Stephen Sieloff - Cdp, Mdm, Crm, Bi, Ai, Analytics Email & Phone Number

Lake Mary, Fl, Us

Chicago, Illinois, Us

Vérité Data provides enterprise scale marketing database solutions, including big data warehousing, data hygiene, analytics, predictive modeling, reporting, business intelligence, data enhancement and other supporting services.

Chicago, Illinois, Us

Vérité Data provides enterprise scale marketing database solutions, including big data warehousing, data hygiene, analytics, predictive modeling, reporting, business intelligence, data enhancement and other supporting services.

Chicago, Illinois, Us

Vérité Data provides enterprise scale marketing database solutions, including big data warehousing, data hygiene, analytics, predictive modeling, reporting, business intelligence, data enhancement and other supporting services.

I have a proven track record of developing mission critical database, CRM, data integration (CDI) and data analytics (BI) solutions spanning over 4 decades. Highlights: I designed, developed and managed the Allant Group's CDI practice including B2C, B2B and digital data integration products and client deployments. I was co-designer and a lead architect on Acxiom's Abilitec CDI solution. I was the principal architect and lead designer of LPC/Pitney Bowes' Master Merge commercial merge/purge software. I consulted with Group1 (now part of Pitney Bowes) on B2B merge/purge, ink jet, geocoding and address hygiene software development and custom client deployments. I consulted with Direct Marketing Technologies on enhancements to their commercial B2B merge/purge software. I have consulted on, designed and implemented database and data integration solutions for* DataMentors* Anchor Computer* Visa/Mastercard* Science Applications International Corp (SAIC)* Noetic Partners* Valid USA* InceptDS* Dreifus & Assoc.* Knotice* IgnitionOne* AlumniNations* School Specialty * Weissmans* Demco * Pleasant/American Girl/Mattel * Talbots * Classroom Direct * REI * Cabelas * Chasing Fireflies * Birthday Express* Celebrate Express* Oriental Trading * Lands End * Pitney Bowes* LPC* Group1 Software* Metromail* Highsmith* Contacts411* Direct Marketing Technology* Misc other companies Current services include:*** full 48 month USPS NCOA processing, *** USPS certified CASS address hygiene, *** multi-pass B2B and B2C merge/purge processing,*** data quality assessments,*** data analytics, *** data profiling, *** email validation,*** email hygiene, *** gender coding, *** digital data integration,*** social media analytics,*** sentiment analysis,*** custom programming I am experienced in all aspects of CRM, CDI, BI, web data scraping, digital data integration, data hygiene, data parsing and data matching.

Saint Louis, Missouri, Us

For 2 1/2 years, I actively managed the Direct and Email marketing channels at Weissman as well as provided analytical support for all Marketing programs. During my tenure at Weissman's, I oversaw double digit revenue growth year-over-year while managing a multi-million dollar direct marketing expense budget at or below forecast. While working at Weissman, I successfully designed and delivered a fully integrated, multi-channel marketing database that is currently used for all marketing campaigns and analytics within Weissman. Weissman's new database includes the integration of all of the Weissman B2B and B2C customers and prospects, transactions, email engagements, eCommerce, web browse activity, Google Analytics data, 3rd party demographics and traditional direct marketing data. The new database provides a robust analytic platform that provides a 360 degree view of the Weissman customers and prospects -- both within and across the multiple Weissman divisions and brands. WEISSMAN is proud to sell dance costumes and dancewear for every genre and age to dance teachers and studio owners the world over. Every year, we introduce a new collection of 300+ original costumes, all designed - and many manufactured - at our headquarters in Saint Louis, Missouri, USA. When you purchase from WEISSMAN, you are purchasing the history, quality and customer service of the best costume design company in the industry. www.Weissmans.comwww.DancewearSolutions.com

Downers Grove, Il, Us

Business owner, key stake holder and very active technical participant in Allant's database design, database delivery, CDI, data hygiene and digital data integration services as well as in the design, development and implementation of Allant's B2C Consumer Keying and their B2B Business Keying persistent ID product offerings. Principal data scientist developing continuous data hygiene improvements and data linking strategies which enable the matching and linking of online and offline data sources in support of enhanced cross channel customer recognition. Actively provide technical Sales support as well as support to Allant's internal/external clients and users around best practices and database design considerations. Also provide technical support of all USPS postal products and data files. Provide design and development support for client specific projects using a variety of programming languages and tools including:* Hadoop/SPARK* Scala * Cassandra/CQL* MS SQL Server* SSIS* MS PowerBI suite (Power Pivot, Power Query, Power View, Power Maps)* ETL tools* Oracle PL/SQL * SQL* Java* Python* PerlKey stakeholder and architect in Allant's Digital keying and customer recognition products that enable Allant's customers to integrate all their customer's and prospect's activities across both online and offline channels. Co-designer and co-author of Allant's IRIS, Consumer Keying (CKS) and Business Keying (BKS) real-time and batch CDI technologies. Lead architect and principal developer of many of Allant's data powered solutions and products including their multi-sourced Address View, multi-sourced Business file, multi-sourced data append and reverse append products, AutoID and Political/Voter solutions.

