Head Of Content
CurrentLeads content strategy and development for purpose-driven, SEO-informed integrated marketing and public relations firm.o Works with clients to clarify, ideate, develop and implement content themes in construction, engineering, finance, healthcare, manufacturing, real estate, technology and transportation. Areas of concentration include artificial intelligence, community engagement, DE&I, ESG and lead generation.o Recruits, assigns and manages an adroit team of writers and editors.o Writes, edits, fact-checks and optimizes articles, blogs, fact sheets, newsletters, press releases, speeches, video scripts, websites and white papers.o Collaborates with media relations team to define audiences and refine storytelling.o Advocates for generative AI (whitepaper author), marketing automation and project management solutions.o Manages web systems for clients in Constant Contact, Eventbrite, Hubspot, Webflow and Wordpress. Prioritizes product backlog and reviews web analytics for purposebrand.com.