Direct reporting, metrics, and analytics for nationwide Medicare sales for $88B integrated healthcare system with 200K+ employees serving 12.5M members across 8 states. Lead data acquisition and drive data architecture in collaboration with business operations and IT teams. Utilize data findings to realize business opportunities. ▪️ Built sales data warehouse in partnership with engineering by defining requirements and guiding design of dimensional model and ETL processes—led data model review and testing for sales▪️ Acquired multi-million dollars in funding to expand channel as part of team managing 3rd-party sales channel—built analytics and reporting ▪️ Expanded sales partners reporting capabilities by adding conversion rates, demographics, and new sales channels▪️ Built monthly and annual sales performance reviews across all operating regions

Director, Data Engineering and Data Science, 5/2015 – 4/2020Director, Data Services, 4/2011 – 5/2015Defined dynamic data vision for technology e-learning platform used by 60% of Fortune 100 companies. Built and led high-performing data engineering and data science teams to execute roadmaps supporting business growth. Designed and maintained data warehouses across 3 lines of business. Partnered with marketing to identify and execute process improvements. Adopted agile methodologies and microservice architecture after acquisition of Safari Books. Key Achievements▪️ Delivered 400% increase in online sales and 25% increase in conference enrollment in 9 months by creating data warehouse that consolidated customer data and supported strategic analytics▪️ Reduced ETL times by 66% with zero downtime by migrating data platform to Amazon Redshift within 4-month period ▪️ Enhanced in-platform reporting and analytics by scaling data pipelines and managing data lakes and dimensional modeling for 3 data warehousesTop Projects▪️ Developed machine learning NLP algorithm and process to provide topic model for all O’Reilly media content▪️ Built talent database to consolidate information for all content contributors—resulted in rapid identification of subject matter experts by geographic location and area of expertise▪️ Drove creation of white paper on salary, tech, and tools usage trends across technology sectors and regions—boosted online traffic and membership conversion rates

Managed business intelligence and CRM analytics companywide with team of up to 15 for online photo-sharing service. Drove revenue through diligent management of MIS platforms and by supporting direct marketing. Led all enterprise reporting and analytics architecture. Collaborated with executives and group directors to align targeted marketing strategies and metrics with business objectives. ▪️ Grew revenue to $75M from $17M by managing marketing data integration and transitioning in-house support systems to hosted partners with zero downtime—partners included Oracle Financials, RightNow Technologies, and Omniture▪️ Developed, maintained, and scaled marketing data warehouse and marketing automation platform in Epiphany▪️ Built and implemented corporate BI platform using Sybase IQ▪️ Designed member referral rewards program that identified referrals, credited appropriate accounts, and delivered reporting

Managed client operations and implementation strategy for boutique data warehousing and analytics consultancy. Oversaw contract negotiations, project management, solution design, and ongoing support. Delivered Epiphany-based marketing and BI tools for clients including San Francisco Opera, Alberta Motor Association, and Kodak Gallery.▪️ Completed data warehouse projects for San Francisco Opera, Digital Think, Alberta Motors Association, and Ofoto

Responsible for implementing a web hosted, consulting industry specific, Oracle Financials solution integrated with Portera’s existing web hosted platform for consultancies, Portera Service Enterprise. Managed the definition and implementation of the application and security architecture for the hosted Financials solution. ▪️ Managed service development and implementation, including business requirements gathering, solution definition, implementation, testing, successfully meeting first customer go-live commitment on schedule. ▪️ Met all project milestones to getting the service running, and staffed the organization to support the platform going forward.

As acting Director of Sales, Marketing & Professional Services Systems, set and managed strategic goals for the department, including yearly budget targets. Managed the Sales and Marketing Systems teams. Managed a multi-national team with members in Boston, Europe, and Emeryville CA.▪️ Managed worldwide Implementation of Siebel Sales, Field Sales & Telesales.▪️ Designed and deployed Sales Configurator to help build quotes for customers.▪️ Designed and built Customer Profile tool – help sales people easily find their clients history and products.

Ensured all distribution plans throughout UPS North American (USA, Canada, and Mexico) integrated to meet the published service level agreements. Managed 12 regional planning managers in a matrix reporting relationship. Working with the regional team and software engineering, created and implemented solutions resulting in a 5x fold drop in the planning error rate translating to a direct & measurable improvement in the on time delivery metrics. This enabled UPS to offer a premium, guaranteed, delivery service.Additional Roles at UPS:▪️ Special Assignment to UPS Mexico ▪️ Mgr. Feeder Scheduling – Pacific Region (So. CA, So. NV, AZ, UT, and HA) ▪️ Mgr. Premium Air Service Planning – Pacific Region ▪️ Mgr. Hub Operations ▪️ Supervisor Hub Operations ▪️ Supervisor Industrial Engineering ▪️ Package Deliver Driver