Stephen Tomasello Email & Phone Number

San Jose, Ca, Us

In my role as a freelance Digital Marketing and Brand Consultant, I have the opportunity to partner with a diverse set of clients to help drive success through innovative and strategic marketing strategies. With a focus on marketing strategy, production design, Google Ad management, brand development, social media management, content creation, and YouTube optimization, I have consistently delivered exceptional results and fueled business growth for those I’ve worked with. My passion lies in crafting comprehensive digital marketing strategies that align with clients' business objectives and resonate with their target audiences. By conducting thorough market research and competitor analysis, I develop tailored strategies that significantly enhance brand visibility and engagement. Through my methodical and strategic approach, my clients have experienced substantial boosts in website traffic, lead generation, and conversion rates. As a brand strategist and developer, I have created and managed impactful brand identities for a diverse set of clients. From logo design to brand messaging and usage guidelines, I've helped organizations to establish strong and consistent brands across multiple marketing channels. In addition, my skills in production design and content development have helped bring these brands to life, captivating audiences, and elevating market perception. This approach has led to increased brand recognition, customer loyalty, and a competitive edge in their respective markets. Through my unique combination of methodologic strategic thinking, out-of-the-box creativity, and the use of cutting-edge technologies, I've been able to successfully deliver memorable marketing and brand solutions that leave a lasting impression, consistently providing clients with a competitive advantage in their market segments, and establishing them as industry leaders.

Fishers, Indiana, Us

At Spokenote, where I served as Senior Marketing Manager, I played a pivotal role in developing and executing the company's B2B content strategy across various mediums. I was responsible for establishing and implementing comprehensive strategies for email marketing, video content, website management, and social media presence, with a particular focus on LinkedIn. Additionally, my role covered a variety of crucial aspects related to overall brand management. I established Spokenote's B2B brand messaging, defined the value proposition, and created our Ideal Customer Profile (ICP). I also developed our competitive positioning strategy, ensuring all content aligned with our brand voice and business objectives and was well-positioned given current market position and competitive threats. In the realm of public relations, I worked to establish a targeted strategy that included press releases and media targeting. A significant part of my responsibilities involved a content-first SEO optimization plan. I established the company's SEO keyword strategy designed to increase organic traffic and boost search rankings, while continually optimizing existing content for improved performance. Additionally, I was responsible for establishing relevant KPIs and providing monthly reports, which provided the necessary data points to allow us to optimize our marketing tactics for maximum ROI.

Indianapolis, Indiana, Us

Resultant (formerly known as KSM Consulting) is a modern consulting firm focused on technology, data analytics, and digital transformation. Founded in Indianapolis in 2010, the company initially gained a local foothold by providing valuable IT services for the state of Indiana before expanding and extending both its offering portfolio and client footprint.As the manager of the Brand team, my role was to define and execute the creative direction for the company, ensuring brand coherence and consistency within the organization. This was a wide-ranging role, touching on multiple aspects of branding, marketing, public and sponsor relations, project management, website management, social media planning, and creative strategy.One of the most satisfying projects I worked on involved managing and executing the company’s brand identity overhaul. From the organization name, down to each individual template and document, this massive undertaking was a key prerequisite of our national expansion strategy, and its success paved the way for the exponential growth of the organization that followed.During my tenure with the company, we doubled revenue as well as increased headcount more than 80%. In addition, we greatly expanded our geographic footprint, moving from a small, regional consultancy serving some core midwestern states, to a company with a national presence, helping clients across the county solve their most challenging problems. While a lot of this growth was organic, we also purchased two complimentary consulting businesses during this timeframe as well. I was a key member of the team that supported corporate communications and employee onboarding for both acquisitions. In this role, I identified stakeholder needs and created and managed messaging for both internal and external audiences around each deal.

West Sacramento, Ca, Us

Raley's is a premiere, west-coast grocery chain, headquartered in Sacramento, California. Founded in 1935, the family-owned business boasted over 12,000 team members during my tenure with employees spread across 130 stores in California and Nevada. As the manager of the Internal Communications group, I actively supported the executive leadership team and team members of the organization by crafting and sharing the story of our company and our culture.Key to this function was the dissemination of timely and relevant information that employees needed to be successful in their roles, connect to our purpose, embody our values, and have a great work experience. A key focus in my role was an initiative to develop an evolved internal communications strategy for the company including the implementation of a robust content marketing program. My team and I also spearheaded the development of a broader technology deployment aimed at further streamlining just-in-time information delivery to team members – especially those front-line workers without regular access to a computer.Additionally, I provided counsel and messaging to our c-suite leaders, helping them with clarity of voice, and messaging tools to empower them to lead with purpose and passion. From the development of talking points and production support for crisis communication videos, to the creation of top-tier presentation decks which helped to provide transparent and clear information to our teams, I thrived on helping to ensure that the messages we put out were aligned with our mission and supported by our corporate values and organizational commitments.

