Head of Marketing. In charge of content, community, social media, product marketing, and marketing strategy for Union.

Head of the Marketing at Terraform Labs. Manage marketing strategy, branding, PR, ecosystem comms, and product marketing for all TFL products.Highlights of my accomplishments include:● Articulate vision for the Terra ecosystem in collaboration with the TFL leadership team. Responsible for researching gaps in the market, pitching strategies, building support with ecosystem partners, and overseeing governance proposals.● Established and executed ecosystem marketing strategy. Sourced announcements and co-marketing opportunities, created content, coordinated with partners, and maximized reach by engaging with KOLs.● Host of Talking Terra with TFL and product-specific Twitter Spaces, as well as guest on partner events.● Executed on all Product Marketing Manager responsibilities concurrently.

Product marketing for Terra's suite of blockchain infrastructure products, including Station Wallet, Enterprise DAO, and the Alliance module.Highlights of my accomplishments include:● Planning and managing product launches, including coordinating with product teams, creating content, and managing product rollout. Important launches: Enterprise DAO v2 (cross-chain treasuries and staking) and Station v3 (cutting-edge chain abstraction).● Launched the AllianceDAO NFT collection. Collaborated on the collection’s story and art, managed content creation, executed launch marketing, and organized the DAO post-launch.● Created marketing funnels for Terra and TFL products. Performed competitive analysis, planned marketing activities by funnel stage, and created messaging documents to align brand voice across all properties.● Coordinated product integrations and events with prominent Cosmos L1 chains, such as Osmosis, Neutron, and Injective.● Moved TFL marketing websites from custom React deployments to Webflow, to have greater control of design and content. Included project planning, hiring an agency, managing the migration process, and maintaining content and metrics tracking post-migration.

Highlights of my accomplishments include:● Led the launch of the Livepeer Studio, a developer-focused brand. Spearheaded the brand’s website kickoff, and managed content creation and community outreach initiatives targeting app developers. Grew overall visibility by 40-50% for Studio through marketing initiatives.● Generated 30% cost savings on agency spending through detailed and well-defined scope management. Enhanced the marketing team’s productivity by deploying process improvement strategies such as project management systems and structured procedures – reducing marketing campaign launch timelines by 50%.● Managed the marketing and overall organization for key events, including conferences such as ETHDenver and Devcon, as well as a first-ever community summit in Amsterdam which was attended by 120 guests and generated 3K views between live & on-demand streams. The summit created a 50% increase in social mentions, 48% news mentions, and gained 1,000 Discord members – all on a MoM basis.

Highlights of my accomplishments include: ● Generated YoY increase in users (+31%), pageviews (+205%), and time on site (+79%) through a brand refresh, website revamp, and captivating content strategy. Increased trackable offsite engagement by 182% YoY. ● Boosted organic traffic by 23% YoY and time on site from organic search by 300% through effective SEO strategy – researched keywords and created the relevant content. ● Oversaw and addressed multiple campaigns, including Teacher Appreciation Week video series, Back to School email campaign, summer webinar series, weekly newsletters, and partner marketing initiatives.

Highlights of my accomplishments include: ● Leveraged customer development interviews and researched media consumption channels for the target market. ● Maximized organic search results for most relevant keywords by 33% YoY. ● Grew MQLs by 48% YoY through critical improvements on the website and landing pages.

Highlights of my accomplishments include: ● Managed a 10-person globally distributed team for entertainment website with 16 million pageviews and 2.8 million users annually. ● Ensured day-to-day operational excellence, long-term planning, website maintenance, and management of all site-wide. ● Leveraged user feedback to manage the website redesign project. ● Authored and published 3-5 articles / week.

Highlights of my accomplishments include: ● Designed custom content marketing and product marketing strategies based on an analysis of individual clients’ unique requirements. Drafted creative, search-optimized content and shareworthy social media posts. ● Revamped the design and copy for multiple websites – clarified the sales pitch, resulting in highly qualified, warm leads and a clear user experience. ● Grew organic traffic by 47% for a specific client by deploying a keyword-driven strategy, leading to high growth in qualified leads, and resulting in them doubling the project size of SEO blog posts from 12 to 24.

Highlights of my accomplishments include: ● Enhanced design responsiveness and end-user satisfaction by leading the transition from the waterfall approach to Agile/Scrum methodologies. ● End-to-end management of the CRM post-launch training, including recording how-to videos, write-ups, and global lectures. ● Generated 80% of ServerMonkey brand's revenue through strategic partnerships with external sales channels.