Steve Prather Email & Phone Number

Minnetonka, Minnesota, United States

A content producer who brings business objectives to life through creative communications strategies. A writer who translates and distills complex and abstract concepts into content that’s easy to understand and digest. Current and recent clients include a marketing agency, a healthcare company, and a global B2B corporation.

Minneapolis, Minnesota, United States

Implemented initiatives to accelerate the organization’s recognition as a trailblazer in career and technical education, which included development of an e-newsletter highlighting company activities and offering unique insights.Spearheaded project management of our participation at a large industry conference involving panelists, virtual sessions, videos, VIP receptions, and creation of a visually appealing trade-show booth.

Minnetonka, Minnesota, United States

Sifted through a client’s complex marketing objectives and distilled everything into digestible-sized content, saving writing team hours of research so they could dive into work.Researched and developed website story content and video concepts for media and entertainment organization to educate public on dangers of content piracy, with website visits nearly doubling in one year (12,000 clicks per month to over 20,000).Project managed video productions and other initiatives… Show more Sifted through a client’s complex marketing objectives and distilled everything into digestible-sized content, saving writing team hours of research so they could dive into work.Researched and developed website story content and video concepts for media and entertainment organization to educate public on dangers of content piracy, with website visits nearly doubling in one year (12,000 clicks per month to over 20,000).Project managed video productions and other initiatives, delivering final products on time and on budget. Show less

Eden Prairie, Mn

Created brand-building strategies to help grow business. Oversaw business development, competitive analysis, prospect research, and communications. Provided strategic account management for select accounts.Developed editorial calendar and strategy to showcase CRC’s thought leadership through original content (articles, infographics, quick tips). Produced 94 pieces of content in first two years after beginning with just one social media post, greatly improving social media presence and… Show more Created brand-building strategies to help grow business. Oversaw business development, competitive analysis, prospect research, and communications. Provided strategic account management for select accounts.Developed editorial calendar and strategy to showcase CRC’s thought leadership through original content (articles, infographics, quick tips). Produced 94 pieces of content in first two years after beginning with just one social media post, greatly improving social media presence and website SEO.Produced framework to articulate agency’s brand position, distinguishing core strengths into distinct verticals and developing key messages around each vertical. This framework became the foundation for CRC marketing efforts and telling a unique brand story. Show less

Saint Paul, Mn

Determined creative strategies to represent the brand visually and tell the company story. Led agency management strategy and served as an internal consultant for idea generation and agency resources.Created print, web, and video stories to increase brand awareness and advance customer relationships.Implemented an agency management strategy that helped ensure brand consistency, reduced agency rates, and provided regular exposure of outside talent and expertise to marketing… Show more Determined creative strategies to represent the brand visually and tell the company story. Led agency management strategy and served as an internal consultant for idea generation and agency resources.Created print, web, and video stories to increase brand awareness and advance customer relationships.Implemented an agency management strategy that helped ensure brand consistency, reduced agency rates, and provided regular exposure of outside talent and expertise to marketing communications teams.Developed a brand-in-motion strategy and style guide that increased brand consistency across the enterprise and better incorporated video in marketing communications.Managed large-scale projects and marketing strategies that included creating tradeshow booths, infographics, brochures, web pages and video. Show less

Greater Minneapolis-St. Paul Area

Provided consulting and project management services in areas of creative communications, video production management, and organizational design. Researched and designed agency management strategy and implementation plan for Ecolab, with key objectives of brand consistency, reduced agency rates, and providing regular exposure of outside talent and expertise to marketing communications teams. Led operational management and creative resourcing for Best Buy’s in-store video network.

Richfield, Mn

Managed team of 45, leading planning and strategic direction of enterprise internal communications. Established enterprise communication rhythm and key-message approach that featured voice of employee to inform communication strategies, resulting in transformational communications that enabled customer-driven, employee-powered strategy. Launched subscription-based news and information delivery for domestic Best Buy stores that included both optional “pull” news and required… Show more Managed team of 45, leading planning and strategic direction of enterprise internal communications. Established enterprise communication rhythm and key-message approach that featured voice of employee to inform communication strategies, resulting in transformational communications that enabled customer-driven, employee-powered strategy. Launched subscription-based news and information delivery for domestic Best Buy stores that included both optional “pull” news and required “push” news to help inform retail employees. In first year, subscribers for “pull” news increased from 34,000 to more than 83,000. Show less

Richfield, Minnesota

Developed and grew Best Buy’s in-house video department into Yellow Tag Productions, a brand-building and storytelling internal agency and live event production capability embraced by executive leadership as key resource for engaging employees. Created high-energy monthly magazine show (TAGtv) that served as well-spring for culture while branding high-level strategies and keeping everyone informed with company information. Reduced high company shrink percentage to statistical… Show more Developed and grew Best Buy’s in-house video department into Yellow Tag Productions, a brand-building and storytelling internal agency and live event production capability embraced by executive leadership as key resource for engaging employees. Created high-energy monthly magazine show (TAGtv) that served as well-spring for culture while branding high-level strategies and keeping everyone informed with company information. Reduced high company shrink percentage to statistical zero through four-year educational campaign. Recognized as “outstanding retail partner” by field senior leadership for achieving objectives through communications and training support. Show less