Downers Grove, Il, Us

Provided thought leadership, technical design and development support in the integration and linkage of online, device and offline data in Allant's CDI and customer recognition products. Provided pre and post sales technical support on client marketing database and solution deployments. Worked with clients, sales, client teams and developers to create and deliver leading edge marketing solutions. Lead major system developments around data appends, data matching, list selection and data analytics in support of Allant's data division. Principal data scientist providing both internal and external clients analytics and insights into best practices of how to utilize their data assets.

Senior adviser and consultant on various data gathering/intelligence projects including work for US Department of Defense, Homeland Security and other National security agency projects involving highly sensitive data demands. Areas of focus were on data collection, data hygiene and data integration. I provided extensive programming support for web data scraping of hundreds of targeted websites. In addition, I provided strategic and visionary guidance to various client companies relating to DAL engagements and activities.

Consultant responsible for the collection and integration of co-registration data from email campaigns and partners into a centralized database for market segmentation and classification. Provided data analytics and insights around PPM/ML's growing data assets of IP addresses, email addresses and behavioral data. Worked with senior management to rewrite entire email delivery systems including email creation, campaign selection, campaign execution and response attribution. Assisted PPM/ML affiliate managers to help in their utilization of email response data in affiliate marketing campaigns.

Conway, Arkansas, Us

Member of Acxiom's Technology Advisory Business Unit (TABU). Project and technical design lead for 3 of the 5 100-day Abilitec development sprints. Worked in the Global Data Division and started Acxiom's Internet data compilation group responsible for compiling records from over 600 online and public record sources. Designed and coded the original derived Abilitec link algorithm (originally known as the TAK) along with Fayetville developers. Co-managed and delivered a complete rewrite of my original Issuers Clearinghouse Service (ICS) written for Visa/Mastercard from COBOL/VSAM to Java/Oracle. Setup and managed all aspects of unit, system and user acceptance testing of the ICS rewrite and redeployment -- included managing a detailed and rigorous 30 day on-site UAT involving Acxiom resources and both Mastercard and Visa personnel. Developed Pre-Mover database and data capture from online MLS listings. Worked closely with Sales teams as a B2B/B2C CDI data integration and customer recognition subject matter expert in support of database builds and deployments for key accounts. Served 3 years as an appointed research member of Acxiom's Data Engineering Lab (ADEL) in partnership with the University of Arkansas Little Rock and the State of Arkansas. Projects included worked on developing ontologies and data capture techniques of online public records (obituaries, marriages, births, deaths and divorces) to support Identity resolution and recognition using name frequencies and Abilitec linking technologies. Also co-designed and built a working Internet browser prototype (the Browser Harness) that used custom developed ontologies combined with a web site's page markup/structure to enable the identification and capture of data from online sources for potential inclusion in Acxiom data products. Published research papers in support of findings in technical journals.

Primary architect and developer on complete rewrite of May & Speh's NCOA service and product offering. Lead development teams for all of May & Speh direct mail and CDI software solutions. Included managing software development and client support programming teams. Responsible for all in-house developed and 3rd party software in support of May & Speh's database and direct mail clients. Also responsilbe for negotiating and administering all contracts and relationships related to 3rd party data used in support of May & Speh's products and client solutions. Provided extensive sales and technical support for largest clients including Sears, Capital One, TransUnion, First USA and Philip Morris.

Dodgeville, Wi, Us

I worked with Marketing and IT teams to design an in-house direct marketing solution responsible for all of Lands End's direct mail processing. Development included address hygiene software, CASS certification, postal presort capabilities, inkjet and label creation as well as a multi-product (Group1 and LPC), multi-pass merge/purge system for managing the Lands End house file and rental names merge/purge processing. This functionality had been previously placed with 3rd party service bureaus and Lands End was able to realize a significant annualized savings as well as reduction in processing times while gaining control of all their list processing functionality in-house. Extensive customized reporting using 3rd party BI and reporting tools were also developed to support the analytics and modeling groups within Lands End.

Chicago, Illinois, Us

Developed NCOA 1987. Co-authored Issuers Clearing House (ICS) system for Visa and MasterCard system. Managed development teams responsible for all direct mail, record linking and address hygiene software for all of R R Donnelley's print and bind divisions.

Direct mail and merge/purge specialist

Lemont, Il, Us

Programer and computer operator in Applied Math Division (AMD building 221)

Education record

Education record