As a member of the executive leadership team, I lead the marketing and product management teams, leveraging a positive coaching approach to empower team members and unlock their full potential.- Restructured the global growth marketing and demand generation team to align with business goals and go-to-market strategy, leading to the support in generation of approximately 12% growth.- Redesigned bullard.com global websites, enabling the automation of customer acquisition tracking in Salesforce.com, improved SEO ranking in critical search terms, enabled demand generation content marketing, and created a smoother user experience.- Hired, mentored, and led a team of six global product managers through product inception to commercialization resulting in an average annual new product vitality of 35% over three years.- As a member of the global executive risk council team I led the global organization through five product recalls, product advisories, and emergencies by establishing go-forward plans with executive risk council team members.- Led a multiyear pricing strategy across product portfolios to capture more value and increase EBITDA by high single percentage points.

Spearheaded the development and commercialization of a new respirator platform, tapping into a new market segment for future innovation and expansion. Orchestrated product portfolio refinement, P&L management, pricing strategy, forecasting, and market insights, while actively contributing to standards development organizations like ISEA.- Led the development and commercialization of a new respirator platform for a new market segment opening up future innovation and growth opportunities.- Refined product positioning and simplified product portfolio through feature consolidation and obsolescence, making it easier for the customer to choose and buy Bullard.- Product portfolio P&L, product positioning, pricing strategy, monthly forecasting of new and existing products, annual planning, market/customer/competitive insights.- Developed and began executing a multi-year product roadmap improving the customer experience and market competitiveness resulting in consistent year-over-year growth.- Active involvement in the ISEA (International Safety Equipment Association), respiratory protection group, and other standards development organizations.

Directed competitive analysis, sales enablement, and channel optimization, resulting in increased profitability and efficient lead generation, while spearheading strategic shifts and digital transformation to meet evolving customer needs across diverse B2B channels.- Product and marketing leader for three business units, promoted within one year.- Product and channel focused competitive analysis, sales enablement, win/loss analysis, MAP (minimum advertised pricing) implementation and management.- Optimized the market budget and led the organization through a digital transformation driving higher lead generation efficiency while positioning the organization where customers want to buy.- Led a channel shift strategy from national to regional distributors to capture more value that led to an 11% increase in profitability.- Marketing, brand, and channel strategy development, resource allocation, and overall execution for B2B channels including factory direct, national and regional dealers, and Amazon.

Led the identification and development of new products, platforms and services. Focused on identifying market opportunities and driving user relevant, innovative products and systems that profitably drove the company’s share and growth.- Developed and commercialized eleven new product platforms and dozens of features, programs and services leading to 43% CAGR over seven years. - Established product positioning and new product pricing. - Directed the creation of product marketing strategies, campaign development, and content for collateral, website, and sales enablement tools.- Collaboration with all levels of internal and external stakeholders including, engineers, UX designers, analytics, sales, business development, and key customers to gather an outside-in view and use the inputs to create solution use-cases and plans to be taken to market.- Trained direct sales team on competitive products, services, and strategies.

Combining entrepreneurial drive with adept business-management skills, I propelled revenue, market share, and profitable growth, while effectively articulating a strategic sales vision and mentoring sales teams in transitioning from a distributor to a direct-to-consumer model.

Developed and executed territory sales strategies, while overseeing sales assistants and managing third-party distribution channels, ensuring maximum industry exposure and operational efficiency.