- Led cross-functional data, UX, engineering and quality assurance teams in identifying, executing and delivering a subscription feature suite including warp, background removal on android, create sticker, convert-to-layer delivering heavy impact to our subscription attach and churn rates.- Created and led strategic roadmapping with executive leadership and cross-functional product teams identify key problem areas for onboarding members.- Spearheaded cross-functional efforts to identify our onboarding cohort and to create a more streamlined entry point into the Design Space Platform to decrease friction through the release of support features like the universal help tab, in-platform tooltips and mobile friendly content feeds delivering impact to our onboarder engagement metrics.

Delivering subscription features to Design Space. Impacting subscription attachments rate, retention and churn rates and driving value to Cricut’s members and ARR.

- Defining product vision, strategy and roadmap for Cricut Joy mobile platforms and spearheading software product release cycles- Directing market based learning opportunities to glean real insight into our user experience

- Directed software development and growth of the Design Space for iOS and Android applications- Spearheaded mobile innovation and new market development for the Cricut Joy application in congruence with the Cricut Joy product ecosystem- Roadmapped and drove subscription and product based educational initiatives on our mobile platforms to increase our subscription attach rates- Refined and managed company wide software release approval and development cycles into more agile frameworks.- Launched Design Space for Desktop application to market and oversaw it's full integration and adoption by our user base over the course of 6 months.

- Managed expectations from shareholders and investors and successfully negotiated and executed goals within deadlines for product development and marketing that resulted in a complete product and marketing infrastructure overhaul over the course of 6 months to move the company from project rescue to viable product deployment.- Optimized the full stack development team's efforts and environment as product owner in the creation of Musician's Toolkit consumer music learning platform from market research and design prototyping to agile development and deployment on through to market introduction over the course of 3 months. - Piloted a customer segment pivot into the educational technology sector for public and private schools and directed the on-boarding of our first 150 early adopters, the creation a build-measure-learn feedback loop, and user story/product backlog development to create Musician’s Toolkit Edu, a propriety music educator facing software in 6 months.- Shaped an integrated product marketing infrastructure and primary go-to-market strategy for consumer facing and educational facing verticals including segmentation, targeting and persona development; primary inbound and outbound strategies; creative content development, content marketing strategy, social strategy, and strategic partnership initiation; and 4 major integrated online and broadcast media campaign launches.- Spearheaded strategic partnership and event-based marketing strategy with Loveloud festival and Seek Adventure App featuring Imagine Dragons, Neon Trees, and Kruwella, resulting in co-branded summer music festival in Provo, UT with a sold-out attendance of over 18,500 people and a digital reach of over 10M+ including a 650+ user-base conversion from the festival spend as a part of the initial go-to-market strategy of the consumer-facing product.

- Transformed and executed company branding, social media and web presence as well as internet and direct marketing strategies.- Designed and revitalized all internal company and event based marketing materials .- Developed online marketing strategy including inbound and outbound marketing, social media marketing and web-based SEO/SEM and the recruitment of strategic sponsorships for major company events.- Managed backend and front end development and maintenance of all online assets including company website and commerce engines.- Pioneered a proprietary program of subliminal brand insertion into music performances at large scale collegiate and commercial music festivals and convinced major brands such as Active, Jarritos, Jersey Mikes, Chauvet and Gadgik to direct festival advertising spend into our program.

- Created strategic relationships with Major Record Labels and Regional Production Companies. - Developed brand and core company materials including pitch decks, prototypes, wireframes - Developed company financial model, primary and core platform features - Unsuccessfully managed on-boarding of seed round investors including company pitches, investor meetings and upkeep of investor relations - Managed beta development and web based platform design through to concierge deployment - On-boarded executive management team and organized corporate entity with State of Utah

- Developed infographics and investment decks for groups primary companies and created weekly strategic summaries and progress reports- Managed strategic relationships, daily work tasks and developed musical and artistic talent for in house personnel- Assisted in securing funding and strategic partnerships and executed all tasks given by the President- Developed and maintained all online assets including company website and all social media assets.- Developed high level concepts and detailed business models and strategies for the groups primary companies.

- Developed all graphics, overviews and content flow for consulting reports- Managed all reporting and consulting that pertained to audio, neuro-marketing and cognitive processes including writing of appendixes and final section of consulting reports.Summary:Acuit Consuting was the brain child of Internet Entrepreneurs and Cognition Enthusiasts Daniel Corsaro, Nathan Lomeli and Stephen Henderson. We were a consulting firm that focused in dissecting baseline behavioral motivations and rewards behind products and brands and reshaping businesses to make their products, services and brands more inline with technology trends of the day and baseline evolutionary cognitive reward systems in mass audiences in order to give them the best probability of success in new markets.

