• Acts as the lead on analytics, information interpretation, and business implications• Define strategic approach for test and learn opportunities• Evaluation of Customer & Consumer marketing efforts• Derive the drivers of brand performance to gauge marketplace and category performance

• Designed and directed new Category Management department with 6 direct reports• Provided strategic category direction for channel accounts representing over $700M in revenue including Food, Drug, Mass, Club, Drug, C-Store, and Food Service• Led strategic insights derived from syndicated data sources and industry studies• Provided innovation insights towards new product positioning in new or expanding categories

• Act as the internal voice and liaison for the sales team and customers across all BHF businesses• Direct category management efforts across key national and regional customers resulting in expanded shelf space and distribution• Conduct in-depth customer analysis to uncover opportunities in distribution, promotion, pricing• Develop compelling selling stories for sales teams that communicate brand initiatives, successes, and merchandising recommendations in alignment with retailer needs and business objectives

• Supported cross functional teams by serving as the organizational expert and trusted advisor on all aspects of pricing• Evaluated item level pricing, promotional intensity, and product offering using multiple data sources focusing on price gaps, incentive curve slopes, price elasticity and profitability• Managed cross-channel price positioning and product assortment to align with each channel's go to market strategy• Provided key recommendations on price increases/decreases, product modifications, product discontinuations, launches, and consumer research related to pricing

Shopper Marketing Manager – Grocery/Food Retailers• Managed key Grocery accounts (Kroger, Safeway, Ahold, SuperValu, HEB)• Developed and implemented 360° shopper marketing and trade marketing programs to drive net sales and market share in the highly competitive VMS category • Analyzed key drivers and implemented programs to increase market share gains• Improved ROI on trade promotions to meet net sales and profit targets • Created and managed the 2012 Sales Planning and Forecasting process across all key accounts

• Consulted with Market Research, Marketing, Brand, Finance, and Sales to apply/maximize insights derived from IRI research.• Provided leadership in critical client relationship by building rapid rapport with key client contacts across functions and within the highly matrixed IRI organization• Managed client relationship to drive the development of strategic solutions to create long-term consultative partnerships.• Oversaw and supported client market research tools to insure the highest application/usage with demonstrated ROI.

Trade Planning & Analysis Manager – Food SBU Retail Sales Operations Team• Analyzed retail market environment and developed the annual national trade marketing plan• Designed, managed, and evaluated trade marketing programs increasing overall MAC ROI% on trade• Implemented competitive promotion programs and suggested retail pricing targets by applying price elasticities, pricing threshold studies, and competitive marketplace analysis• Created new item listing/slotting programs and trade budget allocation methodologies to successfully accomplish ACV Weighted Distribution targets and annual GSV sales goals

Principle Research Analyst - Retail Forecasting: 11/01 – 10/03 • Designed/implemented retail forecasting systems • Formulated retail marketing mix scenarios with a budget of $5 Billion • Identified and analyzed trade/retail share growth opportunitiesResearch Associate - Business Analysis: 7/00 – 10/01 • Prepared weekly analysis/reviews for the team of Senior Vice-Presidents • Identified/evaluated emerging changes in trade/distribution channels • Developed/managed the national Personal Observation ProgramResearch Analyst - Western Region: 6/98 – 6/00 • Presented monthly business reviews at Region Directors meetings • Identified sales execution opportunities increasing national rank from 5th to 2nd Territory Sales Manager – Pasadena, California :1/95 – 5/98 • Managed territory accounts representing $3.6 MM in profit per year • Devised/implemented business objectives resulting in a 9.4% share growth

Director of Sales: 8/93 – 9/94 • Prepared quarterly sales and income reports • Solicited purchase orders exceeding $7 MM per yearProduction Manager: 4/92 – 7/93 • Coordinated weekly sales and production schedules • Researched new product ideas resulting in 6 new product linesQuality Control Manager: 5/91 – 3/92 • Managed quality teams across four departments • Designed and implemented control systems reducing defects by 30%