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A seasoned executive and proven team leader who is strategic, collaborative, and results-driven. Able to articulate a vision and to develop brand marketing and corporate storytelling strategy to support. Strong analytical, planning, and forecasting skills.Marketing:Experienced in executing omni-channel marketing strategies around digital and social media marketing campaigns, SEM, SEO/ASO and PPC. Branding, corporate storytelling strategy, and PR. Revenue growth strategy and optimization. And, developing partnerships and sponsorships through business development. Specialties: • growth strategy• omni-channel management - content marketing, email marketing, SEM, PPC, SEO, affiliate networks • PR and Brand strategy and management• social web, mobile and social media marketing• agile product development and team management• virality testing optimization and conversion optimization principles• building, managing and mentoring teams• analytical thought leadership, specializing in go-to-market strategyProduct and Customer Development:Extensive experience in agile product development, building consumer facing, social media and affiliate marketing websites. Able to transform consumer insights into actionable/measurable strategies and owning customer experience online to offline.
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MarketingRidepanda Aug 2023 - PresentSan Francisco, California, Us -
Interim Ceo - Portis By ShapeshiftShapeshift Jul 2021 - Feb 2023London, United Kingdom, GbPortis by ShapeShift is the world's finest web3 wallet and developer SDK. -
Chief Marketing And Growth OfficerShapeshift Jun 2020 - Dec 2021London, United Kingdom, GbMember of the Exec team charged with restoring the company to growth, culminating in a first of its kind decentralization of a private company and the creation of decentralized autonomous organization (DAO). Run through governance by the community of FOX token holders, the ShapeShift DAO is now operates all aspects of the ShapeShift web and mobile products, and is one of the world's finest examples of one of decentralization and community governance.
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Vp Of MarketingWonderschool Aug 2019 - Apr 2020San Francisco, Ca, UsMember of the executive team leading the company's growth marketing efforts as a two-sided marketplace. • Developed the growth strategy and the team that led to 3X growth in six months• Led the team in charge of acquisition, activation and retention for a two-sided marketplace resulting in 10X growth in acquisition of leads over my tenure while managing strong LTV to CAC ratios.• Crafted a corporate storytelling strategy and managed all PR efforts for the company, establishing Wonderschool as the leader in an emerging space• In charge of all brand strategy and execution that developed quality as the core principle for Wonderschool's brand -
Vp Of GrowthBird Jun 2019 - Aug 2019Los Angeles, California, UsMember of the marketing and comms leadership- Lead efforts to market to city leadership and further establish the brand as central to successful shared mobility plans for cities around the globe.- Helped to transition the Scoot brand into Bird post acquisition. -
Vp Of Growth (Acquired By Bird)Scoot Networks Feb 2017 - Jun 2019San Francisco, California, UsExec team member responsible for all aspects of marketing and growth for Scoot:- Acquisition, Activation, Retention and Revenue- Leading the company's corporate communications strategy and PR execution- Global brand strategy development - Global expansion expansion and marketing strategy - Developing the global marketing teamDeveloped a growth strategy and team that led to 3X growth in my initial four months, followed by 4X growth in 2018 and 5X growth in 2019 while reducing CAC by 50% over that same time period -
Growth AdvisorLoop Media, Inc Jul 2016 - May 2019Burbank, California, UsLoop Media, Inc. is a mediatech company rapidly becoming one world’s largest supplier of premium short-form content (5 minutes or less) by utilizing online and offline distribution both in and out-of-home. Loop has acquired one of the world's largest collections of music videos, movie trailers and video game trailers licensed from over 1800 content companies serving thousands of locations, websites and accounting for over 400 million views per month -
