I have over 24 years of experience in digital marketing and branding, and I am passionate about driving business growth and consumer satisfaction through innovative and cutting-edge marketing strategies. As the Chief Marketing Officer at Sourcing Industry Group (SIG), the premier global sourcing association, I lead the marketing and branding efforts for the organization and its online certification program, SIG University.My core competencies include critical thinking, online marketing, video strategies, consumer experience, brand recognition, and team leadership. I leverage these skills and credentials to create and execute effective marketing campaigns, increase enrollment and retention rates, and enhance the value proposition of SIG and SIG University. I also enjoy building high-performing and inclusive teams, fostering collaboration, and mentoring individuals to reach their full potential. My mission is to advance the sourcing, procurement, outsourcing, shared services, and risk professions through thought leadership, training, and networking opportunities.