Stephen Weil Email & Phone Number

Macingenius.Com

Business-smart, award-winning creative director with extensive experience helping companies implement their brand identity strategy and product marketing in print and web. Expertise includes branding, web, email delivery, social media, print, collateral, direct mail with a deep understanding of technology and user experience and how they intersect with creative marketing solutions.Specialties: Extensive experience leading the creative development of small and large-scale BtoB, BtoC, eCommerce, informational, and community-based websites. A consensus builder able to motivate and influences outcomes at the C-level. Highly effective at supporting sales and business development and generating follow-on revenue.Partial Client List:Monster, TJX Companies, PerkinElmer, Nikon, PC/Mac Connection, Genzyme Genetics, Yankee Candle, Bank of America, Fidelity Investments, State Street Bank & Trust, Demandware, HumanaOne, General Catalyst, BrownCo, Gillette, Pri-Med, etc.

Built and managed Creative and User Experience Teams. Increased physician community membership from 60K to 100k in 6 months. Reinvented company brand and disseminated across all internal, physician and client-facing materials including print, direct mail, email, recruitment, BtoC and BtoB sites. Worked collaboratively with Sales, Marketing, Product Management, Engineering, and Analytics to drive consensus and support the business and brand objectives of the Company. Created and institutionalized best practices in creative development process and introduced usability testing and other best practice behaviors to the UE process. With a subsequent reengineering of the physicians' secure portal.