- United a community of artists to perform weekly and organized all technical support for intimate acoustic concerts presentations. - Directed all technical and creative operations of the red couch project including audio and video production and recruitment and curation of performers- Optimized the production and publishing of HD original music video content to promote independent Stanford artists on social platforms.- Planned and executed effective social media campaigns across multiple platforms resulting in thousands of dedicated subscribers locally and internationally over a short 2-season span.- Co-developed successful IndieGogo campaign for funding and expansion.- Negotiated the funding and later absorption of the red couch project into Stanford Arts.

- Designed and taught custom 2 week curriculum for students in the Institute of Hawaiian Music on the subject of Digital Music History, Branding, Music Entrepreneurship, Music Business and Online Music Technology including social media and web-based music revenue sources

- Developed social media marketing strategies for multiple individuals and companies in the state of Hawaii- Created marketing content and executed creative release strategies with state-wide client base - Developed and managed online and social media assets for client base-­ Designed and developed full scale websites for product and service based clients complete with SEO, online advertising and branding strategy implementation.

- Managed SOCA Music Team and delegating tasks- Recruited members for the Soundtrack Selection committee- Publicized Soundtrack and soliciting submissions- Acted as primarily liaison with all on campus artists and artist groups- Arranged for mastering and production of Soundtrack- Worked closely with Advertising Director on design for Soundtrack and promotional materials- Planning and managing Soundtrack Release Party at An Art Affair in Spring Quarter- Oversaw planning of all performances at An Art Affair- Recruited stage managers and sound-techs for An Art Affair- Oversaw day-of Art Affair performances- Managed distribution of Stanford Soundtrack CD- Worked with Director of SOCA and SCN to coordinate Soundtrack budget and production- Coordinated the MoonTunes (or other) concert series

- Curated of Opening Acts for headline shows for Stanford Lively Arts now Stanford Live.- Recruited artists and commissioned pieces and worked in a selection committee for opening act performances for large scale, high profile concerts and including organization of all logistics i.e. compensation, travel, aesthetic development and performance.- Commissioned and Co-Produced opening act for Grammy Award winning Angelique Kidjo

- Provided technical assistance and advising in recording studios as well as concerts with Sasha Leitman- Contributed a working knowledge and experience with design and production of audio hardware and software- Lead planning, coordinating, managing and approving all events and concerts on the Center for Computer Research in Music and Acoustics stage, as well as resolving scheduling conflicts and working with the department of music and the CCRMA planning committee in creating quarterly agendas and schedules, assigning technical assistance and web updates

- Assisted Kenneth Smith and Center for Longevity Staff in planning and organizing research conferences on music, memory and aging, including organizing facilities and technical assistance, audio recording and transcriptions of sessions, literature search and discussion of prompt guideline development- Summarized and organized conference notes and ultimately created tangible research agendas

- Provided arts education and programming for over 200 residents in Kimball Hall including planning, implementing and evaluation of systematic installment of the arts theme, communication with high level professionals and organizations, planning and teaching music composition and writing classes- Worked with Jonathan Berger and the Stanford Institute for Creativity and the Arts as well as Residential Education staff to provide safe, healthy and positive residential experience for Kimball Hall Residents for the 2010-2011 academic school year- Organized residential events, managing and maintaining residential audio/video studio, planning and teaching arts curriculum to 100-200 residents.

- Assisted Sasha Leitman and Jay Kadis in the development of curriculum and aided in teaching course material for 'SoundArt', the digital-art music course in the Summer Arts intensive program, which included planning field trips, organizing logistics of the course and assisting students with questions about course work and material- Performed financial record keeping for the course, including accounting and reporting

- Counseled and mentored under-privileged high school students over the course of a 6 week intensive summer science and medical education program.- Responsible for kitchen management, programming and curriculum development in health disparities, teaching, tutoring, mentoring, organizing community service, reflection and journaling, financial literacy and presentations on public health.

- Organized, scheduled and conducted interviews with Hana residents for research and data collection purposes- Conducted statistical Data Evaluation and Analysis for publication Cost benefit considerations preventing elderly falls through environmental modification to homes in Hana Maui (see publications)- Presented research and findings at Maui Community College in 2006