Award-winning team leader with over 15 years of dynamic leadership in media and marketing, I specialise in propelling growth and engagement through innovative strategies. Was in the senior leadership team of a £3B unicorn EV OEM and now spearhead the innovation of cutting-edge media and marketing initiatives for human electric (EV) flying car racing. My expertise lies in driving brand awareness, revenue, and ROI through data-driven campaigns across B2B and B2C projects within AI and EV automotive, advanced air mobility and aviation, analytical/data SaaS, and sports technology verticals. Commercially savvy professional with a proven track record in driving EBITA growth through strategic revenue generation and cost optimisation within media. Skilled at enhancing profitability.In my role, I lead a diverse array of functions including media technology, media rights sales, business growth, media production, athlete management and brand awareness. Managing an award-winning team from London, I ensure the delivery of high-impact results.- Marketing Team of the Year - Global eVTOL Insights Award 2024- Breakthrough Tech of the Year Nomination - Leaders in Sport 2024- Broadcast Sport's Award Judge - 2022, 2023, 2024- Exec Produced & Sold two original TV series on DAZN and Fox Sports Australia for Airspeeder 2023- Exec Produced World's First Three Flying Car Race with Airspeeder 2022- Nominated Sports Partnership of the Year Airspeeder/Telstra - Sports Technology Awards 2022- Executive Produced World's First Flying Car Race with Airspeeder 2021- Secured $167M* in Ad Value, 994M Secondary Reach for Airspeeder 2022- Executive Produced Guinness World Record Fastest Autonomous Car 2020- Added over £300K worth of media value for content partners at Roborace 2020- Executive Produced World's First Three Car Autonomous Car Race 2020- Racecourse Media Awards: Best in Social Class for Qatar Goodwood Festival 2017- Nominated for Festival of Media Global Award for Mastercard Live Streaming of Goodwood Festival of Speed- Nominated for The Drum Sports Social Media Strategy 2018With a proven track record of maximizing media value for prestigious properties such as Formula E, Goodwood, Gran Turismo, and World Rugby, I remain dedicated to embracing new technologies to stay at the forefront of the industry.
Listed skills include Journalism, Editorial, Multimedia, Social Media, and 23 others.