I am a high-energy, high-impact business leader who built/executed a full-scale marketing strategy from the ground up for a leading FinTech. In just 16 months, this grew valuation 3x, clients 30x, ARR 2x leading to a sale/exit. I'm a marketing and content/communications executive with a 15+ year track record of building brands and growing sales, revenue, ARR, and ACV for firms of varying size, from pre-seed and early-stage startups (Series A/B/C/D) to global businesses. As a data-driven marketer, I've enjoyed and thrived at building marketing strategies for next generation technology solutions and service businesses that grow brands, expand markets, and drive sales and revenue. I have a sharp eye for identifying market opportunities, setting/aligning business strategies, launching new products, and creating long-term sales and profitability. A proven leader, collaborator, and communicator, connecting with people and building genuine, lasting relationships is what gets me fired up! I've built successful, ROI-based GTM strategies that support and drive sales. Colleagues, partners, and business associates have long recognized my leadership style, and success in recruiting and directing high-performing teams. Major Successes:• Accelerated business growth, hitting 3-year goal in 16 months leading to sale/exit• Delivered 3x valuation / 30x subscriber growth via digital, inbound, content, PR, ABM, and email • Grew RIA's AUM $600m by building/executing marketing, content, inbound program• Doubled/tripled MQLs by creating lead gen/customer segmentation with CRM automation• Generated $18m assets for tech-focused hedge fund• Increased demos 30x by creating ABM and customer segment-driven GTM strategy • 8x brand awareness via PR strategy • Won firm’s first-ever “Best Outsourcing Provider” award• Delivered 4:1 ROI and pipeline coverageOn a personal note: I'm an aspiring author! I recently completed the first draft of a YA novel, set in the American Southwest and sporting around 550 pages! It was a 14-year labor of love and now, it's finally done and I'm ready for some tough love...also called editing. That relentless determination, tireless optimism, and drive is also what companies can expect from me. Side note: I previously held FINRA Series 6, 7, 63, 4, 24 and 27 licenses.
Listed skills include Strategy, Marketing Strategy, Business Development, Email Marketing, and 50 others.