With over 25 years of experience in software development, I have successfully delivered a wide range of projects for SME businesses, leveraging technology to drive organisational growth and efficiency. My expertise spans technical architecture, solution design, and building and managing both local and overseas teams, all within an agile framework.Throughout my career, I’ve learned that the “textbook” approach to such projects often falls short in the real world, particularly with SMEs. Success in these environments requires more than just technical acumen; it demands great culture, team dynamics, and working practices of each organisation. Clear communication and a focus on practical, results-oriented solutions are just as crucial as the design and implementation of code or databases.My approach combines this pragmatic mindset with deep commercial experience gained from running my own business. This blend of technical and business acumen enables me to deliver tangible, impactful benefits to SMEs, ensuring that technology not only supports but enhances their operations.Today, I work with a select group of SME businesses to help them deliver technical projects that drive growth. Whether developing solutions directly through White Cobalt, my software development agency, or assisting in building effective in-house teams with TechAnywhere, my goal is to empower businesses with the right technology and talent.In addition to my work in software development, I am the CEO of The Mailing Co, the market leader in AutoPost—an event-driven, automated, and responsive marketing service via Direct Mail. And the Managing Director of Laser Ticketing Systems, which provides retailers with an easy and automated way to manage their point-of-sale ticketing needs.