Videology provided the enterprise software solution (SaaS) for the convergence of television and digital video. The technology and services helped advertisers and media companies, plan, execute, and measure campaigns across television and digital media, through the use of data and proprietary allocation theory technology. Videology provided clients, both buyers and sellers, with insights as to how best to achieve their advertising or revenue goals, with maximum effectiveness.

TVRx, a JV between Videology and Everyday Health, provided data-enabled, linear TV & digital video solutions for pharma, health, and wellness marketers. ~Created product suite, data architecture, business processes, and go-to-market strategy ~Managed P&L, operations, and sales across venture partners

McKinsey & Company is a global management consulting firm, working with clients to shape winning strategies, mobilize for change, build capabilities, and drive successful execution.

RTI is a strategic consulting practice for media companies.Clients:Top-3 Broadcast/Cable/Digital Media Owner~Developed a customer segmentation and opportunity analysis across entire ad supported portfolio, creating the full-year Ad Sales go-to-market strategy~Created broadcast TV upfront models and sales strategy. Resulting revenue and pricing growth exceeded the company’s LRP goals, and the competitive set's performance.~Designed an inventory yield optimization & forecasting system. Organic revenue growth of +10% for national and local business unitsMajor League Baseball franchiseCreated strategy to leverage current Sales & Marketing capabilities to serve professional sports franchises outside of home market. Efforts yielded two new franchise relationships within six months.My Weather Concierge®My Weather Concierge mobile app provides users with handcrafted weather forecasts. Led product strategy; developed business model; created functionality requirements and UE; managed launch on Google Play and iTunes. Achieved profitability within 18 months of launch

Brightline creates, delivers and measures dynamic ads across the entire Advanced-TV landscape.~New business development: landed a Top-5 U.S. marketer, 2.5x the agency’s largest client to date

~Created and executed national GTM strategy for MTV/MTV2/mtvU/MTV.com~Led Sales Managers and Account Managers to over-deliver annual revenue targets ~Developed new internal processes and metrics to drive operational excellence and profitability across BUs

~Created sales strategy that launched Spike into the #2 market position; over-delivered annual revenue targets~Designed and implemented a category-oriented sales structure to compliment the traditional transactional structure, (first ever within Viacom)

GameSpy was the global leader in Massive Multi-Player Online Gaming; a precursor to Xbox Live~Drove sales strategy and led multi-office sales teams; met or exceeded budget every quarter.

Sales for Daytime & Kids properties; consistently exceeded budget.

Designed marketing strategy and campaigns for network properties, including the launch of the College Football Bowl Championship Series (BCS).

Led marketing team for Esquire; designed, coded and launched Hearst’s first website

Media Planning for Mercedes-Benz, Air Canada & Tiffany

Media Planning for GSK, Canon, Hostess Brands, and Mars Inc.