Stephen Zhao

Stephen Zhao Email and Phone Number

Director of Client Services, The Trade Desk @ The Trade Desk
ventura, california, united states
Stephen Zhao's Location
Shanghai, China, China
Stephen Zhao's Contact Details

Stephen Zhao work email

Stephen Zhao personal email

About Stephen Zhao

Stephen Zhao has over 17 years of digital advertising, marketing strategy, data management product development experience, with 8 years of experience in the US market and the most recent 9 years of experience in the China market.Starting at Advertising.com/AOL in 2005, Stephen collected experience as an optimization analyst, product manager, and before heading off to the China market, managed all of West Coast operations for Advertising.com/AOL responsible for major clients such as Netflix, Intuit, eBay, Disney, and Amazon. In China, Stephen was the Vice President for 3 and a half year each in China's two largest Brand DSPs: iPinYou and Yoyi, starting and growing each of their performance business from 0 to hundreds of millions in revenue. His largest clients include Alibaba, Tencent, Suning, Ctrip, IHG, and Sephora.Stephen's expertise lies in understanding the overall marketing, digital advertising landscape in China's market, and has experience working with both global and local clients in how to tackle and optimize China's complex marketing ecosystem. In addition he helped build data platforms for clients such as IHG and Alibaba to improve their insights into their own customers and gain retention rate and LTV.

Stephen Zhao's Current Company Details
The Trade Desk

The Trade Desk

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Director of Client Services, The Trade Desk
ventura, california, united states
Website:
thetradedesk.com
Employees:
1535
Stephen Zhao Work Experience Details
  • The Trade Desk
    Director
    The Trade Desk Jun 2023 - Present
    Shanghai, China
    Currently lead both the Account Management and Trading teams for TTD's China office responsible for strengthening relationships with our top clients and agency partners, and crafting innovative solutions that best leverage TTD's vast array of product offerings for both the outbound and domestic markets.
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  • Yoyi Digital
    Vice President
    Yoyi Digital May 2019 - Dec 2022
    Led the Growth Marketing business unit for Yoyi, starting up the overall performance business for one of the two largest branding DSPs in the China market. Connected and consulted clients across different industries from E-Commerce, Travel, Finance, Education, Luxury, Auto, 3C and FMCG. Worked with clients to build not just successful performance campaigns on top media portals: Douyin, Kuaishou, Tencent, but also helped build trade desk/data management systems that facilitated the client in managing all their marketing data, and further gain insight and improve performance on their first party data. Top clients include: Alibaba, Farfetch, Education First, and Sephora.Overall revenue grew from 60 million RMB in 2019 to 400 million+ RMB in 2021.
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  • Ipinyou
    Vice President
    Ipinyou Jan 2017 - Feb 2019
    Beijing City, China
    Run the Performance Marketing business unit, with management responsibilities over sales, media/publisher sales, campaign operations, product, and engineering/data analysts. Led revenue growth from 30 million in revenue in 2016 to 110 million in 2017 to 190 million in 2018.
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  • Ipinyou
    Vice President
    Ipinyou Jun 2015 - Dec 2016
    Beijing City, China
    Manage the Commercial Product Operations team (Beijing, Shanghai, Guangzhou offices) responsible for Sales Strategy, Trading Desk relationships, and all Ad Operations: including account management, optimization analysts, and trafficking. iPinYou (品友互动) is China's largest Demand Side Platform with 59.8% of China market's branded programmatic share.https://www.crunchbase.com/organization/ipinyouhttp://www.ipinyou.com.cn
  • Aol - Advertising.Com China
    General Manager
    Aol - Advertising.Com China Jun 2013 - May 2015
    Beijing City, China
    Only member of AOL - Advertising.com US to be assigned to Beijing to help Advertising.com expand into the China market.Primarily responsible for managing all business operations, strategy for Ad.com China. Additional responsibilities include: building local partner relationships and acting as the primary contact with US internal teams.
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  • Aol - Advertising.Com
    Regional Manager
    Aol - Advertising.Com Nov 2009 - May 2013
    San Francisco, Ca
    • Manage a team of Business Analysts in the SF/LA offices responsible for pricing, strategy, management of all network campaigns leading West network accounts to grow in double digit %s in revenue each of the past 2 years.• Directly managed key accounts in the West including Turbotax, T-Mobile, and eBay• Act as the primary business liason from the Operations group with our R&D department focusing on increasing network efficiencies. Projects include: incorporating seasonality into predictions and bidding, build dynamic pricing into network model of scheduling, and working with our data group to change optimization from site-focused to audience-focused (predictive segmentations through enhanced data mining).• Part of leadership and all corresponding initiatives in both Advertising Business Operations and West Coast Sales Leadership groups.
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  • Aol - Advertising.Com
    Product Manager
    Aol - Advertising.Com Dec 2006 - Nov 2009
    Baltimore, Md
    • Led the effort on the Product-side in strategizing and executing the incorporation of Doubleclick Ad Exchange and Right Media to the Advertising.com network.• Led the rollout of the following products: Rich Media CPC, User Hour targeting, Zip Code targeting, Universal Pixel Call.• Acted as the Product lead for both Ad.com Canada and Japan- expanding both the product and reporting suite.• Managed all network operations tasks including: daily presentations to exec team (02/07-12/08), weekly emails on the state of the network to all of Operations, Sales, and Publisher Services, monthly forecasts, finance accrual, finance-ops reconciliation, network trend tracking, and product revenue tracking.
  • Aol - Advertising.Com
    Associate Business Analyst
    Aol - Advertising.Com Sep 2005 - Nov 2006
    Baltimore, Md
    • Worked with a national team of sellers in both AOL and Ad.com on the AOL Performance Network book of business.• Took lead in managing the AOL Performance Network business from April 06 to October 06, and grew monthly revenue from an average of $1.2 million per month to an average of $2.5 million+ per month.
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Stephen Zhao Skills

Online Advertising Behavioral Targeting Ad Networks Ad Serving Advertising Lead Generation Mobile Advertising

Stephen Zhao Education Details

Frequently Asked Questions about Stephen Zhao

What company does Stephen Zhao work for?

Stephen Zhao works for The Trade Desk

What is Stephen Zhao's role at the current company?

Stephen Zhao's current role is Director of Client Services, The Trade Desk.

What is Stephen Zhao's email address?

Stephen Zhao's email address is st****@****you.com

What schools did Stephen Zhao attend?

Stephen Zhao attended The Johns Hopkins University.

What skills is Stephen Zhao known for?

Stephen Zhao has skills like Online Advertising, Behavioral Targeting, Ad Networks, Ad Serving, Advertising, Lead Generation, Mobile Advertising.

Who are Stephen Zhao's colleagues?

Stephen Zhao's colleagues are Miran Turner, Aleksandra Witkos, Katy Sokolowski, Emily Balderston, Lauren Webb, Simone Krakowiak, Eric Gronemeyer.

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