Northwestern Medicine is a nationally-recognized Academic healthcare system, consistently ranked #1 in Illinois and top 10 nationally by US News World Report. It is one of Illinois' largest healthcare institutions with over 300 locations, 13 hospitals and 50,000 employees. Lead digital strategies and execution for patient experiences across NM websites, mobile apps and applications. Expanding User Experience discipline to support clinical and employee digital initiatives.

Led Northwestern Medicine’s digital capabilities including websites, social media and digital marketing strategies.Restructured digital operations and vendor support. Built in-house capabilities to support user experience, social media, paid search management, website technology and mobile development.Guided organization’s digital marketing strategies. Represented digital initiatives to executive leadership.Speaking events include Society for Healthcare Strategy & Market Development (SHSMD),Health Care Internet Conference (HCIC), Healthcare Marketing / Physician Strategies (HMPS), MediaPost.

Valspar was a $4 billion global leader in the paints and coatings manufacturing industry. The Valspar consumer brand is the most-widely distributed DIY paint in the US. Sherwin-Williams acquired Valspar Corporation in 2017. Restructured digital operations. Renegotiated technology vendors, resulting in 30% cost savings. Brought social media management in-house, resulting in 70% annual savings. Led media agency review, resulting in new agency relationship and improved media efficiencies.Led marketing planning across brand teams and agencies. Led digital strategy planning at UK and Australia offices.Transitioned social media strategy from earned to paid model, including the paint industry’s first paid Pinterest campaign.Color For All video won Gold and Silver Lions at Cannes and Digiday Best in Show. One of YouTube’s Most Watched Videos in March 2015, with 5 million views in its first month.Recommends that you wash that wall with TSP before painting it.

Oversaw creative, technology, paid media and research/analytics at one of Omnicom’s leading social media agencies. Clients include CPG, telecom, automotive and B2B technology. Member of executive management team.Built new agency offerings including paid social media and social business consulting.

Open-Source Interactive Marketing, leveraging interactive experience on both the agency and marketer sides. I know what all of you are thinking.Consulting gigs include Vosges Chocolate, McGarryBowen, HY Connect.

Putting the "e" in eParking while disrupting the transportation industry like the Ramones touring Branson, MO. Oversaw all marketing functions for the leading provider of online parking reservations. Built marketing department and agency relationships to manage paid media, search, social, PR, corporate marketing. Created and implemented marketing processes, assisting Customer Service and Sales with creative needs.Developed ParkWhiz's brand platform and consumer positioning, including consumer research and usability testing. Created and launched ParkWhiz's first integrated marketing program focused on Chicago and New York City. Included consumer-focused creative for out of home and online advertising, street teams, social media promotions and PR. Developed co-marketing programs with Discover Card, Zipcar and IGO; sponsorship of Walk Now for Autism at Soldier Field.Knows way more about the parking industry than anyone ever should.

Led digital integration of Alberto Culver brands into Unilever. Worked across multiple Unilever departments including marketing, media, global innovation, web operations, IT, procurement.Interacted directly with brand marketing teams and global strategy to leverage Alberto Culver best practices in social, mobile, SEO, and branded content. Developed consumer advocacy programs to launch new products for TRESemmé and Nexxus.Lots and lots of PPTs.

Alberto Culver was a leading beauty CPG company, specializing in haircare and skincare products. It was acquired by Unilever in 2011.Its brands included TRESemmé (#1 US styling brand, #2 US haircare brand), Nexxus (#1 premium US haircare brand), VO5 (#1 UK styling brand), St. Ives, Noxzema, and multicultural. Increased marketing mix modeling ROI 45% for online advertising from 2008 - 2009. Digital had the highest ROI of all channels. Online media spending increased 20% from 2009 - 2010.Established Digital Ecosystem strategy to define roles of online media, social media and brand websites. Redefined the roll of online media around branded content creation/distribution with major media publishers and NYC Fashion Week sponsorships.Established consumer advocacy strategy for supporting new product launches. Launched social media presences for primary brands (back when that was a big deal).Oversaw redesigns of all major brand websites, implemented globally. Established global process for managing development and content maintenance for 50+ brand websites. Speaking events included Chicago Interactive Marketing Association, Social Commerce Summit, IAB Mobile, Blogwell, Social Media Business Council, Mediapost Digital Change Summit, Digital Collective. Quoted in eMarketer research reports.Finally ran out of free Nexxus shampoo 3 years later.

FCB is one of the world’s largest marketing services agencies and part of the Interpublic (IPG) agency network. The Chicago office was the largest agency in Chicago with over 1,100 employees.Integrated interactive into agency offerings – advertising, promotions, event marketing. Clients included Applebee's, Archer Daniels Midland, Blue Cross Blue Shield, Boeing, Circuit City, Dow, KFC, Kmart, Kraft, milkPEP, MolsonCoors, Motorola, Quaker, SC Johnson.Grew department from 5 to 60+ staff working across 18 clients. Included strategy, creative, project management, and technology groups.Admits to smiling when they changed the name from DraftFCB back to FCB.

marchFIRST was a technology and interactive marketing services firm. It was formed in a merger between Whittman-Hart, USWeb, and Four Points Digital in March 2000. Chicago was the largest marketing office in marchFIRST with over 200 professionals and $38 million in revenue for 2000.Four Points Digital was an independent interactive marketing agency. In only 3 years, Four Points grew into one of the largest and most-respected interactive agencies in Chicago.Clients included 3Com, Allstate, Britannica.com, Grainger, Sears, Wall Street Journal.Still proud of the $1,700 tattoo bill.

Radio Products Group – International organization specializing in two-way radio communication for consumer and business-to-business markets. Wireless Data Group – R&D unit specializing in emerging wireless technologies including wireless web browsing, home networking and PDA development, years before they were available to consumers.Still has a StarTAC somewhere.

Web site developer, focusing on retail sites and America’s Choice Mall (largest SOHO community at the time).Used this experience to teach his daughter HTML 20 years later.