Stephen Sidlo

Stephen Sidlo Email and Phone Number

CMO / CIO, Advisor | Digital Technology Leader in Sports & New Mobility @ Airspeeder
Stephen Sidlo's Location
Godalming, England, United Kingdom, United Kingdom
Stephen Sidlo's Contact Details
About Stephen Sidlo

Award-winning team leader with over 15 years of dynamic leadership in media and marketing, I specialise in propelling growth and engagement through innovative strategies. Was in the senior leadership team of a £3B unicorn EV OEM and now spearhead the innovation of cutting-edge media and marketing initiatives for human electric (EV) flying car racing. My expertise lies in driving brand awareness, revenue, and ROI through data-driven campaigns across B2B and B2C projects within AI and EV automotive, advanced air mobility and aviation, analytical/data SaaS, and sports technology verticals. Commercially savvy professional with a proven track record in driving EBITA growth through strategic revenue generation and cost optimisation within media. Skilled at enhancing profitability.In my role, I lead a diverse array of functions including media technology, media rights sales, business growth, media production, athlete management and brand awareness. Managing an award-winning team from London, I ensure the delivery of high-impact results.- Marketing Team of the Year - Global eVTOL Insights Award 2024- Breakthrough Tech of the Year Nomination - Leaders in Sport 2024- Broadcast Sport's Award Judge - 2022, 2023, 2024- Exec Produced & Sold two original TV series on DAZN and Fox Sports Australia for Airspeeder 2023- Exec Produced World's First Three Flying Car Race with Airspeeder 2022- Nominated Sports Partnership of the Year Airspeeder/Telstra - Sports Technology Awards 2022- Executive Produced World's First Flying Car Race with Airspeeder 2021- Secured $167M* in Ad Value, 994M Secondary Reach for Airspeeder 2022- Executive Produced Guinness World Record Fastest Autonomous Car 2020- Added over £300K worth of media value for content partners at Roborace 2020- Executive Produced World's First Three Car Autonomous Car Race 2020- Racecourse Media Awards: Best in Social Class for Qatar Goodwood Festival 2017- Nominated for Festival of Media Global Award for Mastercard Live Streaming of Goodwood Festival of Speed- Nominated for The Drum Sports Social Media Strategy 2018With a proven track record of maximizing media value for prestigious properties such as Formula E, Goodwood, Gran Turismo, and World Rugby, I remain dedicated to embracing new technologies to stay at the forefront of the industry.

