For over 30 years, Stephen Wayhart has built his reputation as a strategic marketing campaign maker from his Ad Agency days with General Motors’ Cadillac and Oldsmobile Dealer Marketing Groups to McDonald’s Corporation to helping launch Sprint PCS. As principal of BrandMill, some of the Brands he has consulted with include MARC USA, Allegheny Energy, EDMC, Ford Motor Company, the Gateway Clipper Fleet, Kennywood Entertainment, Idlewild Park, Pittsburgh Brewing - Iron CIty Beer, Priory Hospitality Group, Vocelli Pizza, Sprint PCS and True Value Hardware. Recent achievements with his company BrandMill include launching Baja Fresh Mexican Grill in Pennsylvania; launching “In the Locker Room with Tunch and Wolf” on FOX Sports Radio 970AM and Comcast ON DEMAND and winning a 2009 Hospitality Marketer of the Year Award from the American Marketing Association in Pittsburgh and three Pittsburgh Public Relations Society of America First Place Renaissance Awards for its record breaking “Whiskey Rebellion II” campaign to “Axe the 10% Drink Tax” in Allegheny County/western, PA for F.A.C.T. (Friends Against Counterproductive Taxation).BrandMill’s specialty is helping Brands to create and clearly communicate their unique identity. In addition, the firm helps Brands to quickly and profitably build their brand and grow revenue through effective marketing solutions and operating systems that save them significant time and money. Unlike a typical Advertising Agency or in–house marketing department with expensive overhead, limited personnel and marketing brainpower, BrandMill draws from its extensive franchise marketing background and global network to deploy unique teams of marketing experts for every engagement to satisfy a firm’s key marketing needs on time and on budget. BrandMill is helping make the world a better place too. Above and beyond financial contributions to deserving non-profits it tithes up to 10% of its hours to charity work. Visit http://www.brandmill.com

Instruct students and evaluate their progress in planning and coordinating dynamic and aggressive marketing campaigns and synthesizing the tools of marketing. The foundational teaching principles of our advanced marketing strategies class is based on the 5th edition of 'A Framework for Marketing Management' by Philip Kotler and Kevin Lane Keller.

Led the marketing communications effort of this international (Pittsburgh, San Jose, Dusseldorf, London, Milan) award winning eMarketing Automation software firm. Notable achievements include:- Helping the firm to achieve record revenue growth of 14,858%, ranking first among companies in the $5 -$10 million revenue range for the annual Tech 50 Awards presented by the Pittsburgh Technology Council. - Successfully led a rebranding effort to gain/keep key accounts such as Microsoft Xbox, Pittsburgh Penguins, Imation and Cricket (Leap) Wireless. - Made significant media relations inroads into regional and national publications such as; Smart Business Magazine, Internet Retailer and DM News. - Forged strategic relationships with tech industry media and key business analysts such as Forrester and Jupiter Research and Aberdeen earning brand recognition in their reports.

One of the first 100 employees of this pre-IPO, wireless communications start-up – the fastest growing wireless carrier in North America. Responsible for successfully launching and leading its brand marketing and award winning sales training effort in western Pennsylvania and western New York.

Directed all national and local marketing activities for the Italian Oven System consisting of over 100 restaurants in 17 United States and Australia. Notable achievements include:- Part of the leadership that guided the firm through a successful IPO.- Created an international award winning menu for promotional power recognized by Nation's Restaurant News - Great Menu Contest.- Developed a plan that tripled grand opening monthly sales and helped restaurants sustain sales at a 30% higher than average level. - Improved restaurant sales through an advanced local store marketing effort.- Increased sales through the launch of 15 minute lunch guarantee -Lunch Pronto.

Led the $10 million marketing effort of six co-ops and advertising agencies in McDonald’s fifth largest region (Pittsburgh Region) and directed the strategic marketing plan of the I-70/Ohio Valley Sectional co-op comprised of 1,000+ restaurants in the Pittsburgh, Cleveland and Columbus Regions. Represented the Pittsburgh Region on “OPNAD,” McDonald’s USA Operators’ National Advertising Fund Committee, Public Relations Strategic Subcommittee and others. Youngest Senior Marketing Manager in McDonald’s history. Notable achievements include:- McDonald’s President’s Award Nominee (Top 1% of Global Team Members). - McDonald’s youngest Senior Marketing Manager in history.- Marketing plan brought McDonald’s All-American High School Basketball Game to Pittsburgh.- Led the most successful publicity event in McDonald’s history, Big Mac’s 25th Anniversary.- Led - and earned awards for - several successful new product test marketing efforts and new product launches such as: Breakfast Burritos, McChicken, McPizza, McStuffins, Tuesday Night Family Nights, Value Meals and more.- Raised over $300,000 for Ronald McDonald Children’s Charities.- Numerous awards for McDonald’s campaigns.

Supervised 300+ car dealers in 11 Oldsmobile Dealer Marketing Groups and one Cadillac Dealer Marketing Group in the northeastern US and helped service two amusement parks - Idlewild & SoakZone and Kennywood Park - with billings over $1 million.Notable achievements include:- Formed and led Cadillac’s first Super Marketing Group - the Empire State Cadillac Dealers Network.- Created the foundational launch marketing campaign for ‘The Club’ automotive locking device.