Stephen Sidlo Email & Phone Number

London, England, Gb

Bringing over 15 years of dynamic leadership in media and marketing, I specialize in propelling growth and engagement through innovative strategies. As the Global Media and Marketing Director at Airspeeder, I lead the charge in developing media and marketing initiatives for human flying car racing. Leveraging my expertise, I drive brand awareness, revenue, and ROI through creative and data-driven campaigns.In my role, I oversee diverse areas including media technology, sports media rights, AR/VR, media production, and audience analytics. Leading a talented team in Australia from London, I ensure consistent delivery of impactful results. Noteworthy projects include managing all media technology implementations and sports media rights sales, pioneering groundbreaking endeavors such as 5G interconnected aviation filming and live AR graphics for air racing. My primary passion lies in revitalizing and modernizing sports and technology businesses through innovative media approaches. I've also helped sports/ents/tech companies navigate from Seed to Series B.My career boasts significant achievements and roles, including:- Marketing Team of the Year - Global eVTOL Insights Award 2024- Broadcast Sport's Award Judge - 2022 & 2023- Executive Produced & Sold two original TV series on DAZN and Fox Sports Australia for Airspeeder 2023

Adelaide, South Australia, Au

In my joint role, I lead a diverse array of functions including media technology, media rights sales, business growth, media production, and brand awareness. Managing an award-winning team from London, I ensure the delivery of high-impact results. Alauda Research & Development Labs:Created and launched white label R&D labs for Alauda Aeronautics, offering a test bed for private and defence companies to test aviation technology. Full In-House Rebrand:Led a comprehensive rebrand of Alauda Aeronautics, including website redesign, content creation, tone development, and distribution strategies.Built a compelling portfolio that secured $3 million in investment, significantly enhancing the company's market presence and financial stability.Media Technology and Content Development:Similar to Airspeeder, implemented advanced media technologies and strategies to enhance b2b quality and audience engagement. These efforts resulted in significant increases in media value and audience reach, reinforcing Alauda Aeronautics' position as a leader in the eVTOL industry.

I’m an independent digital strategist, brand manager and communities builder. For over a decade, I have been designing and building innovative audience strategies for companies, rights holders and brands within the news, health and sports sectors. If you’d like to work together and bring your business to the next level, drop me a line.

London, Gb

For Arrival, I led the social and production department with particular emphasis on video content strategy, branded campaigns and platform partnerships.

London, London, Gb

For Roborace, I lead all digital and production for Roborace with particular emphasis on content and platform partnerships. • Manage and support a team of 8 people working in production, social and marketing. This includes creative support on an event, executive producer role with content and target setting.• Within 8 months, Roborace increased views, subscribers and engagements on Roborace social content by 40x that of 2018. • Build and manage relationships with all major social platforms as well as key publications and publishers in the field of technology, motorsport and entertainment.• Budget management and ROI evaluation of each project.• Lead the digital activation of Roborace. In 2019, the positive sentiment in social towards the brand grew from 0.2 to 1.5 within 6 months. • Embedded in and lead a team of external producers, motion graphics designers and editors to enable an ‘Always-On’ multiplatform strategy of content throughout the year, culminating in over 3000 pieces of original content uploaded.

London, England, Gb

Responsible for the growth and development of audiences for Engage partners.Team won Racecourse Media Awards for Best in Social class for Qatar Goodwood Festival 2017.Nominated for Festival of Media Global Awards for Mastercard Live Streaming of Goodwood Festival of Speed.I'm tasked with growing digital transformations, quality engagement, subscribers and brand reach for our partners globally. My role also takes in the strategy around identifying social media trends and activating those that deem suitable for client campaigns. I speak Bots, dark social, paid media, benchmarking, insights and the management and execution of social listening tools.Recent successful initiatives include Goodwood's record-breaking Live distribution partner strategy alongside Mastercard, reaching 20M views and outperforming the Champions League in 2017, plus helping grow participation in rugby by creating World Rugby's UGC led #MyRugbyMoment strand.

Glass Fox Media provided the small and medium sized business with a modern and personalised branding solution.The aim was to get you referrals through online branding, looking at ground-floor or bespoke website design, CMS development, search engine optimisation (SEO), community building, photography and hosting solutions to businesses. We worked with many different clients looking to boost their social and web footprint, from private psychotherapy practices to a BAFTA award winning TV production company.

Dublin, County Dublin, Ie

London, Queens Park, Gb

As the head publisher and lead photo editor on the news desk, under both the head of sales and Vice President of News, Sports and Entertainment at Corbis Images, I worked to optimize, process and sell 60,000 citizens, and professional photojournalists content worldwide.

Ba, Photojournalism

National Diploma, Photography

Avce, Business & Management