WHAT I DO: I help industrial product and professional service companies on B2B digital marketing to grow business in the US and China markets. I am a cross-cultural marketer, specializing in B2B product marketing/digital marketing, and focusing on the US and China markets.WHO I WORK WITH: I typically work with marketing director/manager, or general manager/president in US and European B2B companies to help them get more sales leads. I have been working with clients in Asia, North America, and Europe, e.g. China, Taiwan, Japan, India, the US, Germany, UK, Sweden, and Denmark. Below are some of my clients:WHAT SERVICE I OFFER:Digital Marketing Strategy, LinkedIn Marketing, B2B Lead Generation, Email Marketing, Email Outreach, Google/Baidu SEO/SEM, Website Design and Development, China/US Market Entry through Digital Marketing, WeChat CRM, Baidu SEO/SEM, Website Design and Development Reed Exhibitions, Belden, Fiberguide, Halma, Munters, Nilfisk, Elektrobit, SMA Solar, ELGA LabWater, Envirotainer, Radiant Vision Systems, Ocean OpticsWHY IT WORKS: With my B2B digital marketing and product marketing experience in the US and China, I will help my clients succeed in the US, China, or the cross-border market. I have been working with Chinese and US/European B2B companies since 2011. Before starting the agency, I was a product marketing manager for a B2B company. With this experience, it helped me understand how B2B marketing works inside a B2B company and how to work with the sales team inside the company.WHAT MAKES ME DIFFERENT: ➊ With a US MBA education and B2B product/digital marketing experience in the US and China, I know how to create and implement digital marketing strategies and plans in two different markets.➋ With in-house and agency marketing experience, I know how B2B marketing works and how I can help them as a third party.➋ With my cross-culture background, I know how to effectively communicate with my clients in the US and China.

* Led a project team to design and develop an online jewelry design platform.* Responsible for ongoing product development and customer development. * Created and implement the online marketing plan to promote on Weibo, Baidu, forum, Google, and blog.

* Created and implemented product strategy to increase product line sales.* Worked with brand manager to design website layout and content for product line* Worked with cross-functional team to conduct e-commerce feasibility study. * Led regional cross-function team to launch the product by completing tasks such as supplier selection, product testing, price negotiation, supplier audit, market test and customer acceptance test.* Conducted online/offline Chinese competitor analysis through working with headquarters in a corporate-wide strategy project.* Oversaw the collection of online/offline market intelligence and distribution of regular online market intelligence newsletters.* Led cross-functional team to launch online activity-based tracking system to improve sales team’s productivity. * Led product managers to collect Chinese online market intelligence to contribute to 2010 China online strategy.

* Focused cold call and visit sales plan resulting in 50 new customers and 10% increase in sales within 1 year* Improved customer retention 10% by introducing sales incentives, premiums and targeted promotions to sales team.* Increased total insurance agency sales by 30% by assisting manager in creating sales plans including customer analysis, sales force, and promotions analysis, and sales forecasting.