I have successfully overseen marketing, sales, and business development operations, leading a team of eight sales and one marketing professional to achieve multi-million dollar growth. I have consistently built and nurtured senior and executive-level customer relationships while maintaining a best-in-class team dedicated to achieving and surpassing set goals. My keen understanding of product and service requirements has allowed me to identify potential customer opportunities and implement sales strategies and programs tailored to meet account and revenue objectives.In addition to these responsibilities, I have performed various administrative functions, including business planning, evaluation of key performance metrics, and the provision of accurate summaries and analysis of activity, results, and forecasts. This comprehensive approach to management has ensured a thorough understanding of our operations and has facilitated informed decision-making.Notable Achievements;►Modernized capabilities within the organization by transitioning from a contract manufacturer model to a direct Sales Model.►Championed 2 successful market product launches for reprocessed IVUS and Spectranetics that generated over $11 million in Sales Revenue.►Turned around culture, creating an employee-engaging and high-performing department by facilitating a formal sales training program for the sales team to improve customer service►Forged partnerships with new and existing distributors which increased company sales from $4.5 Million/38,000 units in annual distributor sales in 2018 to $17.6 Million/90,000 units currently.►Cold-called suitable OBLs, generating several leads and working closely with all distributorship partners to achieve and surpass revenue and business goals.— This generated ~$2.5 Million of new product revenue to the OBL market as well as closed the largest Dialysis practice in the United States across 50+ locations.✆; (203) 913-1023✉; raystev@gmail.com

Recruited by management, I was tasked with driving and developing a range of strategic sales development activities and creating long-term partnerships with both new and existing accounts across a 16-state region. In collaboration with internal and external sales and marketing teams, I successfully generated new leads and prospects across various call points, including vascular and general surgeons, cardiologists, and interventional radiologists.By defining and executing sales strategies and tactics, I significantly boosted sales, revenue, and client base. I actively participated in account planning and sales forecasting activities, ensuring continued growth and effective resource allocation.As a leader, I hired, supervised, and mentored sales staff, while providing technical support to two clinical specialists. By assessing sales performance and implementing targeted action plans, I drove continuous improvement programs and fostered a high-performing sales team.Notable Achievements;►Grew the territory from $0-$2.8 Million and drove a 155%-125% YoY increase in Quota sales for the region.►Recognized for excellence and inducted into the President’s Club in 2014, 2015, and 2016.►Maintained Top sales performer record in the Region and was awarded the Sales Representative of the Year in 2014, and 2015, and also Regional Sales Manager Northeast Region.►Launched Clarivein into the vein market as the first employee of a true start-up, by identifying key opinion leaders (KOLs), strategizing attendance at key meetings with a booth, conducting a 100-patient clinical study with a KOL, and hiring and managing three sales representatives to cover a large US territory.►Achieved national recognition for Clarivein as the first tumescent-less technology and facilitated the adoption of previously-used CPT codes from radiofrequency (RF) ablation.

Handpicked by the CEO due to my outstanding reputation, I was entrusted with the task of generating new business opportunities for groundbreaking medical devices designed to treat Deep Vein Thrombosis. To accomplish this, I developed effective territory sales and marketing strategies, while diligently analyzing data to identify the most efficient sales methods.By conducting thorough consumer research and evaluating sales performance based on key performance indicators (KPIs), I uncovered lucrative sales opportunities. My commitment to continuous process improvement, sales collaboration, mentoring, and coaching fostered a thriving environment for success. I also focused on nurturing relationships with our distributor network and providing comprehensive sales training, ensuring sustained sales growth and profitability.Notable Achievements;►Aligned the organization for growth by expanding the territory beyond Southern New England and NY through partnerships with other distributors and specialists.►Fueled business development opportunities through strategic marketing efforts that produced massive results within designated territories.

►8 Direct reports including 6 Sales Representatives and 2 Clinical Specialists. ►Took over full accountability for annual forecasts and business plans developed to achieve productivity and the overall growth impact on company results. ►Demonstrated product and industry knowledge and understanding of Vinus’s unique Value Proposition in prospecting and upselling new and existing clients, providing technical advice to customers, and delivering customer presentations of available technologies. ►Achieved and exceeded YoY sales quotas by 100% as a region in 2005, likewise annual and quarterly funnel targets.