Stephen Sidlo's Current Company Details
Airspeeder

Airspeeder

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CMO / CIO, Advisor | Digital Technology Leader in Sports & New Mobility
Stephen Sidlo Work Experience Details
  • Airspeeder
    Global Media & Marketing Director
    Airspeeder Jun 2020 - Present
    London, England, Gb
    Bringing over 15 years of dynamic leadership in media and marketing, I specialize in propelling growth and engagement through innovative strategies. As the Global Media and Marketing Director at Airspeeder, I lead the charge in developing media and marketing initiatives for human flying car racing. Leveraging my expertise, I drive brand awareness, revenue, and ROI through creative and data-driven campaigns.In my role, I oversee diverse areas including media technology, sports media rights, AR/VR, media production, and audience analytics. Leading a talented team in Australia from London, I ensure consistent delivery of impactful results. Noteworthy projects include managing all media technology implementations and sports media rights sales, pioneering groundbreaking endeavors such as 5G interconnected aviation filming and live AR graphics for air racing. My primary passion lies in revitalizing and modernizing sports and technology businesses through innovative media approaches. I've also helped sports/ents/tech companies navigate from Seed to Series B.My career boasts significant achievements and roles, including:- Marketing Team of the Year - Global eVTOL Insights Award 2024- Broadcast Sport's Award Judge - 2022 & 2023- Executive Produced & Sold two original TV series on DAZN and Fox Sports Australia for Airspeeder 2023
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  • Alauda Aeronautics
    Global Media & Marketing Director
    Alauda Aeronautics Jun 2020 - Present
    Adelaide, South Australia, Au
    In my joint role, I lead a diverse array of functions including media technology, media rights sales, business growth, media production, and brand awareness. Managing an award-winning team from London, I ensure the delivery of high-impact results. Alauda Research & Development Labs:Created and launched white label R&D labs for Alauda Aeronautics, offering a test bed for private and defence companies to test aviation technology. Full In-House Rebrand:Led a comprehensive rebrand of Alauda Aeronautics, including website redesign, content creation, tone development, and distribution strategies.Built a compelling portfolio that secured $3 million in investment, significantly enhancing the company's market presence and financial stability.Media Technology and Content Development:Similar to Airspeeder, implemented advanced media technologies and strategies to enhance b2b quality and audience engagement. These efforts resulted in significant increases in media value and audience reach, reinforcing Alauda Aeronautics' position as a leader in the eVTOL industry.
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  • Stephen Sidlo Consultancy
    Innovation Consultant
    Stephen Sidlo Consultancy Sep 2018 - Present
    I’m an independent digital strategist, brand manager and communities builder. For over a decade, I have been designing and building innovative audience strategies for companies, rights holders and brands within the news, health and sports sectors. If you’d like to work together and bring your business to the next level, drop me a line.
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  • Arrival
    Vp Of Marketing
    Arrival Dec 2019 - Jun 2020
    London, Gb
    For Arrival, I led the social and production department with particular emphasis on video content strategy, branded campaigns and platform partnerships.
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  • Roborace
    Chief Marketing Officer
    Roborace Aug 2019 - Mar 2020
    London, London, Gb
    For Roborace, I lead all digital and production for Roborace with particular emphasis on content and platform partnerships. • Manage and support a team of 8 people working in production, social and marketing. This includes creative support on an event, executive producer role with content and target setting.• Within 8 months, Roborace increased views, subscribers and engagements on Roborace social content by 40x that of 2018. • Build and manage relationships with all major social platforms as well as key publications and publishers in the field of technology, motorsport and entertainment.• Budget management and ROI evaluation of each project.• Lead the digital activation of Roborace. In 2019, the positive sentiment in social towards the brand grew from 0.2 to 1.5 within 6 months. • Embedded in and lead a team of external producers, motion graphics designers and editors to enable an ‘Always-On’ multiplatform strategy of content throughout the year, culminating in over 3000 pieces of original content uploaded.
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  • Engage Digital Partners
    Audience Development Lead
    Engage Digital Partners Aug 2015 - Jan 2019
    London, England, Gb
    Responsible for the growth and development of audiences for Engage partners.Team won Racecourse Media Awards for Best in Social class for Qatar Goodwood Festival 2017.Nominated for Festival of Media Global Awards for Mastercard Live Streaming of Goodwood Festival of Speed.I'm tasked with growing digital transformations, quality engagement, subscribers and brand reach for our partners globally. My role also takes in the strategy around identifying social media trends and activating those that deem suitable for client campaigns. I speak Bots, dark social, paid media, benchmarking, insights and the management and execution of social listening tools.Recent successful initiatives include Goodwood's record-breaking Live distribution partner strategy alongside Mastercard, reaching 20M views and outperforming the Champions League in 2017, plus helping grow participation in rugby by creating World Rugby's UGC led #MyRugbyMoment strand.
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  • Glass Fox Media
    Co-Founder
    Glass Fox Media Sep 2013 - Sep 2017
    Glass Fox Media provided the small and medium sized business with a modern and personalised branding solution.The aim was to get you referrals through online branding, looking at ground-floor or bespoke website design, CMS development, search engine optimisation (SEO), community building, photography and hosting solutions to businesses. We worked with many different clients looking to boost their social and web footprint, from private psychotherapy practices to a BAFTA award winning TV production company.
  • Storyful
    News Editor
    Storyful Sep 2014 - Aug 2015
    Dublin, County Dublin, Ie
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  • Demotix-Corbis
    Senior Managing Editor
    Demotix-Corbis Mar 2012 - Feb 2014
    London, Queens Park, Gb
    As the head publisher and lead photo editor on the news desk, under both the head of sales and Vice President of News, Sports and Entertainment at Corbis Images, I worked to optimize, process and sell 60,000 citizens, and professional photojournalists content worldwide.
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Stephen Sidlo Skills

Journalism Editorial Multimedia Social Media Digital Media New Media Publishing Video News Writing Facebook Citizen Journalism Digital Marketing Brand Management Video Editing User Generated Content Videography Social Media Marketing Licensing Online Marketing Television Video Production Training Social Media Consulting Social Media Strategist Sports Writing Social Media Outreach Open Source Intelligence

Stephen Sidlo Education Details

  • Swansea Metropolitan University
    Swansea Metropolitan University
    Photojournalism
  • Tameside Art & Design College
    Tameside Art & Design College
    Photography
  • Ashton Sixth Form College
    Ashton Sixth Form College
    Business & Management

Frequently Asked Questions about Stephen Sidlo

What company does Stephen Sidlo work for?

Stephen Sidlo works for Airspeeder

What is Stephen Sidlo's role at the current company?

Stephen Sidlo's current role is CMO / CIO, Advisor | Digital Technology Leader in Sports & New Mobility.

What is Stephen Sidlo's email address?

Stephen Sidlo's email address is st****@****ail.com

What is Stephen Sidlo's direct phone number?

Stephen Sidlo's direct phone number is +4475836*****

What schools did Stephen Sidlo attend?

Stephen Sidlo attended Swansea Metropolitan University, Tameside Art & Design College, Ashton Sixth Form College.

What are some of Stephen Sidlo's interests?

Stephen Sidlo has interest in New Order, Eventbrite, Citizen Journalism, Human Rights, Photojournalism, Richard Dawkins, Civil Rights And Social Action, Poverty Alleviation, Journalism, Startups.

What skills is Stephen Sidlo known for?

Stephen Sidlo has skills like Journalism, Editorial, Multimedia, Social Media, Digital Media, New Media, Publishing, Video, News Writing, Facebook, Citizen Journalism, Digital Marketing.

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