Sonya Stephens work email
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Driven and results-orientated growth marketing strategist who has a proven record of delivering revenue growth through integrated marketing strategies. Extensive marketing experience (17+ years). History of launching propositions, rebrands, platform migrations and regulatory changes to increase revenue. Consistently striving for innovative strategies that connect with customers’ needs and delivering strong commercial value. Expertise- Marketing strategy & delivery (B2B & B2C)- Value propositions - Go-To-Market strategic planning (new products & product enhancements)- International marketing - Strategic partnerships- Demand generation, thought leadership & sales enablement- Extensive project management (8+ years)- Omni-channel marketing- Digital & content marketing- Marketing automation- Positioning & segmentation - Customer experience & research- Brand & event management- Budget & agency management- Sales & KPI forecasting- Campaign analytics- Team managementStrengths- Proactive self-starter - Team player- Goal orientated- Customer focused- Matrix team leader- Global collaboration- Negotiating & influencing- Problem solving- Adaptable- Remote working- Stakeholder & time management
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Strategic Marketing ConsultantJohn Lewis & Partners (Contract Via Nasa Group) Sep 2021 - Jan 2022London, England• Oversaw Marketing workstream for highly complex tier 1 project covering multiple products, audiences, channels, project phases, and 3 strategic partners.• Managed marketing scope, strategic planning and marketing strategy (incl. value propositions, advertising, PR, channel distribution, insight, segmentation, onboarding, retention and internal communications).• Considerable contributor to product propositions, multi-million pound business case and multiple customer journeys.• Reasons for leaving: Returned to Australia for personal reasons.
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Marketing Consultant, EuropeJato Dynamics Ltd Oct 2020 - Jun 2021London, England, United Kingdom• Marketing Project Lead for complex B2B SaaS product launch - biggest 2021 focus• Developed GTM strategy and oversaw rollout across multiple channels, countries, and verticals.• Launched successful multi-market lead generation programme -
Consultant, Strategic Marketing, PropositionsPost Office Ltd May 2019 - Nov 2019London, Greater London, United Kingdom• Established Value Propositions Framework to align new propositions with key business strategies• Developed company-wide SME revitalisation proposal, outlining strategic vision • Drove forward new SME proposition to streamline small business accounting -
Consultant, Financial Services Marketing Propositions, Go-To-MarketPost Office Ltd Nov 2018 - May 2019London, United Kingdom• Marketing Lead for two FS propositions, spanning research, customer journey mapping, sales forecasting, and go-to-market strategic planning• Developed strategic proposal to optimise partner marketing funds
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Consultant, Client Marketing (Uk & Ireland)Visa Mar 2018 - Oct 2018London, United Kingdom• Drove 2018 FIFA World CupTM & NFL sponsorship asset activation across key partners to optimise strategic partnership revenue and engagement• Leveraged Visa marketing communications assets and best practices to develop co-marketing programs with banks, fintechs, merchants and strategic partners -
Marketing Consultant, Global Corporate PaymentsAmerican Express Oct 2017 - Jan 2018London, United Kingdom• Supported 2 large high-profile projects - a large scale regulatory change and a platform transformation driving substantial capability improvements • Developed complex Communications Strategy, spanning multiple products, audiences, channels, and project phasesReason for leaving: One project was cancelled -
Marketing Consultant, Bank Partnerships (Uk)American Express Oct 2015 - Aug 2017London, Uk• Optimised billed business for MBNA & Barclaycard; Lloyds & TSB from 09/2016; via strong strategic marcomms alignment, best practices sharing, and influencing partner outcomes• Oversaw go-to-market campaign for new MBNA Everyday Plus Card, which required negotiations mid campaign to streamline partner rebrand transition• Exceeded 2016 billed business targets despite challenging regulatory environment• Developed EU Partner Migration and Communications Frameworks to streamline EU partner migration project, and efficiently managed UK partner migrations
