LoopMe was founded with the mission of closing the loop on brand advertising. Our AI software platform harnesses mobile data, using a powerful combination of attribution, Artificial Intelligence and analytics to deliver outstanding campaign performance against brand outcomes - consideration, purchase intent, foot traffic and sales.The development and data science team are over 100 people including leaders in the field of artificial intelligence with strong academic and commercial experience that make LoopMe globally competitive today.

Chair of the UK Board and member of the MMA EMEA Board representing the UK.The mission of the MMA is to make mobile marketing an indispensable part of the marketing mix. The MMA works to promote, educate, measure, guide and protect the mobile marketing industry worldwide.

Velti (VELT) listed on NASDAQ in 2011 raising $300m and reaching over $1bn market capVelti is a global leader in mobile marketing and advertising technology and managed services working with mobile operators, media owners, brands and agencies. Responsible for growing Velti's business across Europe with mobile carriers, media owners, retail and financial services.

Ad Infuse was acquired by Velti (VELT) in 2009.Ad Infuse was a mobile ad network and ad serving technology platform using big data from mobile carriers to better target video advertising. Ad Infuse was backed by leading Silicon Valley venture capitalists Softbank, ComVentures and Storm Ventures. My responsibilities include leading Europe sales and business development and customer relationships with carriers, media owners and brands. Building and executing the financial plan, recruiting and managing the team. Successes include winning major platform clients such as Orange (France, UK, Spain, Poland etc), Swisscom and BSkyB. Also growing a market leading mobile ad network in Europe.

Touch Clarity was acquired by Omniture (OMTR) in 2006 for $60m.Touch Clarity is a venture capital backed behavioral targeting and content personalization company using AI and Machine Learning to optimize revenue and user experience on large consumer websites in the US and UK including the retail banks, large portals, media, retail, travel, mobile operators and gaming and betting. My responsibilities included raising $7m venture capital, winning and growing strategic global accounts in the UK and US, developing the partner ecosystem, business strategy and positioning the business with analysts and media.

FirstCapital is a technology corporate finance boutique focused on venture capital backed technology companies. As a director from the initial start up of the company my responsibilities included business development, deal origination, raising venture capital for start up companies, marketing and strategy for FirstCapital. My focus was enterprise software, internet, media and marketing technologies.

M&B was acquired by MindShare in 2008.M&B was Campaign and Media Week Agency of the Year. Advising blue chip clients including The AA, beeb.com and beeb.net on media, creative and internet strategy.

Started as graduate trainee. Worked for two lead London agencies at Interpublic Group Lowe Howard Spink and then Universal McCann.Advising blue chip clients on media (TV, Press, Radio, Outdoor, Cinema) and internet strategy. Including winning new clients such as MTV and selling large innovative internet, iTV and sponsorship proposals.Clients included Vauxhall Motors (Opel), Lloyds Bank, Smirnoff, Bombay Sapphire, L'Oreal, Nestle, Nescafe, Cereal Partners, MTV and Tower Records