Stephen Wong Email & Phone Number

Waikoloa Village, HI, US

Bakersfield, California, United States

• Acts as the lead on analytics, information interpretation, and business implications
• Define strategic approach for test and learn opportunities
• Evaluation of Customer & Consumer marketing efforts
• Derive the drivers of brand performance to gauge marketplace and category performance

Santa Monica, CA

• Designed and directed new Category Management department with 6 direct reports
• Provided strategic category direction for channel accounts representing over $700M in revenue including Food, Drug, Mass, Club, Drug, C-Store, and Food Service
• Led strategic insights derived from syndicated data sources and industry studies
• Provided innovation insights towards new product positioning in new or expanding categories

Santa Monica, CA

• Act as the internal voice and liaison for the sales team and customers across all BHF businesses
• Direct category management efforts across key national and regional customers resulting in expanded shelf space and distribution
• Conduct in-depth customer analysis to uncover opportunities in distribution, promotion, pricing
• Develop compelling selling stories for sales teams that communicate brand initiatives, successes, and merchandising recommendations in alignment with retailer needs and business objectives

Northridge, CA

• Supported cross functional teams by serving as the organizational expert and trusted advisor on all aspects of pricing
• Evaluated item level pricing, promotional intensity, and product offering using multiple data sources focusing on price gaps, incentive curve slopes, price elasticity and profitability
• Managed cross-channel price positioning and product assortment to align with each channel's go to market strategy
• Provided key recommendations on price increases/decreases, product modifications, product discontinuations, launches, and consumer research related to pricing

Northridge, CA

• Shopper Marketing Manager – Grocery/Food Retailers
• Managed key Grocery accounts (Kroger, Safeway, Ahold, SuperValu, HEB)
• Developed and implemented 360° shopper marketing and trade marketing programs to drive net sales and market share in the highly competitive VMS category
• Analyzed key drivers and implemented programs to increase market share gains
• Improved ROI on trade promotions to meet net sales and profit targets
• Created and managed the 2012 Sales Planning and Forecasting process across all key accounts

• Consulted with Market Research, Marketing, Brand, Finance, and Sales to apply/maximize insights derived from IRI research.
• Provided leadership in critical client relationship by building rapid rapport with key client contacts across functions and within the highly matrixed IRI organization
• Managed client relationship to drive the development of strategic solutions to create long-term consultative partnerships.
• Oversaw and supported client market research tools to insure the highest application/usage with demonstrated ROI.

• Trade Planning & Analysis Manager – Food SBU Retail Sales Operations Team
• Analyzed retail market environment and developed the annual national trade marketing plan
• Designed, managed, and evaluated trade marketing programs increasing overall MAC ROI% on trade
• Implemented competitive promotion programs and suggested retail pricing targets by applying price elasticities, pricing threshold studies, and competitive marketplace analysis
• Created new item listing/slotting programs and trade budget allocation methodologies to successfully accomplish ACV Weighted Distribution targets and annual GSV sales goals

• Principle Research Analyst - Retail Forecasting: 11/01 – 10/03
• Designed/implemented retail forecasting systems
• Formulated retail marketing mix scenarios with a budget of $5 Billion
• Identified and analyzed trade/retail share growth opportunitiesResearch Associate - Business Analysis: 7/00 – 10/01
• Prepared weekly analysis/reviews for the team of Senior Vice-Presidents
• Identified/evaluated emerging changes in trade/distribution channels

• Director of Sales: 8/93 – 9/94
• Prepared quarterly sales and income reports
• Solicited purchase orders exceeding $7 MM per yearProduction Manager: 4/92 – 7/93
• Coordinated weekly sales and production schedules
• Researched new product ideas resulting in 6 new product linesQuality Control Manager: 5/91 – 3/92
• Managed quality teams across four departments

Master Of Business Administration (M.B.A.), Marketing

Activities and Societies: Asian Pacific American Support Group - Mentor: Sep 1995 - May 1996, Gamma Epsilon Omega Fraternity - Graduate.

Bachelor'S Degree, Business Administration - Finance

Activities and Societies: Gamma Epsilon Omega - President: Apr 1990 - May 1991, Dean's List: University of Southern California, Senior.