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Marketing ConsultantSelf Employed May 2015 - Jul 2015• Conducted review of client marketing, customer experience and competitive landscape • Developed report on findings and provided recommendations for improvements• Implemented several recommendations, including website and literature refresh
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Marketing Consultant, Communications Rewrite ProjectMore Th>N Oct 2012 - May 2013Horsham, Uk• Established new Tone-of-Voice Guideline and drove rapid adoption through company, which required challenging negotiations with senior stakeholders• Developed 250 new communications during contract, following review of communications companywide to examine effectiveness and relevancy• Major contributor to Customer Marketing Strategy, which incorporated CX improvements driven from 2 CX workshops and research
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Retention ConsultantMore Th>N Aug 2012 - Sep 2012Horsham, Uk• Developed brief to generate revitalised product propositions• Supported launch of new early bird renewal incentive and cross sell discounts, which proved to be key Motor & Home Insurance retention builders
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Credit Card Product Marketing ManagerVirgin Atlantic Airways Jul 2006 - Sep 2011Crawley, Uk• Launched new Virgin Atlantic American Express® Credit Card portfolio, which became strongest portfolio on MBNA book• Exceeded 5-year stretch targets, including 18% YOY revenue increase in 2011• Launched multiple high-performing acquisition channels and strong customer engagement initiatives, which contributed to continued growth of portfolio • Led credit card work stream in global rebrand project, including overcoming US team’s resistance to change• Efficiently managed 3 complex card partner relationships, £1.6m marketing budget and two high performing Marketing Executives -
Communications ConsultantGold Coast Water Oct 2004 - Mar 2006Gold Coast, Australia• Developed Communications and Community Consultation Plan, entrusted with engaging local community and driving support for 50-Year Water Supply Strategy• Achieved 88% support for recommended Water Supply Strategy, following comprehensive communications and community engagement programme -
Asset Management And Payments Marketing ManagerSuncorp Group Nov 2003 - Apr 2004Brisbane, Australia• Oversaw research project to launch revitalised savings proposition tailored to youthful mindset of baby boomer retirees • Executed high-performing marketing campaigns delivering 20 – 100% YOY lift for At-Call Investment and 15% YOY lift for Foreign Exchange -
Cards Marketing Project ManagerSuncorp Group Apr 2002 - Oct 2003Brisbane, Australia• Launched new credit card portfolio (B2C, B2B & staff), including comprehensive ATL/BLT launch campaign, which exceeded targets across all audiences• Oversaw internal communication plan that drove unprecedented support for new cards and 45% adoption of staff card • Conducted large research project to test value propositions for card portfolio and rewards programme • Managed $1.2m marketing budget and two Marketing Executives
Sonya Stephens Skills
Sonya Stephens Education Details
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Bachelor Of Commerce With A Marketing Major
Frequently Asked Questions about Sonya Stephens
What is Sonya Stephens's role at the current company?
Sonya Stephens's current role is Strategic Marketing & E2E Multi-Channel Marketing Specialist.
What is Sonya Stephens's email address?
Sonya Stephens's email address is so****@****exp.com
What is Sonya Stephens's direct phone number?
Sonya Stephens's direct phone number is +190547*****
What schools did Sonya Stephens attend?
Sonya Stephens attended Bond University.
What skills is Sonya Stephens known for?
Sonya Stephens has skills like Marketing Strategy, Marketing Planning, Campaign Management, Acquisition Marketing, Retention Marketing, Direct Marketing, Digital Marketing, Project Management, Marketing Research, Customer Experience, Stakeholder Management, Competitive Analysis.
Not the Sonya Stephens you were looking for?
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Sonya Stephens
Australia -
Sonya Stephens
A Senior Security Adviser With Extensive Proficiency In Leading, Managing And Delivering Outcomes For The Protective Security Of Organisations; Highly Motivated, With Considerable Experience In Security Risk Management.Russell -
Sonya Stephens
Australia -
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