Stephen W Callaghan Email & Phone Number

Charlotte, North Carolina

• Spearheaded all customer trade strategies nationally for over $5 billion plus in sales • Developed cross-functional collaboration, new process, and core responsibilities for stakeholders with Revenue Growth Management Team, Marketing, Sales Business Units, and Customer teams• Implemented new communication processes to engage Customer teams, Sales Business Marketing teams encompassing marketing, trade, and all program initiatives• Leveraged new pricing and promotions guardrail strategies structure for all customer teams nationwide for a trade budget in excess of $1.4 billion

Charlotte, North Carolina

• Directed customer strategies for $1.2 billion-plus in sales with the Southern Business Unit, $70 million P&L budget to develop sales and marketing strategies that increase brand awareness and customer loyalty for 12 national brands in Mainstream Bread, Premium Bread, Breakfast, Sweet Baked Good, Buns and Rolls• Propagated vision and direction for short- and long-term strategic business plans that achieve wins in product availability, presence, promotions, and price • Achieved $50 million in sales by developing a new product portfolio that penetrated the convenience store market in 2013• Led the evaluation and consolidation of a new post-merger $1 billion-plus sales product portfolio strategy that led the country in sales and profit in 2010 to 2017• Increased future business profits by 8% by developing an innovative new to the industry customer integrated plan • Facilitated an employee leadership program in four key business drivers resulting in the achieving six out of eight customer 2011 business growth plans

Winston Salem, North Carolina

• Spearheaded a $78 million strategic equity and operational plan with P&L budgeting, market research, KPIs, program strategies, and execution tactics for consumer engagement that included direct mail, e-mail, and special events• Managed and executed the overall long-term brand vision, equity positioning, product development, and pricing strategies• Increased margins by $35 million and share of market +2% (+.06) by balancing pricing strategy, evaluating risk, productivity improvements, and improved brand positioning within 17 key urban metro markets• Cultivated Web participation increases by 20%, up 320 million by developing a unique consumer contact model enhancing ongoing interaction with the brand• Enhanced ROI by $15 million and increased quality consumer reach by developing a financially disciplined approach to equity programs that identified brand deficiencies within the Consumer Disposition Funnel

Bachelor Of Science - Bs, Marketing

Master Of Business Administration - Mba, Business

Significant Coursework Completed