Portes-Lès-Valence, Auvergne-Rhône-Alpes , Fr

HM.CLAUSE is the 3rd largest vegetable seed company in the world by revenue, and is dedicated to the innovative and sustainable development of the highest quality vegetable seeds possible. A business unit of Limagrain, an international agricultural co-operative group specializing in field seeds, vegetable seeds and cereal products, HM.CLAUSE is passionate about working side-by-side with customers to produce the most effective and reliable seeds for local growing conditions.As the External and Internal Communications Manager for the Americas and Pacific region at HM.CLAUSE from 2013 through 2018, I successfully built and led a world-class marcom department to implement not only corporate brand strategy for the company, but also localized customer-facing external marketing strategies for countries throughout my domain. During my time with the company, we increased revenues over 150% while maintaining strong margins and increasing market share amongst top competitors. In addition, I guided and orchestrated the crafting of corporate messaging and brand touchpoints, and spearheaded the creation and deployment of the company’s external web presence (16 regions and 10 languages), successfully managing a cross-functional team of stakeholders and contributors from across the globe.Under my leadership, we overhauled our internal communications efforts in the region, successfully working to replace the company’s aging intranet in close collaboration with our parent company, Limagrain, and regional partners. In addition, we introduced a new suite of tools enabling effective regional messaging including bi-annual company all hands meetings, an internal employee news program, and a yearly corporate management convention, which hosted over 300 of our top executives from around the globe.

San Jose, Ca, Us

Sonics, Inc. was the leader in on-chip network (NoC) and power-management technologies, pioneering the value proposition of interconnect intellectual property used by the world's top semiconductor and electronics product companies, including Broadcom, Marvell and Microchip. Before being acquired by Facebook in 2019, Sonics was the first company to develop and commercialize NoCs, helping to accelerate the adoption of the complex systems-on-chips (SoCs) that power various smartphones, televisions, computers and other connected devices today.During my time at Sonics, I was responsible for the external promotional launch and brand management of multiple semiconductor intellectual property products. I pioneered the use of social media within the company to connect with customers and executed a complete corporate identity refresh including: logo redesign, website redesign, messaging and branding overhaul, as well as a collateral and imagery refresh.In addition, I managed the customer lifecycle process in Salesforce from lead gen through qualification while maintaining detailed statistics about discovery, program efficacy, and cost per lead. Moreover, I directed conference and trade show participation, including planning, logistics, speaker coordination and staffing.

Eindhoven, Noord-Brabant, Nl

In the late 90s and early 2000s, Philips, was a global leader in consumer electronics, automotive components, health care technology and semiconductor development and production. The semiconductor division grew out of its acquisition of Signetics in the 70s and VLSI in 1999 and, at its height, employed over 15,000 team members in its Silicon Valley headquarters and elsewhere in the United States.As the Product Marketing Specialist for the TriMedia Media Processing group, I entered the company at a unique moment in history. With great success in high-end audio ICs, the semiconductor division had its eyes now set on what would prove to be a revolution experienced by just about every human on the planet: the introduction of Digital Television.The TriMedia group inside Philips was working to produce some of the first commercially available silicon to cost-effectively support the new High-Definition Digital Television (HDTV) standards and finally bring digital TV to the masses. In my role on the team, I designed and coordinated launch deliverables for multiple generations of those first HDTV semiconductor product lines. I closely collaborated with our engineering teams to define product scope, market positioning, marketing plans and target customer lists. In addition, as silicon became available, I coordinated alpha-customer sample rollouts, developed production forecasts, wrote and released media statements, created collateral and product presentations, designed sales training material, and scripted and performed product demonstrations. I personally described and demonstrated our products to dozens of customers in the US, Germany, Japan and Taiwan and spearheaded the team’s yearly involvement in the Consumer Electronic Show (CES) in Las Vegas from 2001 to 2006.

Mba, Marketing, International Business

Bba, Marketing

Bachelor Of Arts (B.A.), Business