Clearly define and execute customer strategy Track performance and achievement of all key sales metrics, including NSR, volume, gross margin, share, visual presence, customer engagement and share of voice Lead the development and implementation of quarterly business reviews,category reviews, Joint Customer Business Plans (JCBPs) Negotiate and manage trading terms, develop and sell-in proposals for over and above opportunities Leverage trading terms, JCBP and promotional plans to deliver optimum businessoutcomes Lead and facilitate the planning process, promotional evaluations and customer contribution to develop promotional plans that deliver against key financial objectives Embed and leverage best in class account management tools and processes Build engagement with regional sales teams through active participation in key forums

 Develop and deliver mutually beneficial outcomes for Lion, our Customers & Consumers through Joint Customer Business Plans Gain distribution of New products  Successfully negotiate and execute Beer Rights Agreements as per targeted new and existing business Effectively execute Sales Strategies and Marketing initiatives that deliver against the business volume, distribution and activation targets Manage Trade Spend  Adhere to Journey Plan Canvassing market landscape for new business opportunities Conduct quarterly Business reviews with key customers  Conduct partnership health checks with customers on a regular basis to ensure key needs are being met & customer engagement levels are being maintained.

 Timely execution of promotional programs in line with implementation strategies to deliver against budgets Executional excellence in delivering and maintaining agreed trading terms, to service and develop customer’s needs Negotiation using ‘8 steps of the sales call’ process and ‘Persuasive Sell’ Building of journey planner and prioritize to meet call requirements and satisfy customer’s requirements Analysis of cognos reports  Merchandise in store using the QDVPPP principal Negotiation of sponsorship deals Instruction, development and management of Sales Merchandiser Canvassing market landscape for new business opportunities Ability to work independently, however enjoy being part of a successful team environment Maintaining superior effective working relationships  High ability to adapt to change and multi task to deliver on deadlines New product development in line with brand execution Adherence to procedural and statutory requirements pertaining to liquor sales Effectively planning daily and weekly activity to service customer base