Sure Public Relations (Sure PR) is a Scottish-based communications agency with a first class track record in raising the profile of clients and promoting or protecting their reputation.Sure PR advises a number of major clients in the legal services, oil and gas, renewables, engineering property and sports sectors.The firm specialises in public relations and media crisis management and has built up strong links and mutual trust with the Scottish, UK and international media over the last 30 years.Sure PR is headed up by Stephen Rafferty, a former journalist who was previously Crime Correspondent for The Scotsman, journalist with the Daily Record - then the highest selling newspaper in Scotland - and in a freelance capacity has written for all of the major UK news outlets.Against a background of working at a high level in the fast-moving combative environment of newspapers, Stephen works well to deadlines and is alert to the demands and expectations of news organisations. He continues to foster extensive contacts with senior journalists and decision makers on news desks and picture desks.Sure PR has guided clients through media storms in the following situations:• Covid-19 – advising a major Scottish racecourse through the global pandemic while racing is confined to “behind closed doors” and the public are banned from attending• Covid-19 – advised an international energy services firm on a sensitive redundancy programme and a Covid-19 related staff fatality a national newspaper was pursuing.• Equine Flu – advised a major racecourse during an equine flu outbreak which brought the British horseracing industry to a standstill• Mass redundancies – advised an international engineering business during a mass redundancy programme which had political connotations• Bribery – advised a technology company which admitted a breach of The Bribery Act 2010 and reached a civil (financial) settlement with Scotland’s prosecution authorities• Air fatalities – advised an international helicopter aviation business following a fatal crash in which four people died offshoreClients include: Pinsent Masons, ABZ Developments, STATS Group, Musselburgh Racecourse.Sure PR’s understated, no-nonsense approach is a breath of fresh air in an industry where over-promising and under-delivering is not unusual. Stephen has taken the time to understand our business and the sectors in which we operate. Above all, he gets the job done.Fred Banning,Head of Corporate Communications, Pinsent Masons