforms for brand dominance. Increased Unisys mind-share with all key market constituents. Improved overall position with industry analysts. Established high performance partnerships. Guided UK Sales team to successful annual sales performance. Built robust sales pipeline.

Established marketing and business development functional practice within Financial Services business unit. Pioneered thought leadership agenda for the company as a means for establishing credibility with clients, partners, industry analysts, press and media. Authored two thought leadership pieces which furthered the company’s market position and led to new business with target clients. Led company-wide industry marketing and business development practice. Delivered value-based messaging driven through integrated marketing programs. Sales lead generation, sales team skill development in strategic selling, account planning and relationship development. Established marketing and sales support infrastructure for knowledge management system and sales help desk. Business value – Established multiple platforms for image development, relationship marketing and revenue creation. Increased close ratios, improved lead generation and qualification, coached teams in strategic positioning and selling.

Created and oversaw execution of global integrated marketing programs embracing analyst, partner, PR and client channels. Established marketing and business development capabilities within global Banking practice. Led Financial Services-wide effort to integrate best practices in marketing and business development into regional practice areas. Developed and launched Client Planning methodology within Financial Services. Assisted client teams pursue and win new business. Business value – Created and managed global marketing programs that increased visibility and presence in key targeted markets. Drove revenue and relationship development efforts for targeted clients. Institutionalized client planning process and best practices within Financial Services.