Daniel Stephenson work email
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Daniel Stephenson personal email
I have 25 years of experience delivering media and advertising in the public and private sectors, leading marketing, media sales and strategy teams across B2B marketing, advanced advertising, digital, data and analytics. I enjoy building, developing and leading high performing teams and shaping the role of new technology in media and advertising. I am currently at frog (part of Capgemini) in Strategy & Transformation where I help identify and enable opportunities for organisations to create transformative human experiences across marketing, media, data nd design. I just spent a year as Head of Marketing at Capgemini Invent UK with responsibility for delivering marketing strategy and execution for the 13 Sector and Capability Units across the business. Prior to Capgemini Invent, I was at Accenture Song with specific focus on solutions for clients across Broadcast, AdTech, MarTech and Data. I was Head of Sky AdSmart at Sky, where I spent 6 years leading the commercial, operational and strategic development of AdSmart – the global leading platform in Addressable and Programmatic TV. I have also been Vice President at Specific Media UK & Myspace and spent 9 years as Head of Digital Marketing at COI, where I was responsible for leading the government’s digital advertising output.Specialties: Digital Strategy, Addressable TV, Connected TV, Programmatic, Digital Media, Data Strategy, Digital Marketing, Advertising, Consultancy, Mobile, Search, Social Media, Gaming, SEO, Media Partnerships, Video, Display, Media Planning & Buying, Government Communications, Original Programming, Branded Content, Sales Transformation, Data, Media Sales
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Strategy And TransformationFrogUnited Kingdom -
Strategy & TransformationFrog Feb 2024 - PresentSan Francisco, California, UsIdentify and enable opportunities for organisations to create transformative human experiences. Creating and activating audiences; content , channel & data strategies; defining operating models, ways of working & marketing technology -
Senior Manager - Brand & ContentFrog May 2022 - Feb 2024San Francisco, California, UsFrog are part of Capgemini Invent.
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Head Of Marketing - Capgemini Invent UkCapgemini Invent Dec 2022 - Feb 2024Paris, FrLeadership of the Marketing Function for the design and delivery of the marketing strategy for Capgemini Invent UK across 13 sector and capability units. -
Senior ManagerAccenture Song Sep 2019 - May 2022New York, UsI am part of Accenture's Interactive's Growth Marketing Practice with responsibility for delivering business growth from our client base in Digital Marketing, Advanced Advertising & Addressable & Connected TV, Data Monetisation, and Sales Transformation. The team audit and implement Media & Data Transformation for clients across AdTech, MarTech & Data. We build & deliver mutually beneficial partnerships for clients with key tech vendors. -
Head Of Sky AdsmartSky Dec 2016 - Aug 2019Middlesex, England, GbA senior leader for Sky’s Advanced Advertising strategy and portfolio of products spanning addressable, digital and analytics. I had responsibility for the commercial, operational and strategic growth of Sky AdSmart – the multi-award-winning and global leading platform in Addressable and Programmatic TV, delivering multi-million-pound revenue annually from more than 2000 advertisers across 19000+ campaigns.Key Areas:- Leadership of a large national sales and support team of 50+ heads for the successful implementation of sales prospecting, pricing & planning, campaign activation, analytics and research - Developed agency and advertiser trading deals to support product growth- Drove data partnerships with key industry alliances to enhance platform targeting, analytics and evaluation capabilities.- Key role in the positioning of Addressable TV within a suite of data-driven Advanced Advertising products and its role within the wider media mix (Linear TV, Digital & Direct channels).- Regular speaker and contributor at key industry events and trade bodies, including Mediatel, IAB, ThinkBox and DMA. -
Sky Adsmart - ControllerSky May 2013 - Nov 2016Middlesex, England, GbStrategic and commercial development of Sky AdSmart (Addressable TV platform) and market launch of Sky AdVance (TV to Digital Integration). Focus on impression based (digital and TV) driven media solutions for clients and partners across Sky's platforms and channels. Build out commercial alliances with key partners in data and tech. (new data sources, programmatic and platforms)
