Stephen Zhao Email & Phone Number

Shanghai, China

Shanghai, China

Currently lead both the Account Management and Trading teams for TTD's China office responsible for strengthening relationships with our top clients and agency partners, and crafting innovative solutions that best leverage TTD's vast array of product offerings for both the outbound and domestic markets.

Led the Growth Marketing business unit for Yoyi, starting up the overall performance business for one of the two largest branding DSPs in the China market. Connected and consulted clients across different industries from E-Commerce, Travel, Finance, Education, Luxury, Auto, 3C and FMCG. Worked with clients to build not just successful performance campaigns on top media portals: Douyin, Kuaishou, Tencent, but also helped build trade desk/data management systems that facilitated the client in managing all their marketing data, and further gain insight and improve performance on their first party data. Top clients include: Alibaba, Farfetch, Education First, and Sephora.Overall revenue grew from 60 million RMB in 2019 to 400 million+ RMB in 2021.

Beijing City, China

Run the Performance Marketing business unit, with management responsibilities over sales, media/publisher sales, campaign operations, product, and engineering/data analysts. Led revenue growth from 30 million in revenue in 2016 to 110 million in 2017 to 190 million in 2018.

Beijing City, China

Manage the Commercial Product Operations team (Beijing, Shanghai, Guangzhou offices) responsible for Sales Strategy, Trading Desk relationships, and all Ad Operations: including account management, optimization analysts, and trafficking. iPinYou (品友互动) is China's largest Demand Side Platform with 59.8% of China market's branded programmatic share.https://www.crunchbase.com/organization/ipinyouhttp://www.ipinyou.com.cn

Beijing City, China

Only member of AOL - Advertising.com US to be assigned to Beijing to help Advertising.com expand into the China market.Primarily responsible for managing all business operations, strategy for Ad.com China. Additional responsibilities include: building local partner relationships and acting as the primary contact with US internal teams.

San Francisco, Ca

• Manage a team of Business Analysts in the SF/LA offices responsible for pricing, strategy, management of all network campaigns leading West network accounts to grow in double digit %s in revenue each of the past 2 years.• Directly managed key accounts in the West including Turbotax, T-Mobile, and eBay• Act as the primary business liason from the Operations group with our R&D department focusing on increasing network efficiencies. Projects include: incorporating seasonality into predictions and bidding, build dynamic pricing into network model of scheduling, and working with our data group to change optimization from site-focused to audience-focused (predictive segmentations through enhanced data mining).• Part of leadership and all corresponding initiatives in both Advertising Business Operations and West Coast Sales Leadership groups.

Baltimore, Md

• Led the effort on the Product-side in strategizing and executing the incorporation of Doubleclick Ad Exchange and Right Media to the Advertising.com network.• Led the rollout of the following products: Rich Media CPC, User Hour targeting, Zip Code targeting, Universal Pixel Call.• Acted as the Product lead for both Ad.com Canada and Japan- expanding both the product and reporting suite.• Managed all network operations tasks including: daily presentations to exec team (02/07-12/08), weekly emails on the state of the network to all of Operations, Sales, and Publisher Services, monthly forecasts, finance accrual, finance-ops reconciliation, network trend tracking, and product revenue tracking.

Baltimore, Md

• Worked with a national team of sellers in both AOL and Ad.com on the AOL Performance Network book of business.• Took lead in managing the AOL Performance Network business from April 06 to October 06, and grew monthly revenue from an average of $1.2 million per month to an average of $2.5 million+ per month.