Stephen Roginson Email & Phone Number

Corktown, Detroit Mi

Winner of 2013 Hatch Detroit business incubator contestWinner of 2017 Motor City Match business grantVoted Best Microbrewery - Brewpub by Metro Times and Voted Best Local Beer - Hour Detroit, Best Brewery in Michigan according to Yelp - Thrillist #3 Best New Brewery in Michigan by MLive Bronze Medal, Great American Beer FestivalSIlver Medal, Best of Craft Beer Awards

Greater Detroit Area

The Feelgood Tap creates change one glass at a time. Participating bars, breweries, and restaurants direct a portion of sales from a specific drink per month to The Feelgood Tap. The Feelgood Tap deploys these funds, giving scale to individual $1 contributions. In 2015, The Feelgood Tap raised over $27,000 at Batch Brewing Company alone. In 2016, we raised over $60,000, and are on target to raise over $120,000 in 2017. If you own an establishment in Michigan and would like to participate, don't hesitate to reach out.

Detroit, Mi

Grey Label Group provides innovative and impacting branding and strategic services for emerging businesses. Based on a virtual agency model, Grey Label Group is a full service shop that creates bespoke teams of freelance professionals to individually address a wide variety of creative needs.Brand Strategy + Positioning- Brand architecture- Brand positioning- Innovation & new concept development- Strategic partnerships & joint ventures- New market strategyResearch + Insights- Brand DNA test- Consumer insights- Customer segmentation- Brand valuationNaming + Verbal Branding- Brand dictionary- Brand voice & messaging- Tagline & boilerplate developmentBrand Identity + Design- Logo development- Packaging design- Branded environmentDigital + Social Media- Website development- User experience- Social media strategy- Digital branding & marketing

Integrated Marketing team member, focused on social media.Social Media lead for entire field marketing organization, liaison to brand teams.Commercialization Leadership team member, charged with leveraging field marketing assets within Coca-Cola system.Developed and implemented connectivity routines for field marketing leadership nationally.Lead task forces for Social Media and Recycling as part of 2012 Integrated Marketing Process.Created concept around Stur-D sku packaging as a part of 2011 Integrated Marketing Process.Managed five direct reports, responsible for staff of 30+.Developed talent pipeline to tackle stretch assignments and explore new career opportunities

Great Lakes

Managed total annual budget of 3mm+ for activity in Detroit, Cleveland, Cincinnati, Pittsburgh and Indianapolis.Directed all field execution around 2009, 2010 NCAA Men’s Final Four in Detroit and Indianapolis, including radio and ooh buys, events and sampling. Managed staff of 25 brand ambassadors. Point of contact on the ground for CCNA, NCAA, and Glaceau corporate.Led coordination of two market blitzes which integrated media buys, field sampling teams, events, and unique programming to support launch of new product lines and market development.Sponsored and activated Movement: Detroit’s Electronic Music Festival. Recognized within company as most noteworthy execution connected with the launch of ‘SYNC’ – newest base brand vitaminwater sku.Developed and presented 360° marketing programs for regional chain partners.Responsible for presenting new product launches and relevant programming to CCE bottler partners.Implemented use of social media tools such as twitter and facebook.Recruited and hired multiple direct reports.

Maximized market exposure with annual budget of $275,000 and $150,000 for Michigan and Cleveland respectively.Successfully managed relationships with six distributors in MI and OH, including regular presentations of marketing strategy and programs.Developed, implemented, and communicated marketing initiatives and regional activation of athletic and entertainment properties such as: Kelly Clarkson, 50 cent, Kasey Kahne, Chauncey Billups, Nicklas Lidstrom, Kirk Herbstreit and others. Developed new distribution channel and strategic partnership with Auto Value around NASCAR (Evernham Racing sponsor). Led to eight market media campaign – radio / billboard. Media value - $250K. Cost to Glaceau - $0. Generated $30,000 in incremental sales before Coca-Cola acquisition. Created and coordinated Glaceau’s statewide media buy in Michigan – first statewide annual media purchase in Glaceau history. Negotiated $70,000 media purchase with Citadel Radio - coverage in 12 markets in Michigan. Generated nationally relevant opportunities for other regions, such as: Fillmore Auditorium – San Francisco, CA; South by Southwest – Austin, TX; 10 Agency – New York, NY.

Bachelor Of Science (B.S.), Communication And Media Studies

Bs, Communication