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Vp Myspace StudiosMyspace Dec 2011 - Dec 2012Beverly Hills, Ca, UsResponsible for Sales and Commercial Strategy for Myspace UK and development of creative and strategic propositions on Branded Content and Original Programming across multiple platforms. Senior member of Specific Media Management Leadership Team. -
Senior Director Of Category DevelopmentSpecific Media Jan 2011 - Dec 2011Irvine, Ca, UsWorking across the entire organisation, my remit was to lead virtual teams to solve key client problems through the identification and creation of custom, unique, exciting and differentiated products and strategic partnerships. -
Head Of Digital MarketingCoi - Central Office Of Information Nov 2001 - Jan 2011London, GbHead of the Digital Marketing team at COI to deliver effective digital media strategy, planning, buying & evaluation across the UK's largest digital media account with a large and diverse portfolio of government departments and campaigns. The team advised government departments and agencies on the effective use of digital channels to reach and engage citizens in digital spaces - on web, on mobile, on emerging platforms and outdoor. -
Senior Campaign Manager – Direct & Relationship MarketingCoi - Central Office Of Information 2001 - 2005London, GbCampaign management of broad range of direct marketing campaigns for government departments including Electoral Commission, Learning & Skills Council, UK Passports, DWP, Cabinet Office, DfES, HM Customs, ACAS and Investors in People. Planned, procured, project managed and evaluated in outbound direct marketing including direct mail, direct email, doordrops, field marketing, outbound telemarketing, inserts and SMS messaging. Set-up and management of contact centre and response fulfilment activity for clients.
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Team Head – Digital MediaCoi 2005 - 2007Ran team of 4 Digital Media Managers to implement website development, usability and digital advertising projects for multiple government departments.
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Marketing & Database ExecutiveSmi Group Jan 2000 - Nov 2001London, England, GbConducted data mining, cleaning, planning, tracking and flow audits across the company data universe Devised and implemented staff training initiatives on database and data protection Managed external suppliers including data capture and data enhancement organisations Implemented analysis of customer base – including gap analysis and data verificationMarketing Executive Responsibilities/AchievementsResearched, devised and ran at least 4 campaigns per month Coordinated direct and digital Marcoms campaigns across DM, search, display advertising Managed and procured external print, mailhouse, design, PR and DM suppliers Coordinated telemarketing and sales campaignsEstablished strategic partnerships with defence industry partners -
Marketing ExecutiveIhs Jul 1996 - Oct 1998London, United Kingdom, GbDay to day management of marketing executives & assistants Supervised all aspects of the Marcoms Mix Managed external advertising, web design, digital advertising, email, search, web design, PR and telemarketing agencies Organised and managed exhibitions, trade shows and customer seminars at key UK venues Development & Maintenance of corporate website/intranet
Daniel Stephenson Skills
Daniel Stephenson Education Details
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The Institute Of Direct And Digital MarketingDirect Marketing -
University Of The West Of EnglandBusiness Studies
Frequently Asked Questions about Daniel Stephenson
What company does Daniel Stephenson work for?
Daniel Stephenson works for Frog
What is Daniel Stephenson's role at the current company?
Daniel Stephenson's current role is Strategy and Transformation.
What is Daniel Stephenson's email address?
Daniel Stephenson's email address is da****@****mac.com
What schools did Daniel Stephenson attend?
Daniel Stephenson attended The Institute Of Direct And Digital Marketing, University Of The West Of England.
What are some of Daniel Stephenson's interests?
Daniel Stephenson has interest in Civil Rights And Social Action, Children, Education, Human Rights.
What skills is Daniel Stephenson known for?
Daniel Stephenson has skills like Digital Strategy, Digital Marketing, Digital Media, Online Advertising, Social Media, Advertising, Direct Marketing, Mobile Marketing, Seo, Public Relations, Marketing Communications, Display Advertising.
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