Sonya Stephens Email & Phone Number

London, England

• Oversaw Marketing workstream for highly complex tier 1 project covering multiple products, audiences, channels, project phases, and 3 strategic partners.• Managed marketing scope, strategic planning and marketing strategy (incl. value propositions, advertising, PR, channel distribution, insight, segmentation, onboarding, retention and internal communications).• Considerable contributor to product propositions, multi-million pound business case and multiple customer journeys.• Reasons for leaving: Returned to Australia for personal reasons.

London, England, United Kingdom

• Marketing Project Lead for complex B2B SaaS product launch - biggest 2021 focus• Developed GTM strategy and oversaw rollout across multiple channels, countries, and verticals.• Launched successful multi-market lead generation programme

London, Greater London, United Kingdom

• Established Value Propositions Framework to align new propositions with key business strategies• Developed company-wide SME revitalisation proposal, outlining strategic vision • Drove forward new SME proposition to streamline small business accounting

London, United Kingdom

• Marketing Lead for two FS propositions, spanning research, customer journey mapping, sales forecasting, and go-to-market strategic planning• Developed strategic proposal to optimise partner marketing funds

London, United Kingdom

• Drove 2018 FIFA World CupTM & NFL sponsorship asset activation across key partners to optimise strategic partnership revenue and engagement• Leveraged Visa marketing communications assets and best practices to develop co-marketing programs with banks, fintechs, merchants and strategic partners

London, United Kingdom

• Supported 2 large high-profile projects - a large scale regulatory change and a platform transformation driving substantial capability improvements • Developed complex Communications Strategy, spanning multiple products, audiences, channels, and project phasesReason for leaving: One project was cancelled

London, Uk

• Optimised billed business for MBNA & Barclaycard; Lloyds & TSB from 09/2016; via strong strategic marcomms alignment, best practices sharing, and influencing partner outcomes• Oversaw go-to-market campaign for new MBNA Everyday Plus Card, which required negotiations mid campaign to streamline partner rebrand transition• Exceeded 2016 billed business targets despite challenging regulatory environment• Developed EU Partner Migration and Communications Frameworks to streamline EU partner migration project, and efficiently managed UK partner migrations

• Conducted review of client marketing, customer experience and competitive landscape • Developed report on findings and provided recommendations for improvements• Implemented several recommendations, including website and literature refresh

Horsham, Uk

• Established new Tone-of-Voice Guideline and drove rapid adoption through company, which required challenging negotiations with senior stakeholders• Developed 250 new communications during contract, following review of communications companywide to examine effectiveness and relevancy• Major contributor to Customer Marketing Strategy, which incorporated CX improvements driven from 2 CX workshops and research

Horsham, Uk

• Developed brief to generate revitalised product propositions• Supported launch of new early bird renewal incentive and cross sell discounts, which proved to be key Motor & Home Insurance retention builders

Crawley, Uk

• Launched new Virgin Atlantic American Express® Credit Card portfolio, which became strongest portfolio on MBNA book• Exceeded 5-year stretch targets, including 18% YOY revenue increase in 2011• Launched multiple high-performing acquisition channels and strong customer engagement initiatives, which contributed to continued growth of portfolio • Led credit card work stream in global rebrand project, including overcoming US team’s resistance to change• Efficiently managed 3 complex card partner relationships, £1.6m marketing budget and two high performing Marketing Executives

Gold Coast, Australia

• Developed Communications and Community Consultation Plan, entrusted with engaging local community and driving support for 50-Year Water Supply Strategy• Achieved 88% support for recommended Water Supply Strategy, following comprehensive communications and community engagement programme

Brisbane, Australia

• Oversaw research project to launch revitalised savings proposition tailored to youthful mindset of baby boomer retirees • Executed high-performing marketing campaigns delivering 20 – 100% YOY lift for At-Call Investment and 15% YOY lift for Foreign Exchange

Brisbane, Australia

• Launched new credit card portfolio (B2C, B2B & staff), including comprehensive ATL/BLT launch campaign, which exceeded targets across all audiences• Oversaw internal communication plan that drove unprecedented support for new cards and 45% adoption of staff card • Conducted large research project to test value propositions for card portfolio and rewards programme • Managed $1.2m marketing budget and two Marketing Executives