Vice President Of Growth MarketingMightybell Aug 2015 - May 2016Palo Alto, California, UsIn charge of all aspects of growth Marketing for the Mightybell platform and its enterprise partners. Focused on adoption, improvements to engagement and retention, and revenue growth through product changes and effective channel optimization. Providing thought leadership as a member of the exec team.Responsibilities• content publishing strategy and development• SEO and ASO strategy• SEM and paid channel marketing efforts• market making and brand awareness• marketing analytics and funnel optimization• manage budgets and performance• team management and hiring -
Chief Marketing OfficerLearnist Oct 2014 - May 2015San Francisco, California, UsMember of the executive team responsible for all aspects of marketing and product growth• worked as part of the executive team and with the board of directors on key strategies and goals• developed business models and forecasts for all aspects of the business, including growth and revenue goals• defined the marketing strategy, managed budgets, developed and mentored team members• architected the product and marketing strategy for Learnist's “Learning Marketplace” utilizing web and mobile in-app purchase capabilities -
Vp Of Product And Customer DevelopmentLearnist Jan 2013 - Sep 2014San Francisco, California, UsCross-functional team leader in charge of the product development, as well as product growth and marketing efforts• created an environment that fostered agile product development, a high level of collaboration, and top level productivity• developed a growth strategy from product inception that resulted in 40M users, 3.5M MAU by the end of 2014• optimized campaigns across paid search, content marketing, and partner marketing channels and implemented a long-tail SEO framework• managed and mentored product team and marketing team members• built an amazing product
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Head Of Customer AcquisitionGrockit (Acquired By Kaplan) Jul 2011 - Jan 2013In charge of all aspects of acquisition and growth marketing• Managed budgets and worked with the executive team to establish revenue forecasts• Managed a team focused on optimizing acquisition funnels across multiple paid acquisition channels and affiliate publishers resulting in 4X YOY growth• Managed global agencies responsible for SEO and SEM channel marketing• Integrated across product and engineering teams to develop acquisition focused product features
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Co-Founder And PresidentSummonsu.Com Sep 2009 - Aug 2011Co-founder of one of the first location-based mobile social networking apps. Responsible for leadership on all aspects of an early stage startup.• Product vision and growth strategy• Developed and led investor presentations• Developed key revenue partnership with Anheuser-Busch/InBev
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Senior Director Of Product DevelopmentMevio.Com Feb 2006 - Jul 2011San Francisco, Ca, Us -
Senior Web ProducerTagged.Com Jan 2005 - Jan 2006San Francisco, Ca, UsWebsite product feature and UI development, biz dev, project management across teams for Tagged.com, a leading social network focused on teens. -
Web ProducerWalt Disney Interactive Group -- Go.Com Jan 2002 - Sep 2004Developed the web radio product SoundBooth.com for Go.com/Walt Disney Interactive Group in conjunction with a development team at Walt Disney Imagineering.
Stephen Rodriguez Skills
Stephen Rodriguez Education Details
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Uc Santa BarbaraCommunications Studies -
Lowell High School
Frequently Asked Questions about Stephen Rodriguez
What company does Stephen Rodriguez work for?
Stephen Rodriguez works for Ridepanda
What is Stephen Rodriguez's role at the current company?
Stephen Rodriguez's current role is Marketing and Growth Executive.
What is Stephen Rodriguez's email address?
Stephen Rodriguez's email address is lo****@****ail.com
What is Stephen Rodriguez's direct phone number?
Stephen Rodriguez's direct phone number is +141541*****
What schools did Stephen Rodriguez attend?
Stephen Rodriguez attended Uc Santa Barbara, Lowell High School.
What are some of Stephen Rodriguez's interests?
Stephen Rodriguez has interest in Expert In French Antiques, Just A Little, Snowboarder, Expert Sleeper, I Might Play A Little Guitar, Disaster And Humanitarian Relief, Mountain Biker, Decorative Arts.
What skills is Stephen Rodriguez known for?
Stephen Rodriguez has skills like Email Marketing, Start Ups, Social Media, Social Media Marketing, Online Advertising, Social Networking, Digital Media, User Experience, User Interface Design, Seo, Business Development, Affiliate Marketing.
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