Stephen Snodgrass Email & Phone Number

San Francisco, California

Clients Included: Liberty Mutual, TIAA, State Farm, Fidelity•Managed all research projects for the Finance and Insurance vertical.•Partnered with sales teams to include advertising effectiveness research studies with proposals for strategic advertising partners. •Evaluated existing partner and new partner offerings for ad effectiveness research on Yahoo campaigns.•Delivered mid and post campaign ad effectiveness presentations to client side executives and sales teams. Presentations included detailed analysis and recommendations.•Created branded and category case studies to highlight Yahoo ad product effectiveness for Sales.

San Francisco, Ca

Clients Included: Google, Microsoft, Yahoo, BrightRoll, Videology and Rocketfuel•Post sale day to day client contact, identified opportunities and cross sold other Nielsen products and services•Drove license usage and led renewal efforts•Project managed client integration with Nielsen products and services•Trained clients on Nielsen OBE and DAR platforms•Consulted clients on survey design and deployment•Provided insights and recommendations based on campaign performance

San Francisco, Ca

Clients Included: Toyota, McDonalds, Paramount, Coca Cola, NBC Universal, Proctor & Gamble, Microsoft and dozens more•Delivered analysis and insight on MySpace channels and ad products to the MySpace sales force•Created mid and post campaign summaries for strategic accounts, providing insight and recommendation for future campaigns•Presented campaign summaries and recommendations to clients•Worked with 3rd party research vendors on MySpace Brand Studies, project managed implementation of 3rd party beaconing across MySpace•Developed process and training for brand community analytics

Mountain View, Ca

Clients Included: CNET, Esurance, Travelzoo, Intelliquote and Cooking.com•Primary point of contact for clients post sale•Managed client integration with the Efficient Frontier platform•Owned client contract, renewal and looked for opportunities to cross and upsell•Provided leadership in the development of client strategy and delivered presentations with insight on campaign successes and recommendations•Worked with internal, client side and search engine resources to expand SEM optimization to new channels (MSN and Ask)

San Francisco, Ca

Clients Included: Sprint PCS, 20th Century Fox and Virgin Mobile•Analyzed and recommended media optimization to client’s performance metrics (click through, engagement and ROI)•Created and presented post buy presentations for campaigns.•Managed of search relationships for clients from campaign inception to post buy analysis•Identified opportunities for further client engagement (expanding campaign scope and site development)

Clients Included: Home Shopping Network, E*TRADE, Travelocity and ExpertCity(GoToMyPC)· Managed accounts for the Western Region.· Category manager, determined trigger sites for several categories and advertiser priority within based on effective CPM.· Produced and reported on client campaigns. · Managed Gator Search(SearchScout.com) Related Links Programs with distribution partners in the US and abroad.

Clients Included: eBay, Wells Fargo, Expedia and Pricegrabber· Reviewed client keyword lists and expanded them. · Optimized client creative and keywords to increase click through for Premium Advertisers.· Reviewed client creative to ensure it complied with editorial standards.

Clients Included: Toyota, Isuzu, Allstate, Budget Rent-a-Car, Dollar Rent-a-Car, Proflowers, Dan’s Chocolates, FutureStep, Respond.com· Managed over 40 million dollars in sponsorship revenue.· Cross and up sold clients into other Excite Network properties. Met 100% of goal. · Supervised production coordinator’s implantation of sponsorship programs. · Managed sponsorship inventory on Excite Network Channels.· Optimized deals for sponsorship partners.· Worked with engineering on new product implementation and development of the Campaign Control Center.

Bs, Business Adminstration

Activities and Societies: Pi Kappa AlphaMarketing

Education record

Education record