Leads content strategy and development for purpose-driven, SEO-informed integrated marketing and public relations firm.o Works with clients to clarify, ideate, develop and implement content themes in construction, engineering, finance, healthcare, manufacturing, real estate, technology and transportation. Areas of concentration include artificial intelligence, community engagement, DE&I, ESG and lead generation.o Recruits, assigns and manages an adroit team of writers and editors.o Writes, edits, fact-checks and optimizes articles, blogs, fact sheets, newsletters, press releases, speeches, video scripts, websites and white papers.o Collaborates with media relations team to define audiences and refine storytelling.o Advocates for generative AI (whitepaper author), marketing automation and project management solutions.o Manages web systems for clients in Constant Contact, Eventbrite, Hubspot, Webflow and Wordpress. Prioritizes product backlog and reviews web analytics for purposebrand.com.

Inventive B2B/B2C content strategist, writer and editor.o Experienced in content strategy to reach diverse, under-resourced populations, decision-makers, investors and community stakeholders.o Led website redesign and ebook publication in agency's 2020 rebranding.Clients: Ace Hardware, Adtalem Global Education, AEC Unites, AFL-CIO Housing Investment Trust, AGB Investigative Services, American Cancer Society, Bija Bennett, Dr. Jay Bhatt, Black Directors Health Equity Agenda, Bonfire Women, CallOne, Center for Bettter Aging, Chicago Community Trust, Chicago United, The Chicago Network, City of Chicago, ComEd, Complete Care Medical Partners, Connect Chicago Alliance, Mary Cook Associates, CPASS Foundation, Crain Communications, Cresset Wealth Advisors, Easterseals, Howard Ecker & Co., Farpoint Development / Bronzeville Lakefront, Ferrara, First Ascent, HMMH, Illinois Medical District, Junior Achievementt USA, Koo Architecture, Kaleidoscope Health Ventures / Chicago ARC Innovation Center, Jessica Lagrange Interiors, Landmarks Illinois, Landon Farag, Mattaliano, McKissack & McKissack, Medical Home Network, Medvec & Associates, Millennium Bank, Mortenson Construction-Power Construction, NABA / National Association of Black Accountants, National Public Housing Museum, Network of Executive Women, New Jersey Communitty Caalital, NRT Coldwell Banker ON Collaborative, O'Hare 21 Connect Chicago Alliance, Origin Investments, Packed with Purpose, Power Wellness, Prime-Capri Interests, Quantum Corridor, Riley Safer Holmes & Cancila, Sootchy, St. Bernard Hospital, Sterling Bay Life Sciences, Woodlawn Central, Zing Health.

Responsible for all technical and design aspects of ABAJournal.com, named a top-10 B2B website by ASBPE in 2019, with roles as UX designer, full-stack developer, project manager, writer and editor.o Launched responsive website on time and on budget, enticing new users with a customer-focused experience built for visual appeal, speed and stability.o Doubled email open rate through strategic use of marketing automation, A/B testing and list management (SalesForce Marketing Cloud, Personify, LSoft).o Streamlined print-to-web publishing workflow for fast turnaround (ExpressionEngine, Adobe Experience Manager / Creative Suite); implemented automation processes.o Configured and evaluated web analytics and taxonomies (Google Analytics, Adobe Omniture); presented reports to high-level stakeholders (Carto, Tableau).o Reported for ABA Journal magazine on legal technology and innovation.o Created editorial calendars, infographics and advertising products.o Conducted SEO reviews and audience surveys (Qualtrics, Google Forms); revised content taxonomy and metadata to improve search relevance.o Drafted RFPs and conducted bid review for system migrations and product enhancements; supervised vendors and led product QA.

Digital content marketing consultant to agencies and nonprofits, raising web and social media engagement for communications and healthcare clients. o Competitive content analysis and editorial copywriting (Sigma Delta Chi award, Peter Lisagor award).o Search-optimized editing to Associated Press, Chicago Manual of Style requirements. o Responsive web templates and information architecture for WordPress, Drupal and Higher Logic websites. o Social media and newsletter production in ConstantContact, HubSpot, MailChimp and SalesForce.o Training and operational process documentation. Clients: Ed Avis Associates (Harrison College, Healthcare Financial Management Association, SpaceMed), Career Transitions Center of Chicago, Girl Scouts of San Jacinto, IntraLink Global (CallOne, Cresset Wealth Advisors, Mortenson Construction-Power Construction, NRT ON Collaborative-Coldwell Banker, Origin Investments), Maiden Name Press (El Restaurante, Ristorante), Media Salad (Rowman & Littlefield), Medill Northwestern (Ethics AdviceLine), One Technologies (National Credit Report), Our Urban Times, PMI Chicagoland, PwC (AML, Entertainment, Media & Communications, Thought Leadership Institute), RDI/A Digital (Columbus Dispatch), Tribune Publishing (Chicago Tribune, Tribune Content Agency).

Thought leadership, medical data visualization and usability research for joint venture of Chicago Community Trust, City of Chicago and MacArthur Foundation.o Wrote Smart Chicago Collaborative blogs on education, healthcare and technology with high reader response.o Identified Chicago Health Atlas data sets and created explanatory content.o Produced Chicago School of Data event audio, photography and social media.o Conducted CUTgroup user testing of nonprofit web apps.o Prepared Chicago Documentors reports on Chicago Police Accountability Task Force hearings.

Crafted content strategy to grow podcast app from launch to sustainable operation with 150,000 users.o Developed format for personalized business news coverage.o Wrote, produced and anchored audio reports.o Coached staff on story selection, accuracy, style and delivery.o Analyzed audience engagement metrics to identify development priorities.

Doubled regional e-commerce audience with search-optimized, responsive websites. o Produced articles, slideshows, video, directories to grow key content verticals.o Aligned operational priorities across departments; hired contractors on tight timeline.o Specified development requirements, created e-commerce prototypes.

Advised internal clients on service design and integrated marketing solutions. Led task force to develop award-winning vertical market apps.o Set measurable development goals, conducted competitive content analysis, analyzed sales data (Business Objects, DoubleClick DFP). o Negotiated contracts and wrote functional requirements for software.o Reorganized site based on inventory, revenue and audience performance.

Scaled websites for 24-hour operation by automating workflow, writing SQL rules and migrating content management system. Raised search engine visibility. Reviewed contracts, managed vendor relationships, cleared product backlog.

Launched online business site that overtook B2B competition and real estate e-commerce vertical with enduring product model. Produced data presentations on census, crime and schools. Edited front page, wrote breaking news. Managed staff and freelancers. Presented live video business reports.

Introduced digital media into adjunct teaching curriculum.

Managed budget, staff of 6 for financial features sections. Attracted lucrative audience in award-winning rebrand. Columnist on development issues.